JWEL on Nasdaq

Jowell Global

Holding company (founded 2012

Jowell Global Ltd. is a Chinese holding company which owns its predecessor Longrich and operates Juhao Mall, an e-commerce platform for cosmetics, health and nutritional supplements and household products. Juhao started operations in 2012 as one of the first membership-based online-to-offline e-commerce platforms in China.3 It is headquartered in Shanghai, China.1 Its shares trade on Nasdaq under the symbol JWEL.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 20, 2026.

Overview

$165.0MRevenue, fiscal 20254
-$6.3MNet income, fiscal 20254

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  • TickerJWEL on Nasdaq1
  • Industrye-commerce1
  • HeadquartersShanghai, China1
  • Incorporated inCayman Islands5
  • Business addressFloor.2, No.285 Jiangpu Road, Yangpu District, Shanghai, F4 2001365
  • Filer categoryNon-accelerated filer, Emerging growth company5

Jowell Global Ltd. is a Chinese holding company which owns its predecessor Longrich and operates Juhao Mall, an e-commerce platform for cosmetics, health and nutritional supplements and household products.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

-3.0%Operating margin4
-3.8%Net margin4
24.1%Revenue growth, 20254
-54.8%Return on equity4
0.00×Debt to equity4
-$1.5MFree cash flow4

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Health And Nutritional Supplements brought in 79% of the revenue Jowell Global broke down this way in fiscal 2025.

  1. Health And Nutritional Supplements$130.6M479%up 289% from 2024
  2. Cosmetic Products$23.9M414%down 34% from 2024
  3. Household Products$10.4M46%down 83% from 2024
  4. Other Service Fee$57.4K40%down 82% from 2024
  5. Service$9.7K40%down 97% from 2024
Products and services by year
Products and services202320242025
Health And Nutritional Supplements$22.6M$33.6M$130.6M
Cosmetic Products$55.1M$36.3M$23.9M
Household Products$81.8M$62.8M$10.4M
Other Service Fee$544.6K$316.6K$57.4K
Service$544.6K$316.6K$9.7K

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Other costs100¢$164.5M
  • Income tax0¢$478.5K

Out of $165.0M in revenue.4 The company lost money this year.

Financial statements

Revenue6789104$165.0M in 2025+582% since 2018
0$100.0M$200.0M$300.0M2018: $24.2M$24.2M20182019: $61.8M$61.8M2019+155%2020: $96.9M$96.9M2020+57%2021: $170.9M$170.9M2021+76%2022: $210.0M$210.0M2022+23%2023: $160.0M$160.0M2023−24%2024: $133.0M$133.0M2024−17%2025: $165.0M$165.0M2025+24%
Operating income6789104-$5.0M in 2025
-$15.0M-$10.0M-$5.0M0$5.0M$10.0M2018: $2.0M$2.0M20182019: $1.7M$1.7M2019−14%2020: $5.1M$5.1M2020+200%2021: -$7.0M-$7.0M20212022: -$12.0M-$12.0M2022+72%2023: -$10.9M-$10.9M2023−10%2024: -$8.1M-$8.1M2024−26%2025: -$5.0M-$5.0M2025−38%
Net income6789104-$6.3M in 2025
-$15.0M-$10.0M-$5.0M0$5.0M2018: $1.5M$1.5M20182019: $1.3M$1.3M2019−14%2020: $3.6M$3.6M2020+181%2021: -$6.4M-$6.4M20212022: -$11.5M-$11.5M2022+81%2023: -$11.5M-$11.5M2023−1%2024: -$8.0M-$8.0M2024−31%2025: -$6.3M-$6.3M2025−21%

Every line of the income statement as filed: the last 3 fiscal years, latest first.4

Period ending2025-12-312024-12-312023-12-31
Total Net Revenues$165.0M$133.0M$160.0M
Cost of revenues-$153.5M-$131.7M-$156.7M
Fulfillment expenses-$8.1M-$2.0M-$3.0M
Marketing expenses-$5.1M-$4.6M-$7.8M
General and administrative expenses-$3.4M-$2.7M-$3.4M
Total operating expenses-$170.0M-$141.1M-$170.9M
Loss From Operations-$5.0M-$8.1M-$10.9M
Interest expense-$29.7K-$76.0K
Investment loss-$978.5K-$169.1K-$494.0K
Other income, net$199.0K$313.6K$75.6K
Other (expense) income, net-$779.5K$114.8K-$494.4K
Loss Before Income Taxes-$5.8M$8.0M-$11.4M
Income Taxes Expense$478.5K$28.1K$135.1K
Less: net income(loss) attributable to non-controlling interest$1.1K-$38.5K-$52.8K
Net Loss Attributable to Ordinary Shareholders of Jowell Global Ltd.-$6.3M-$8.0M-$11.5M
Loss Per share Basic (in Dollars per share)-$2.87-$3.69-$5.38
Weighted Average Shares Outstanding Diluted (in Dollars per share)-$2.87-$3.69-$5.38
Weighted Average Shares Outstanding Basic (in Shares)2.2M shares2.2M shares2.1M shares
Weighted Average Shares Outstanding Diluted (in Shares)2.2M shares2.2M shares2.1M shares
Net Loss-$6.3M-$8.0M-$11.5M
Foreign currency translation loss$330.1K-$319.5K-$897.6K
Total Comprehensive loss-$5.9M-$8.3M-$12.4M
Less: comprehensive income (loss) attributable to non-controlling interest$1.1K-$34.6K-$57.2K
Comprehensive Loss Attributable to Ordinary Shareholders of Jowell Global Ltd.-$5.9M-$8.3M-$12.4M

Compare Jowell Global with another company

Corporate structure

Jowell Global sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Jowell Global

  • Zhiwei Xu Filed SC 13G on Jowell Global, latest Feb 14, 2022
  • Jowell Global Shanghai, China

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Jowell Global reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Accumulated depreciation$889.6K4 Dec 31, 2025$740.2K4 Dec 31, 2024+20.2%
Property and equipment, net$172.8K4 Dec 31, 2025$286.3K4 Dec 31, 2024−39.6%
Operating-lease assets (leased space)$1.5M4 Dec 31, 2025$2.3M4 Dec 31, 2024−33.8%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$2.7M4 Dec 31, 2025$2.2M4 Dec 31, 2024+25.4%
Long-term investments$2.8M4 Dec 31, 2025$3.7M4 Dec 31, 2024−24.4%

Intangibles and goodwill

ItemLatestA year beforeChange
Finite-lived intangibles, gross$1.8M4 Dec 31, 2025$1.2M4 Dec 31, 2024+56.2%
Accumulated amortization$767.3K4 Dec 31, 2025$669.8K4 Dec 31, 2024+14.6%
Finite-lived intangibles, net$1.1M4 Dec 31, 2025$511.7K4 Dec 31, 2024+110.8%

Inventory

ItemLatestA year beforeChange
Inventory, total$5.9M4 Dec 31, 2025$8.3M4 Dec 31, 2024−28.7%
Finished goods$6.2M4 Dec 31, 2025$7.1M4 Dec 31, 2024−12.3%

Leadership

Who has led Jowell Global, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Haiting Li2026–now

Chief financial officer

  1. Lu Qian2026–now
  • Chief executive officerHaiting Li Mar 27, 2026 to now11
  • Chief financial officerLu Qian Mar 27, 2026 to now12
Board members and other officers (2)

Timeline

  1. Mar 27, 2026New chief executive Haiting Li becomes CEO11

Filings

61 filings to the SEC since October 2021: 5 annual reports, 6 insider forms, 1 large holders, 49 other. The latest 20:

  1. Jun 17, 2026S-8 POS POST-EFFECTIVE AMENDMENT NO. 2 TO FORM S-8 EDGAR
  2. Jun 10, 2026S-8 POS POST-EFFECTIVE AMENDMENT NO. 1 TO FORM S-8 EDGAR
  3. May 15, 2026S-8 REGISTRATION STATEMENT EDGAR
  4. Apr 30, 202620-F ANNUAL REPORT EDGAR
  5. Apr 13, 20263 EDGAR
  6. Apr 3, 20263 EDGAR
  7. Mar 27, 20263 EDGAR
  8. Mar 27, 20263 EDGAR
  9. Mar 27, 20263 EDGAR
  10. Mar 17, 20263 EDGAR
  11. Dec 30, 20256-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  12. Nov 17, 20256-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  13. Oct 20, 20256-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR
  14. Sep 8, 2025EFFECT EDGAR
  15. Sep 4, 2025CORRESP EDGAR
  16. Sep 3, 2025UPLOAD EDGAR
  17. Aug 26, 2025F-3 REGISTRATION STATEMENT EDGAR
  18. May 9, 202520-F ANNUAL REPORT EDGAR
  19. Apr 30, 2025NT 20-F NOTIFICATION OF LATE FILING EDGAR
  20. Dec 19, 20246-K REPORT OF FOREIGN PRIVATE ISSUER EDGAR

The 61 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

  • Zhiwei XuSC 13G, 1 filing Feb 14, 202214

SEC filer profile

How Jowell Global is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARJowell Global Ltd.2
  • CIK0001805594
  • Filer statusNon-accelerated filer an emerging growth company; not a shell company15
  • Incorporated inCayman Islands15
  • Fiscal year endsDecember 312
  • Industry code (SIC)5960 Retail-Nonstore Retailers2
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance2
  • Business addressFloor.2, No.285 Jiangpu Road, Yangpu District, Shanghai, F4 2001362
  • Phone01186 21552162562
  • Shares outstanding2,376,131 shares as of Dec 31, 202515
  • AuditorEnrome LLP, Singapore PCAOB ID 6907; no auditor attestation of internal control over financial reporting15
  • On EDGAR sinceJul 13, 20202
  • Filings96 in all: 6-K (35), CORRESP (14), UPLOAD (8), 20-F (6), 3 (6), NT 20-F (4), EFFECT (3), F-1/A (2)2
    All 22 form types

    F-3 (2), F-3/A (2), S-8 (2), S-8 POS (2), 424B4 (1), 424B5 (1), 8-A12B (1), CERT (1), DRS (1), DRS/A (1), DRSLTR (1), F-1 (1), FWP (1), SC 13G (1)

  • Latest filingsAnnual report (20-F) Apr 30, 2026

Securities registered for trading

ClassSymbolExchange
Ordinary Shares, par value $0.0016JWELNasdaq

From the cover page of the 20-F filed Apr 30, 2026 (Section 12(b) of the Exchange Act).15