Private company

IMG College

Logo: Learfield, Public domain, via Wikimedia Commons3

College sports marketing company

Learfield (often stylized as LEARFIELD) is an American college sports marketing company. It represents more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. The company was previously known as Learfield IMG College before rebranding in 2021 to Learfield.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2007Founded1

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Learfield (often stylized as LEARFIELD) is an American college sports marketing company. It represents more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. The company was previously known as Learfield IMG College before rebranding in 2021 to Learfield. Headquartered in Plano, Texas, Learfield employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group.2

Corporate structure

IMG College is part of a group headed by TKO Group Holdings. 87 entities, 23 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • TKO Group Holdings New York City
    • IMG Livermore, California, United States
    • Ultimate Fighting Championship Subsidiary · Nevada
    • WWE Subsidiary · Stamford, Connecticut, United States
    • Anthony Travel, LLC Subsidiary · Delaware, United States
    • Asia Tour Media Pte. Ltd. Subsidiary · Singapore
    • DWTNCS, LLC Subsidiary · Nevada, United States
    • Event Services, LLC Subsidiary · Delaware, United States
    • FC Diez Media Argentina S.R.L. Subsidiary · Argentina
    • FC Diez Media Brazil Consultoria Em Marketing Eirelie Subsidiary · Brazil
    • FC Diez Media Paraguay S.R.L. Subsidiary · Paraguay
    • Formula Drift Holdings, LLC Subsidiary · Delaware, United States
    • Forza, LLC Subsidiary · Nevada, United States
    • IMG Events Canada ULC Subsidiary · Canada
    • IMG Hong Kong Limited Subsidiary · Hong Kong
    • IMG Media Japan G.K. Subsidiary · Japan
    • IMG Media Korea, LLC Subsidiary · South Korea
    • IMG Media Limited Subsidiary · United Kingdom
    • IMG Media Netherlands B.V Subsidiary · Netherlands
    • IMG Services (Thailand) Limited Subsidiary · Thailand
    • IMG Singapore Pte. Ltd. Subsidiary · Singapore
    • IMG Sports Development (Shanghai) Limited Subsidiary · China
    • IMG Sports Development (Shanghai) Ltd. - Beijing Branch Subsidiary · China
    • IMG Sweden AB Subsidiary · Sweden
    • International Management Group (Schweiz) A.G. Subsidiary · Switzerland
    • International Management Group (South Africa) (Pty.) Limited Subsidiary · South Africa
    • and 53 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Products and brands

At the conference level, Learfield represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games.

Learfield represents more than 150 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to:

From Wikipedia’s article on Learfield, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2007Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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