Private company

HomeAdvisor

HomeAdvisor (Angi Inc. as of 2021) is a digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.1

Last updated Oct 18, 2026.

Overview

1999Founded1

HomeAdvisor (Angi Inc. as of 2021) is a digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects. HomeAdvisor incorporates home improvement project planning resources free to homeowners, and a paid network for service professionals. Professionals registered on HomeAdvisor's network are prescreened and must pass criminal and financial background checks.2

How it started

History

HomeAdvisor, launched as ServiceMagic, was founded in 1998 by Rodney Rice and Michael Beaudoin who were part of the founding management team of Einstein Bros Bagels. In 2004, InterActive Corp (NASDAQ: IAC) acquired the website for an undisclosed price.

In 2007, it was announced that IAC would be split into five publicly traded companies. ServiceMagic remained part of the parent company. In January 2008, IAC appointed Craig Smith as CEO of ServiceMagic Inc.. He was previously the Senior Vice President of the company’s Consumer Division. With the change in leadership, co-founders Rodney Rice and Michael Beaudoin became co-chairmen and advisors.

In April 2011, Chris Terrill was hired as Chief Executive Officer. In October 2012, ServiceMagic rebranded as HomeAdvisor.

By 2015, HomeAdvisor had achieved more than $300 million in annual revenue, been used by more than 30 million homeowners, had nearly 100,000 pre-screened service professionals in its network and almost 3 million verified reviews.

On October 2, 2017, HomeAdvisor acquired Angie’s List and renamed itself ANGI HomeServices (NASDAQ: ANGI). IAC is now a majority shareholder in ANGI HomeServices, which is the parent company of HomeAdvisor. ANGI HomeServices operates 10 brands in eight countries, including HomeAdvisor, Angie’s List, mHelpDesk, HomeStars (Canada), MyHammer (Germany), MyBuilder (UK), Werkspot (Netherlands), Instapro (Italy) and Travaux.com (France). In 2021, the company rebranded to Angi Inc..

From Wikipedia’s article on HomeAdvisor, shared under CC BY-SA 4.0.2

Leadership

Who has led HomeAdvisor, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1999Founded Founded1

Sources

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