Private company

HowStuffWorks

HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work.1

Last updated Oct 18, 2026.

Overview

Jul 11, 1998Founded1

HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, terminology, and mechanisms—including photographs, diagrams, videos, animations, and articles.2

How it started

History

In 1998, then North Carolina State University instructor Marshall Brain (1961–2024), started the site as a hobby. In 1999, Brain raised venture capital and formed HowStuffWorks, Inc. In March 2002, HowStuffWorks was sold to the Convex Group, an Atlanta-based investment and media company founded by Jeff Arnold, founder and former chief executive officer (CEO) of WebMD. The headquarters moved from Cary, North Carolina, to Atlanta. HowStuffWorks originally focused on science and machines, ranging from submarines to common household gadgets and appliances. After adding a staff of writers, artists, and editors, content expanded to a larger array of topics.

On October 20, 2004, Stuffo.com was created, and HowStuffWorks moved its entertainment section over to the new website. In 2005, the team disbanded Stuffo.

The domain HowStuffWorks.com attracted at least 58 million visitors annually by 2008, according to a Compete.com survey.

There have been four HowStuffWorks books—two illustrated hardcover coffee table books, HowStuffWorks and More HowStuffWorks, and two un-illustrated paperbacks, How Much Does the Earth Weigh? and What If?. HowStuffWorks previously put out an educational magazine, HowStuffWorks Express, for middle-school students. The company has also released a series of HowStuffWorks trivia "LidRock" discs—CD-ROMs sold on fountain drink lids at Regal Theaters.

In 2005, HowStuffWorks became the exclusive online publisher for Publications International, Ltd., Consumer Guide and Mobil Travel Guide.

From Wikipedia’s article on HowStuffWorks, shared under CC BY-SA 4.0.2

Leadership

Who has led HowStuffWorks, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Apr 21, 2014Acquired Acquired by Blucora1
  2. Jul 11, 1998Founded Founded1

Sources

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