The story
Founded by John Lobb in 1866, in Basingstoke.1
John Lobb opened his first store in Sydney, Australia, in 1854. Lobb's initial success was in the importation of men's and women's shoes and boots, particularly women's footwear. Together with his lead bootmaker, William Cassull, John Lobb cemented his reputation as one of the Colony's top bootmakers. In 1862, John Lobb, in collaboration with local tanner Alderson & Sons, and with Cassull as lead bootmaker, produced a pair of polished leather riding boots that won the Prize Medal at the 1862 International Exhibition.
In 1866, John Lobb opened a shop in London and produced footwear for European royalty. He died in 1895, and his son William took over the business. Unusually, the firm did not mechanise like its competitors but stuck to craft techniques. Following the success of the London shop, William opened a shop in Paris in 1901 and another (unprofitable) shop in Regent Street, London, in 1904.
In 1901, William Lobb married Betsy Smerdon, and after the wedding, they went on a grand tour. William died in 1916, and it was Betsy who saved the business.
In 1976, Hermès was allowed to use the "John Lobb" brand name. Only about 100 pairs of ready-to-wear shoes are finished per day. The original, family-owned John Lobb firm still produces handmade shoes, one pair at a time. Until the 1980s, the business operated only custom-made activity in London and in Paris. From 1982 onwards, the ready-to-wear activity has complemented the made-to-measure, and distribution has expanded.
The London company was the subject of a 1945 British Pathé film, Shoes for the Famous, and an episode of the June 2016 BBC Four documentary series, Handmade: By Royal Appointment.
From Wikipedia’s article on John Lobb Bootmaker, shared under CC BY-SA 4.0.3
