Private company

Kids II, Inc.

American Toy Company

Kids2, Inc., doing business online as Kids2, is a global infant, baby, and toddler toy and gear manufacturer headquartered in Atlanta, Georgia. The company's brand portfolio includes Bright Starts, Baby Einstein, Ingenuity, and SwaddleMe by Ingenuity.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1969Founded1
  • Industrygame industry1
  • HeadquartersAtlanta1
  • Legal formProfit Corporation3
  • LEI549300M38RI57XFLOR823
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O Lorna Street, 30305 Atlanta, United States3
  • Registered withGeorgia Secretary of State Corporations Division, J5143713

Kids2, Inc., doing business online as Kids2, is a global infant, baby, and toddler toy and gear manufacturer headquartered in Atlanta, Georgia. The company's brand portfolio includes Bright Starts, Baby Einstein, Ingenuity, and SwaddleMe by Ingenuity.2

Corporate structure

Kids II, Inc. sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Kids II, Inc. Atlanta, Georgia, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Kids II, Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

Products and brands

  • toy

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 1969Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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  3. 3