Private company

ID Auto, Inc.

American advertising agencies services company, incorporated in Delaware. Summary from the record

Last updated Oct 19, 2026.

Overview

IndustryServices-Advertising Agencies¹
HeadquartersCincinnati, Ohio¹
Incorporated inDE²
Business address1308 Race Street, Suite 200, Cincinnati, Oh 45202²
Filer categoryNon-accelerated filer, Smaller reporting company²

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Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2022

18.7%Gross margin³

-4.6%Operating margin³

-5.3%Net margin³

-24.1%Revenue growth, 2022³

-$18.6MFree cash flow³

Where the money goes

Where each dollar of revenue went, fiscal 2022

Cost of revenueSelling, general and admin

Cost of revenue81¢$276.9M
Selling, general and admin12¢$39.5M
Other costs6¢$21.6M
Interest0¢$240.3K
Income tax1¢$2.3M

Out of $340.6M in revenue.³ The company lost money this year.

Financial statements

Revenue⁴⁵³$340.6M in 2022+18% since 2019

Gross profit⁴⁵³$63.7M in 2022+4% since 2019

Operating income⁶⁷⁴⁵³-$15.6M in 2022+10036% since 2017

Net income⁶⁷⁴⁵³-$17.9M in 2022

Fiscal year	2017	2018	2019	2020	2021	2022
Revenue			$287.8M⁴	$400.8M⁵	$448.7M³	$340.6M³
Cost of revenue			$226.6M⁴	$315.0M⁵	$358.4M³	$276.9M³
Gross profit			$61.2M⁴	$85.8M⁵	$90.2M³	$63.7M³
Selling, general and admin				$44.3M⁵	$49.6M³	$39.5M³
Operating expenses					$99.4M³	$79.3M³
Operating income	-$154.0K⁶	-$1.6M⁷	-$765.2K⁴	$1.3M⁵	-$9.1M³	-$15.6M³
Interest				$8.4K⁵	$7.2K³	$240.3K³
Income before tax					-$9.1M³	-$15.6M³
Income tax	$130.0K⁶	$1.1M⁷	-$143.9K⁴	-$801.6K⁵	-$1.2M³	$2.3M³
Net income	$119.0K⁶	$2.8M⁷	-$655.8K⁴	$2.1M⁵	-$8.0M³	-$17.9M³
Earnings per share					-$0.24³	-$0.53³
Earnings per share (diluted)					-$0.24³	-$0.53³
Shares (weighted, basic)					33.2M shares³	34.1M shares³
Shares (weighted, diluted)					33.2M shares³	34.1M shares³

Total assets¹⁰⁶⁷⁴⁵³$25.9M in 2022+17172% since 2016

Total liabilities¹⁰⁶⁷⁴⁵³$53.4M in 2022+18638% since 2016

Shareholders’ equity⁶⁷⁴⁵³-$27.5M in 2022+20267% since 2016

Cash⁶⁷⁴⁵³$3.8M in 2022+14501% since 2016

Fiscal year	2016	2017	2018	2019	2020	2021	2022
Cash	$26.0K⁶	$1.8M⁷	$17.1M⁴	$13.6M⁵	$22.2M⁵	$23.2M³	$3.8M³
Receivables						$2.2M³	$1.3M³
Inventory						$5.8M³	$2.5M³
Current assets	$150.0K¹⁰	$1.9M⁶	$1.2M⁷	$20.9M⁴	$35.1M⁵	$36.0M³	$11.4M³
Property, plant and equipment						$13.7M³	$12.9M³
Intangible assets						$263.0K³	$263.0K³
Total assets	$150.0K¹⁰	$302.3M⁶	$305.3M⁷	$32.7M⁴	$48.2M⁵	$52.5M³	$25.9M³
Accounts payable						$40.6M³	$36.4M³
Current liabilities	$285.0K¹⁰	$436.0K⁶	$607.0K⁷	$41.7M⁴	$60.9M⁴	$66.2M³	$53.0M³
Long-term debt							$6.7M³
Total liabilities	$285.0K¹⁰	$10.9M⁶	$11.1M⁷	$41.7M⁴	$60.9M⁵	$66.2M³	$53.4M³
Retained earnings						-$20.7M³	-$38.6M³
Shareholders’ equity	-$135.0K⁶	$5.0M⁷	-$7.9M⁴	-$9.0M⁵	-$12.7M³	-$13.7M³	-$27.5M³
Shares outstanding						32.9M shares⁴	34.0M shares⁵

Cash from operations⁶⁷⁴⁵³-$18.5M in 2022+80313% since 2017

Capital spending⁴⁵³$94.2K in 2022+10% since 2019

Free cash flow⁴⁵³-$18.6M in 2022

Fiscal year	2017	2018	2019	2020	2021	2022
Cash from operations	-$23.0K⁶	-$2.5M⁷	$4.3M⁴	$22.0M⁵	$8.6M³	-$18.5M³
Depreciation and amortization					$7.5M³	$8.3M³
Stock-based compensation					$4.9M³	$2.4M³
Capital spending			$85.3K⁴	$58.5K⁵	$324.0K³	$94.2K³
Free cash flow			$4.2M	$21.9M	$8.3M	-$18.6M
Cash from investing					-$7.6M³	-$5.7M³
Cash from financing					-$19.7K³	$4.8M³

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Leadership

Who has led ID Auto, Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

Chair

Edwin Rigaud2017

President

Darryl McCall2017

Chief financial officer

Chief operating officer

20202025

Chief executive officerLev Peker Apr 28, 2023 to Jul 26, 2023¹¹
Chief executive officerAntonino Ciappina Nov 24, 2020 to Dec 30, 2022¹²
Chief executive officerEdwin Rigaud Nov 21, 2017 to Nov 21, 2017¹³
ChairEdwin Rigaud Nov 21, 2017 to Nov 21, 2017¹³
PresidentDarryl McCall Nov 21, 2017 to Nov 21, 2017¹⁴
Chief financial officerJames Doss Jan 10, 2023 to Jan 10, 2023¹⁵
Chief financial officerKailas Agrawal Nov 24, 2020 to Dec 30, 2022¹⁶
Chief operating officerAjay Roy Nov 24, 2020 to Nov 30, 2021¹⁷
Chief operating officerDarryl McCall Nov 21, 2017 to Nov 21, 2017¹⁴

Board members and other officers (14)

Chief Information OfficerSanjiv Gomes Sep 19, 2023 to Feb 22, 2024¹⁸
Chief Technology OfficerEugene Kovshilovsky Sep 21, 2023 to Feb 22, 2024¹⁹
OfficerBrian John Pendleton Jr. Oct 18, 2021 to Feb 22, 2024²⁰
VP of Vendor RelationsMark Atwater Nov 24, 2020 to Feb 22, 2024²¹
Board memberLev Peker Sep 30, 2022 to Feb 22, 2024²²
Board memberEdwin Rigaud Mar 3, 2021 to Feb 22, 2024²³
Board memberAditya Jha Nov 24, 2020 to Feb 22, 2024²⁴
Board memberAnn M. Schwister Nov 24, 2020 to Sep 30, 2022²⁵
Board memberPrashant Pathak Nov 24, 2020 to Feb 22, 2024²⁶
Board memberRahul Petkar Nov 24, 2020 to Feb 22, 2024²⁷
Board memberSengal Selassie Nov 16, 2017 to Nov 24, 2020²⁸
Board memberSteven Davis Nov 16, 2017 to Nov 24, 2020²⁹
Board memberAndrew W. Code Nov 21, 2017 to Nov 24, 2020³⁰
Board memberDarryl McCall Nov 21, 2017 to Feb 22, 2024¹⁴

Former names

PARTS iD, Inc.Oct 9, 2020 to Feb 26, 2024²
Legacy Acquisition Corp.Feb 17, 2017 to Nov 20, 2020²

Timeline

Apr 28, 2023New chief executive Lev Peker becomes CEO¹¹
Nov 24, 2020New chief executive Antonino Ciappina becomes CEO¹²
Nov 21, 2017New chief executive Edwin Rigaud becomes CEO¹³

Filings

178 filings to the SEC since October 2021: 3 annual reports, 8 quarterly reports, 48 major events, 62 insider forms, 1 large holders, 56 other. The latest 20:

Mar 27, 20244 EDGAR
Mar 11, 20244 EDGAR
Feb 28, 202415-12G EDGAR
Feb 28, 20248-K CURRENT REPORT EDGAR
Feb 27, 2024EFFECT EDGAR
Feb 26, 2024POS AM EDGAR
Feb 23, 2024EFFECT EDGAR
Feb 23, 2024EFFECT EDGAR
Feb 23, 2024EFFECT EDGAR
Feb 23, 2024EFFECT EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 20244 EDGAR
Feb 22, 2024S-8 POS REGISTRATION STATEMENT EDGAR

The 178 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

67 open-market trades by officers, directors and large owners since October 2021: 6 buys and 61 sales. Grants, option exercises and gifts are left out.

Date	Who	Trade	Shares	Price	Value	Filing
Dec 29, 2022	Agrawal KailasChief Financial Officer	Sale	19,126	$0.81	$15.5K	Form 4
Dec 29, 2022	Ciappina AntoninoChief Executive Officer	Sale	19,890	$0.81	$16.1K	Form 4
Dec 29, 2022	Atwater MarkVP of Vendor Relations	Sale	18,360	$0.81	$14.9K	Form 4
Dec 28, 2022	Agrawal KailasChief Financial Officer	Sale	2,635	$0.90	$2.4K	Form 4
Dec 28, 2022	Ciappina AntoninoChief Executive Officer	Sale	2,741	$0.90	$2.5K	Form 4
Dec 28, 2022	Atwater MarkVP of Vendor Relations	Sale	2,530	$0.90	$2.3K	Form 4
Dec 8, 2022	Ciappina AntoninoChief Executive Officer	Sale	11	$1.20	$13	Form 4
Dec 8, 2022	Atwater MarkVP of Vendor Relations	Sale	10	$1.20	$12	Form 4
Dec 8, 2022	Agrawal KailasChief Financial Officer	Sale	11	$1.20	$13	Form 4
Dec 6, 2022	Ciappina AntoninoChief Executive Officer	Sale	1	$1.20	$1	Form 4
Dec 6, 2022	Atwater MarkVP of Vendor Relations	Sale	1	$1.20	$1	Form 4
Dec 6, 2022	Agrawal KailasChief Financial Officer	Sale	1	$1.20	$1	Form 4
Dec 5, 2022	Ciappina AntoninoChief Executive Officer	Sale	5,096	$1.22	$6.2K	Form 4
Dec 5, 2022	Atwater MarkVP of Vendor Relations	Sale	4,704	$1.22	$5.7K	Form 4
Dec 5, 2022	Agrawal KailasChief Financial Officer	Sale	4,900	$1.22	$6.0K	Form 4
Nov 25, 2022	Ciappina AntoninoChief Executive Officer	Sale	156	$1.35	$211	Form 4
Nov 25, 2022	Atwater MarkVP of Vendor Relations	Sale	144	$1.35	$194	Form 4
Nov 25, 2022	Agrawal KailasChief Financial Officer	Sale	150	$1.35	$202	Form 4
Nov 23, 2022	Ciappina AntoninoChief Executive Officer	Sale	1,007	$1.35	$1.4K	Form 4
Nov 23, 2022	Atwater MarkVP of Vendor Relations	Sale	929	$1.35	$1.3K	Form 4

All 67 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Legacy Acquisition Sponsor I LLCSC 13G/A, 1 filing Nov 19, 2021³¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
SEC EDGARID Auto, Inc. filings on SEC EDGAR
2
SEC EDGARID Auto, Inc. filings on SEC EDGAR
3
SEC EDGARID Auto, Inc. 10-K for fiscal 2022
4
SEC EDGARID Auto, Inc. 10-K for fiscal 2019
5
SEC EDGARID Auto, Inc. 10-K for fiscal 2020
6
SEC EDGARID Auto, Inc. 10-K for fiscal 2017
7
SEC EDGARID Auto, Inc. 10-K for fiscal 2018
8
SEC EDGARID Auto, Inc. 10-Q for fiscal 2023
9
SEC EDGARID Auto, Inc. 10-Q for fiscal 2023
10
SEC EDGARID Auto, Inc. 10-K for fiscal 2016
11
SEC EDGARLev Peker, Chief executive officer
12
SEC EDGARAntonino Ciappina, Chief executive officer
13
SEC EDGAREdwin Rigaud, Chief executive officer
14
SEC EDGARDarryl McCall, President
15
SEC EDGARJames Doss, Chief financial officer
16
SEC EDGARKailas Agrawal, Chief financial officer
17
SEC EDGARAjay Roy, Chief operating officer
18
SEC EDGARSanjiv Gomes, Chief Information Officer
19
SEC EDGAREugene Kovshilovsky, Chief Technology Officer
20
SEC EDGARBrian John Pendleton Jr., Officer
21
SEC EDGARMark Atwater, VP of Vendor Relations
22
SEC EDGARLev Peker, Board member
23
SEC EDGAREdwin Rigaud, Board member
24
SEC EDGARAditya Jha, Board member
25
SEC EDGARAnn M. Schwister, Board member
26
SEC EDGARPrashant Pathak, Board member
27
SEC EDGARRahul Petkar, Board member
28
SEC EDGARSengal Selassie, Board member
29
SEC EDGARSteven Davis, Board member
30
SEC EDGARAndrew W. Code, Board member
31
SEC EDGARLegacy Acquisition Sponsor I LLC SC 13G/A on ID Auto, Inc.