The story
Higer Bus Company Limited was established in December 1998. In September 1999, the first 1000 buses were manufactured.
In June 2003, a new 400,000 square meter (400 hectare) factory was established and put into production in Suzhou Industrial Park (SIP). Later that month, Higer successfully passed the international ISO/TS16949 certification issued by the International Automotive Task Force (IATF) and the "Technical Committee" of ISO. In February 2004, Higer V8 Series bus was officially launched into the market.
In March 2004, Higer was awarded with the "Best Safety Equipment Prize" at the BAAV World Bus Exposition. In May 2005, Higer Bus Customer Service Call Center was officially put into operation, becoming the first bus industry specific customer center in China and North Korea.
In September 2006, Higer and Scania started its joint venture and launched the A80 export-based luxury bus. This continued with the release of Scania Touring buses and the Scania–Higer A90 coach. In August 2008, 1500 bus units served at the 2008 Summer Olympics held in Beijing, China.
In March 2009, Higer passed the requirements of the Inspection Exemption of Import and Export Commodities from the Chinese National Administration. A year later, Higer Bus G-BOS System was launched. In June 2011, Higer started to manufacture light commercial vehicles, and subsequently, the Light Duty Vehicle plant in Kunshan was set into production In September 2012.
On May 19, 2013, the foundation laying ceremony of the Higer New Energy Bus plant was officially held. The first phase of the project amounted to 1.5 billion yuan. After its completion, the annual production capacity of the base will reach 10,000 new energy bus units. On May 22, 2013, Higer launched G-POWERS II W16 Racing Bus at the Beijing International Exhibition of Buses, Trucks and Vehicle Components.
In September 2013, the first Higer American Business Conference was held in Santiago de Chile. The conference was attended by HIGER distributors from 12 countries and regions, including US, Mexico, Costa Rica, Trinidad and Tobago, Ecuador, Uruguay, Paraguay, Brazil, Peru, Bolivia, Panama and Chile. In 2014, Higer sales exceeded 10 billion yuan.
On June 16, 2015, the annual list of China's 500 Most Valuable Brands was officially released in Beijing. According to World Brand Lab, based on financial data analysis, consumer behavior and brand influence, Higer made its way into the list for eight consecutive years, ranking the 129th place in 2015, up from last year's 134th place, with a brand value reaching 20.286 billion RMB.
From Wikipedia’s article on Higer Bus, shared under CC BY-SA 4.0.4