Private company

ICI Paris XL

ICI PARIS XL is a beauty chain founded in the late 1960s in Belgium.1

Last updated Oct 18, 2026.

Overview

1968Founded1

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ICI PARIS XL is a beauty chain founded in the late 1960s in Belgium. The name ICI PARIS XL means 'This is Paris' -- which happens to be the same slogan that the Paris Saint-Germain football club uses -- and was derived from the train trips that were undertaken by the founders on their way to buy perfume from Paris. The XL refers to the location of the company's first store, which was located in Ixelles (pronounced XL), a neighbourhood of Brussels.2

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1968Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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  2. 2