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Herbalife

Logo: Herbalife, Public domain, via Wikimedia Commons5

American global multi-level marketing company

Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a U.S. subsidiary called Herbalife International of America) or simply Herbalife, is an American multinational multi-level marketing (MLM) corporation that develops and sells dietary supplements.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 19, 2026.

Overview

Feb 1980Founded1

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  • TickerHLF on NYSE1
  • Industryfood industry1
  • HeadquartersLos Angeles1
  • Founded inLos Angeles1
  • Websiteherbalife.com
  • Incorporated inCayman Islands6
  • Business addressP.O. Box 309Gt, Ugland House, South Church Street, George Town, E9 000006
  • Filer categoryLarge accelerated filer6
  • Legal formcompany limited by shares4
  • LEI549300BA7TYPBSZZIA414
  • StatusActive4
  • LEI statusIssued and current4
  • Registered addressSouth Church Street, Ugland House, P. O. Box 309, KY1-1104 George Town, Grand Cayman, Cayman Islands4
  • Registered withGeneral Registry, 1168384

Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a U.S. subsidiary called Herbalife International of America) or simply Herbalife, is an American multinational multi-level marketing (MLM) corporation that develops and sells dietary supplements.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

77.9%Gross margin8
9.5%Operating margin8
4.5%Net margin8
0.9%Revenue growth, 20258
$252.9MFree cash flow8

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Weight Management brought in 55% of the revenue Herbalife broke down this way in fiscal 2025.

  1. Weight Management$2.7B855%down 1% from 2024
  2. Targeted Nutrition$1.5B830%up 2% from 2024
  3. Energy Sports And Fitness$617.1M812%up 8% from 2024
  4. Outer Nutrition$85.0M82%up 2% from 2024
  5. Literature Promotional And Other$79.1M82%down 7% from 2024
Products and services by year
Products and services202320242025
Weight Management$2.9B$2.8B$2.7B
Targeted Nutrition$1.5B$1.5B$1.5B
Energy Sports And Fitness$560.3M$572.2M$617.1M
Outer Nutrition$82.5M$83.6M$85.0M
Literature Promotional And Other$87.9M$84.9M$79.1M

Regions

Others brought in 40% of the revenue Herbalife broke down this way in fiscal 2025.

  1. Others$2.0B840%up 1% from 2024
  2. United States$1.0B820%down 2% from 2024
  3. India$889.6M818%up 5% from 2024
  4. Mexico$557.7M811%up 4% from 2024
  5. China$279.1M86%down 6% from 2024
  6. VN$278.2M86%down 2% from 2024
Regions by year
Regions202320242025
Others$2.0B$2.0B$2.0B
United States$1.1B$1.0B$1.0B
India$796.6M$844.8M$889.6M
Mexico$525.0M$538.6M$557.7M
China$327.4M$297.6M$279.1M
VN$279.0M$283.7M$278.2M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue22¢$1.1B
  • Other costs68¢$3.4B
  • Interest4¢$214.4M
  • Income tax1¢$47.3M
  • Profit5¢$228.3M

Out of $5.0B in revenue.8

Where each dollar of operating cash went, fiscal 2025

  • Capital spending24¢$80.4M
  • Share buybacks2¢$8.2M
  • Kept or used elsewhere73¢$244.7M

Out of $333.3M of cash from operations.8

Financial statements

Revenue91011128$5.0B in 2025+3% since 2019
0$2.0B$4.0B$6.0B2019: $4.9B$4.9B20192020: $5.5B$5.5B2020+14%2021: $5.8B$5.8B2021+5%2022: $5.2B$5.2B2022−10%2023: $5.1B$5.1B2023−3%2024: $5.0B$5.0B2024−1%2025: $5.0B$5.0B2025+1%
Gross profit91011128$3.9B in 2025+0% since 2019
0$2.0B$4.0B$6.0B2019: $3.9B$3.9B20192020: $4.4B$4.4B2020+12%2021: $4.6B$4.6B2021+4%2022: $4.0B$4.0B2022−12%2023: $3.9B$3.9B2023−4%2024: $3.9B$3.9B2024+0%2025: $3.9B$3.9B2025+1%
Operating income91011128$481.0M in 2025−15% since 2019
0$200.0M$400.0M$600.0M$800.0M2019: $568.1M$568.1M20192020: $640.6M$640.6M2020+13%2021: $734.1M$734.1M2021+15%2022: $545.2M$545.2M2022−26%2023: $356.4M$356.4M2023−35%2024: $385.9M$385.9M2024+8%2025: $481.0M$481.0M2025+25%
Net income91011128$228.3M in 2025−27% since 2019
0$200.0M$400.0M$600.0M2019: $311.0M$311.0M20192020: $372.6M$372.6M2020+20%2021: $447.2M$447.2M2021+20%2022: $321.3M$321.3M2022−28%2023: $142.2M$142.2M2023−56%2024: $254.3M$254.3M2024+79%2025: $228.3M$228.3M2025−10%

Every line of the income statement as filed: the last 3 fiscal years, latest first.8

Period ending2025-12-312024-12-312023-12-31
Net sales$5.0B$5.0B$5.1B
Cost of sales$1.1B$1.1B$1.2B
Gross profit$3.9B$3.9B$3.9B
Selling expenses$1.8B$1.8B$1.8B
General and administrative expenses$1.7B$1.7B$1.7B
Other operating income-$4.8M-$5.5M-$10.2M
Operating income$481.0M$385.9M$356.4M
Interest expense$214.4M$218.3M$165.9M
Interest income$8.5M$12.3M$11.5M
Other expense (income), net$0$10.5M-$1.0M
Income before income taxes$275.1M$169.4M$203.0M
Income taxes$47.3M-$84.9M$60.8M
Net Income$227.8M$254.3M$142.2M
Net loss attributable to noncontrolling interest-$500.0K$0$0
Net income attributable to Herbalife$228.3M$254.3M$142.2M
Basic$2.22$2.53$1.44
Diluted$2.20$2.50$1.42
Basic102.8M shares100.6M shares99.0M shares
Diluted103.6M shares101.6M shares100.2M shares

Compare Herbalife with another company

The story

Founded by Mark R. Hughes on Feb 1980, in Los Angeles.1

In February 1980, Mark R. Hughes began selling the original Herbalife weight management product from the trunk of his car. Hughes often stated that the genesis of his product and program stemmed from the weight loss concerns of his mother Joanne whose premature death he attributed to an eating disorder and an unhealthy approach to weight loss. His first product was a protein shake designed to help people manage their weight. He structured his company using a direct-selling, multi-level marketing model.

In 1982, Herbalife received complaints from the Food and Drug Administration for claims made about certain products and the inclusion of mandrake, poke root, and food-grade linseed oil in another.

The Department of Justice of Canada filed criminal charges against the company in November 1984 for misleading medical claims in advertisements. As a result of the complaints, the company modified its product claims and reformulated the product.

By 1985, Herbalife was considered the fastest-growing private company in America by Inc. after its sales increased from $386 thousand to $423 million over the previous five years. That same year, the California Attorney General sued the company for making inflated claims about the efficacy of its products. The company suffered as a result of the lawsuit and was forced to lay off nearly 800 employees by May 1985. The company settled the suit for $850,000 without admitting wrongdoing.

In 1986, Herbalife became a publicly traded company on the NASDAQ and rebranded itself as Herbalife International. However, as a result of the negative publicity from the FDA lawsuit, the company posted a $3 million loss that year.

By 1988, the company had expanded its reach to Japan, Spain, New Zealand, Israel, and Mexico, and it increased its worldwide sales to $191 million in 1991.

In 1993, the company underwent a secondary offering of five million shares.

The company launched a line of personal care products in 1995 which included fragrances and facial cleansing products.

Read the full text

The company was sued in civil court by two former distributors in 1997 for withholding earned income.

In 1999, Hughes attempted to take the company private after asserting that Wall Street was undervaluing it. While the board approved the buyout offer, shareholders of the company filed a suit against the company because they believed the share price they were offered was unfair. Hughes eventually abandoned his attempt to buy the company and settled the suit with shareholders. On May 20, 2000, Mark Hughes died at age 44. Following his death, the company was led by Christopher Pair until October 2001.

In March 2026, Herbalife acquired Bioniq, a UK-based personalized supplements company that uses blood biomarker analysis to formulate products, for up to US$150 million.

J.H. Whitney & Company and Golden Gate Capital

In 2002, the company was acquired for US$685 million by J.H. Whitney & Company and Golden Gate Capital. Concurrently, plant sources of ephedrine were removed from Herbalife products in 2002 after several U.S. states banned supplements containing such herbs.

In April 2003, Michael O. Johnson joined Herbalife as CEO following a 17-year career with The Walt Disney Company.

On December 16, 2004, the company had an initial public offering on the NYSE of 14.5 million common shares at $14 per share, netting the owners $1.3 billion.

On May 7, 2014, the company announced that it entered into a deal with Bank of America Merrill Lynch to repurchase $266 million of its stock.

The company announced in November 2016 that Chief Operating Officer Richard Goudis would take over the position of CEO in June 2017 and Johnson would transition to Executive Chairman.

In August 2017, the company announced that it would repurchase up to $600 million of its stock.

On April 25, 2018, Herbalife announced that it had changed its name from Herbalife Ltd. to Herbalife Nutrition Ltd. The company also announced that its shareholders had approved a two-for-one stock split.

In January 2019, Herbalife announced that it was replacing Goudis after learning of comments he had made before taking over as CEO that were "contrary to the company’s expense-related policies and business practices” and inconsistent with the company's standards and culture". Former CEO Johnson subsequently took over the role on an interim basis.

In March 2020, John Agwunobi was appointed Chief Executive Officer. Agwunobi departed from Herbalife in October 2022 and Michael O. Johnson was appointed Chairman and interim Chief Executive Officer.

In May 2025, Stephan Gratziani was appointed Chief Executive Officer, becoming the first distributor since founder Mark Hughes to lead the company. Michael O. Johnson transitioned in the position of Executive Chairman.

From Wikipedia’s article on Herbalife, shared under CC BY-SA 4.0.7

Leadership

Who has led Herbalife, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (73)

Products and brands

  • dietary supplement

Listed on Wikidata.1

Products

Herbalife Nutrition's products include weight-loss and protein shakes, as well as protein bars, teas, aloes, vitamins, and sports hydration, energy, and personal care products. The company's original product is the Formula 1 protein shake, a soy-based meal-replacement shake. The product debuted in 1980 and, as of 2015, was the company's best selling product accounting for nearly 30% of total sales.

Herbalife's products are produced at the company's five manufacturing facilities in the U.S. and China, as well as by third-party manufacturing partners. The company's production process is based on a "seed to feed" strategy, which the company initiated in the 2010s that allows it to trace where the ingredients in its nutritional products originated. Since 2013, the company has operated a botanical extraction facility in Changsha, Hunan Province, China. The facility produces botanical extracts, including teas, guarana, chamomile, broccoli, and bilberry, for use in many of the company's products. Before extracts are processed, they undergo a botanical identification program and are tested several times throughout the production process. The processed raw materials from the extraction facility are used at all of the company's branded manufacturing facilities as well as by its partners. As of 2015, 58% of the company's nutrition products were manufactured at Herbalife-owned facilities.

In China, the company's manufacturing sites are located in Suzhou and Nanjing. In the U.S., the company has manufacturing facilities in Lake Forest, California, and Winston-Salem, North Carolina.

Herbalife's claims of health benefits from its products have met scrutiny from the medical community, consumers, and government agencies.

Read the full text

In 2008, Herbalife was sued after laboratory tests indicated that levels of lead in several Herbalife products were in excess of California state law and could lead to liver problems over an extended period of time. The company commissioned its own lab testing and found that those products did not contain high enough amounts of lead to require special labeling.

Business model

Herbalife Nutrition is a multi-level marketing company. A 2010 article in the Los Angeles Business Journal claimed that Herbalife Nutrition was one of the most profitable companies in Los Angeles County and directly benefited from its business model.

As a result of the 2016 FTC settlement, the company is required to prove that at least 80 percent of its sales are made to individuals outside of its distributor network. Distributors are responsible for providing receipts for sales and proving they have legitimate customers. The settlement also required that distributors are only able to earn one-third of their rewards based on recruitment. In the U.S., the company now differentiates between individuals who join as a member to buy discounted products and those who join as a distributor seeking a business opportunity. Discount buyers are unable to earn rewards or sell products. Herbalife Nutrition is also required to have its practices monitored by an outside party for seven years to ensure compliance.

In the past, company management considered the number and retention of distributors a key parameter and tracked it closely in financial reports. By January of each year, sales leaders are required to requalify. In February of each year, individuals who did not satisfy the sales leader qualification requirements during the preceding 12 months are removed from that rank. For the latest 12-month requalification period ending January 2019, approximately 67.9 percent of the eligible sales leaders requalified.

In a California class action suit (Minton v. Herbalife International, et al.) filed on February 17, 2005, the plaintiff challenged "the marketing practices of certain Herbalife International independent distributors under various state laws". In a West Virginia class action suit (Mey v. Herbalife International, Inc., et al.) filed on July 16, 2003, the plaintiffs alleged that some of Herbalife International's distributors used pre-recorded telephone messages and autodialers to contact prospective customers in violation of the Telephone Consumer Protection Act. The case was resolved with Herbalife and its distributors paying $7 million into a fund for class members part of the suit.

From Wikipedia’s article on Herbalife, shared under CC BY-SA 4.0.7

Employees over time

  • 20147,8001

Former names

  • HERBALIFE NUTRITION LTD.Apr 27, 2018 to Apr 11, 20236
  • WH HOLDINGS CAYMAN ISLANDS LTDAug 12, 2002 to Dec 13, 20046

Timeline

  1. May 6, 2025New chief executive Stephan Paulo Gratziani becomes CEO16
  2. Apr 1, 2020New chief executive John O. Agwunobi becomes CEO17
  3. Feb 26, 2018New chief executive Richard Goudis becomes CEO18
  4. Dec 16, 2004Went public Listed on NYSE1
  5. Feb 1980Founded Founded in Los Angeles1

Filings

373 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 44 major events, 235 insider forms, 47 large holders, 27 other. The latest 20:

  1. Aug 31, 20268-K CURRENT REPORT EDGAR
  2. Aug 13, 2026SCHEDULE 13G/A EDGAR
  3. Aug 6, 2026SCHEDULE 13G/A EDGAR
  4. Aug 5, 20264 OWNERSHIP DOCUMENT EDGAR
  5. Aug 5, 20268-K CURRENT REPORT EDGAR
  6. Aug 5, 202610-Q EDGAR
  7. Jun 4, 20264 EDGAR
  8. May 20, 20264 EDGAR
  9. May 20, 20263/A EDGAR
  10. May 19, 2026144 EDGAR
  11. May 18, 2026144 EDGAR
  12. May 15, 2026SCHEDULE 13G/A EDGAR
  13. May 12, 2026144 EDGAR
  14. May 12, 20264 EDGAR
  15. May 12, 20264 EDGAR
  16. May 12, 20264 EDGAR
  17. May 12, 20264 EDGAR
  18. May 12, 20264 EDGAR
  19. May 12, 20264 EDGAR
  20. May 12, 20264 EDGAR

The 373 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

50 open-market trades by officers, directors and large owners since October 2021: 44 buys and 6 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jun 4, 2026L'Helias SophieDirectorBuy1,200$11.31$13.6KForm 4
May 19, 2026Hicks TroyChief Operating OfficerSale10,000$12.32$123.2KForm 4
May 18, 2026Hicks TroyChief Operating OfficerSale38,377$12.93$496.2KForm 4
May 12, 2026Lamberti FrankChief Commercial OfficerSale134,982$13.50$1.8MForm 4
May 11, 2026Lamberti FrankChief Commercial OfficerSale7,937$13.86$110.0KForm 4
Dec 1, 2025L'Helias SophieDirectorBuy800$12.70$10.2KForm 4
Nov 26, 2025L'Helias SophieDirectorBuy400$13.22$5.3KForm 4
Nov 18, 2025Cloud LyndaDirectorBuy17,000$8.97$152.5KForm 4
Jun 5, 2025Mendoza Juan MiguelDirectorBuy3,143$7.50$23.6KForm 4
May 22, 2025Mendoza Juan MiguelDirectorBuy5,000$6.75$33.8KForm 4
May 2, 2025Mendoza Juan MiguelDirectorBuy5,000$6.73$33.6KForm 4
Mar 4, 2025Mendoza Juan MiguelDirectorBuy2,500$8.00$20.0KForm 4
Feb 27, 2025Mendoza Juan MiguelDirectorBuy5,000$8.25$41.2KForm 4
Nov 8, 2024Mendoza Juan MiguelDirectorBuy2,500$8.49$21.2KForm 4
Nov 5, 2024Mendoza Juan MiguelDirectorBuy2,500$8.00$20.0KForm 4
Nov 4, 2024Mendoza Juan MiguelDirectorBuy2,500$7.98$19.9KForm 4
Sep 9, 2024Mendoza Juan MiguelDirectorBuy10,000$7.11$71.1KForm 4
Aug 26, 2024Mendoza Juan MiguelDirectorBuy10,000$8.72$87.2KForm 4
Aug 13, 2024Mendoza Juan MiguelDirectorBuy6,721$8.01$53.8KForm 4
May 10, 2024Mendoza Juan MiguelDirectorBuy7,000$10.65$74.5KForm 4

All 50 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Sources

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