HHS on Nasdaq

Harte Hanks

Logo: CBellaro, CC BY-SA 4.0, via Wikimedia Commons4

American marketing services company

Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 16, 2026.

Overview

1923Founded1

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  • TickerHHS on Nasdaq1
  • Industrymarketing1
  • HeadquartersSan Antonio1
  • Founded inSan Antonio1
  • Websitewww.hartehanks.com
  • Legal formDelaware corporation1
  • Incorporated inDE5
  • Business address1 Executive Drive, Suite 303, Chelmsford, Ma 018245
  • Filer categoryNon-accelerated filer, Smaller reporting company5

Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

0.2%Operating margin7
-0.5%Net margin7
-13.9%Revenue growth, 20257
-4.0%Return on equity7
-$4.5MFree cash flow7

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

Fulfillment and Logistics Services brought in 47% of the revenue Harte Hanks broke down this way in fiscal 2025.

  1. Fulfillment and Logistics Services$74.4M747%down 9% from 2024
  2. Customer Care$50.1M731%down 5% from 2024
  3. Revenue Solutions$35.1M722%down 30% from 2024
Business segments by year
Business segments20242025
Fulfillment and Logistics Services$82.0M$74.4M
Customer Care$52.9M$50.1M
Revenue Solutions$50.3M$35.1M

Regions

United States brought in 90% of the revenue Harte Hanks broke down this way in fiscal 2025.

  1. United States$144.3M790%down 14% from 2024
  2. Outside the United States$15.2M710%down 13% from 2024
Regions by year
Regions20242025
United States$167.8M$144.3M
Outside the United States$17.5M$15.2M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Selling, general and admin14¢$22.2M
  • Other costs86¢$137.2M
  • Income tax0¢$197.0K

Out of $159.6M in revenue.7 The company lost money this year.

Financial statements

Revenue891011127$159.6M in 2025−27% since 2019
0$100.0M$200.0M$300.0M2019: $217.6M$217.6M20192020: $176.9M$176.9M2020−19%2021: $194.6M$194.6M2021+10%2022: $206.3M$206.3M2022+6%2023: $191.5M$191.5M2023−7%2024: $185.2M$185.2M2024−3%2025: $159.6M$159.6M2025−14%
Operating income891011127$386.0K in 2025
-$30.0M-$20.0M-$10.0M0$10.0M$20.0M2019: -$21.6M-$21.6M20192020: -$10.6M-$10.6M2020−51%2021: $7.6M$7.6M20212022: $15.1M$15.1M2022+98%2023: $3.4M$3.4M2023−78%2024: $2.1M$2.1M2024−38%2025: $386.0K$386.0K2025−82%
Net income891011127-$811.0K in 2025−97% since 2019
-$40.0M-$20.0M0$20.0M$40.0M2019: -$26.3M-$26.3M20192020: -$1.7M-$1.7M2020−94%2021: $15.0M$15.0M20212022: $36.8M$36.8M2022+146%2023: -$1.6M-$1.6M20232024: -$30.3M-$30.3M2024+1830%2025: -$811.0K-$811.0K2025−97%

Every line of the income statement in the latest annual report, as filed.7

Period ending2025-12-312024-12-31
Operating revenue$159.6M$185.2M
Labor$80.8M$93.8M
Production and distribution$49.9M$56.6M
Advertising, selling, general and administrative$22.2M$22.8M
Restructuring expense$1.8M$2.4M
Depreciation and amortization expense$4.5M$4.4M
Total operating expenses$159.2M$183.1M
Operating income (loss)$386.0K$2.1M
Interest expense, net$248.0K$187.0K
Pension plan termination charges$0$37.5M
Goodwill impairment charge$0$1.6M
Impairment of intangible assets$0$1.5M
Other expenses, net$1.1M$2.3M
Total other expenses, net$1.4M$40.0M
Loss before income taxes-$1.0M-$37.9M
Income tax benefit-$197.0K-$7.6M
Basic (in dollars per share)-$0.11-$4.15
Diluted (in dollars per share)-$0.11-$4.15
Basic (in shares)7.4M shares7.3M shares
Diluted (in shares)7.4M shares7.3M shares
Net loss-$811.0K-$30.3M
Adjustment to pension liabilities, net of tax benefit of $180 and $11,492-$1.0M$32.3M
Foreign currency translation adjustments-$369.0K-$1.8M
Total other comprehensive (loss) income, net of tax-$1.4M$30.5M
Comprehensive (loss) income-$2.2M$196.0K
Adjustment to pension liabilities, tax benefit$180.0K$11.5M

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The story

Founded by Houston Harte in 1923, in San Antonio.1

Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. In 1968, the company relocated from Abilene to San Antonio. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.

Newspapers

Harte Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard. Other early acquisitions in the 1920s and 1930s included the Harlingen Star, Corpus Christi Times, Big Spring Herald, and Paris News. The company incorporated as Harte-Hanks Newspapers, Inc. in 1948.

The company bought two competing newspapers in Greenville, Texas, in the mid-1950s, consolidating them into the Herald-Banner after two years of fierce rivalry. A court case followed, with Harte Hanks accused of unfair competition. The chain was acquitted of the charges in 1959.

In 1962, the company took full ownership of San Antonio Express-News, its largest-circulation newspaper. The Express-News was one of the first properties Harte Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $19 million for the Express-News in 1973.

At the time of the first initial public offering in 1972, the firm owned properties in 19 markets across six states. The paper expanded outside of Texas that year with the purchase of the Anderson Independent and Anderson Daily Mail of Anderson, South Carolina, merging them into the Anderson Independent-Mail.

By 1980, the company owned 29 daily and 68 weekly newspapers.

In 1995, Harte Hanks sold to Community Newspaper Company its interest in the Massachusetts-based Middlesex News, two other dailies, and associated weeklies in the western suburbs of Boston. It had owned the News since 1972 and bought the News-Tribune and Daily Transcript in 1986.

The Abilene, Anderson, Corpus Christi, and San Angelo papers, among the last remaining Harte Hanks newspaper properties, were sold to E. W. Scripps Company in May 1997. Scripps spun off its newspaper assets into the Journal Media Group in April 2015. Journal was then absorbed into Gannett in April 2016.

Read the full text

Television and radio

The company made its first foray into other media as early as 1962, when Harte Hanks bought KENS-AM-TV, San Antonio's CBS radio and television affiliates, as part of its acquisition of the Express-News. Harte Hanks turned KENS from a perennial ratings also-ran to the market leader by 1968. In the 1970s, the newspaper-dominated company further diversified its holdings by purchasing the WAIM radio and TV stations in Anderson as part of its purchase of the Independent and Mail, as well as television stations in Jacksonville, Florida, Greensboro, North Carolina, and Springfield, Missouri. In 1978, Harte Hanks bought radio stations formerly owned by Southern Broadcasting. In 1980, the company's broadcast holdings were four television stations, 11 radio stations, and four cable television systems. It sold off most of these assets in the mid-1980s to pay down debt incurred in the leveraged buyout that took the company private. Harte Hanks continued to hold KENS until 1997, when the company's remaining newspaper properties and it were sold to Scripps.

Other businesses

Harte Hanks was formerly associated with the publication of weekly shopper publications, with a circulation at one time of 13 million weekly in 1,100 separate editions of The PennySaver and The Flyer in California and Florida, respectively. The company sold The Flyer to Coda Media in 2012, having owned it since 1983. The PennySaver and website PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses, were sold to OpenGate Capital in 2013. Harte Hanks had owned the publication since 1972.

In 2006, Harte Hanks acquired Global Address, a software company based in the United Kingdom that developed international address-validation technology. In 2008, Global Address was renamed to Trillium Software, which was later sold to Syncsort in 2016.

In 2008, Harte Hanks acquired Mason Zimbler, a UK-based digital marketing and media provider.

In 2008, Harte Hanks acquired Strange & Dawson, a UK-based digital advertising service.

In 2010, Harte Hanks acquired Information Arts, a UK-based data insight, data management, and database-marketing firm.

In 2015, Harte Hanks acquired San Mateo, California-based digital marketing firm 3Q Digital. In 2018, Harte Hanks sold 3Q back to an entity owned by previous 3Q Digital owners.

From Wikipedia’s article on Harte Hanks, shared under CC BY-SA 4.0.6

Leadership

Who has led Harte Hanks, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (48)

Former names

  • HARTE HANKS COMMUNICATIONS INCAug 12, 1994 to Feb 11, 19985

Timeline

  1. Aug 15, 2023New chief executive Kirk A. Davis becomes CEO15
  2. Jun 25, 2021New chief executive Brian Linscott becomes CEO16
  3. Dec 16, 2019New chief executive Andrew B. Benett becomes CEO17
  4. Sep 21, 2015New chief executive Karen A. Puckett becomes CEO19
  5. Jul 9, 2015New chief executive Doug Shepard becomes CEO18
  6. Jul 1, 2013New chief executive Robert A. Philpott becomes CEO20
  7. Jan 23, 2009New chief executive Larry Franklin becomes CEO21
  8. Feb 7, 2008New chief executive Dean H. Blythe becomes CEO22
  9. Jan 27, 2006New chief executive Richard Hochhauser becomes CEO23
  10. Jan 3, 1994Went public Listed on NYSE1
  11. 1923Founded Founded in San Antonio1

Recent filings

  1. Sep 15, 20268-K
  2. Aug 24, 2026SCHEDULE 13D/A
  3. Aug 21, 2026SCHEDULE 13G/A
  4. Aug 19, 20268-K
  5. Aug 14, 202610-Q
  6. Jun 5, 20264
  7. May 21, 20268-K
  8. May 15, 202610-Q
  9. May 14, 20268-K
  10. Apr 9, 2026DEF 14A
  11. Mar 18, 20268-K
  12. Mar 17, 202610-K
  13. Feb 17, 2026SCHEDULE 13G/A
  14. Dec 15, 20254
  15. Dec 11, 20254

Every filing from the last three years, summarized. The full record is on SEC EDGAR.2

Sources

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