Private company

Jabong.com

Indian fashion and lifestyle e-commerce portal

Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan, Manu Kumar Jain and Mukul Bafana. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2012Founded1

See how the biggest companies compare on our leaderboards

Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan, Manu Kumar Jain and Mukul Bafana. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra. The portal sold apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter was in Gurugram, NCR, India.2

The story

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri, Manu Kumar Jain and Mukul Bafana. All co-founders have left the company.

In March 2013, Jabong was dispatching over 6,000 orders a day. According to The Economist, Jabong clocked gross sales of around US$100–150 Million in 2012.

As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins.

Jabong to launch technology lab for bigger innovations in Jan 2015. CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

From Wikipedia’s article on Jabong.com, shared under CC BY-SA 4.0.3

Products and brands

Marketing campaigns

The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong.

In November 2013, Jabong, together with Puma, launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor Yami Gautam.

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.

Read the full text

International store

Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius among other countries.

Jabongworld.com was shut down in mid-2016.

From Wikipedia’s article on Jabong.com, shared under CC BY-SA 4.0.3

Timeline

  1. 2012Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3