La Senza

La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990. In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret. By 2013, La Senza closed over two-thirds of its Canadian locations, including redundant and spin-off stores. Reasons for the brand's decline included discontinuing products that Canadians preferred, such as pyjamas, and to remove internal category duplication with Victoria's Secret. Stuart Burgdoerfer, vice-president and CFO of L Brands, said of La Senza: “There are signs of optimism there, but we are not at all accepting of the current result that we have.” By January 2017, there were 329 La Senza stores worldwide, including 122 in Canada and four in the United States.

As of 2019, La Senza employed over 2,000 associates globally. It currently operates 130 company-owned stores in the United States and Canada, and an additional 187 stores via its international franchise partners spanning 36 countries across the Middle East, North Africa, Latin America, Eastern Europe and Southeast Asia.

In January 2019, L Brands sold the La Senza business to Regent, a Beverly Hills-based private equity firm controlled by investor Michael Reinstein. In 2020, suppliers sought to push La Senza into Chapter 7 bankruptcy due to the company failing to pay rent at several of its locations.

Products

La Senza's products focus on lingerie and nightwear but also include loungewear, daywear, and accessories. The concept is similar to that of Victoria's Secret, which is owned by La Senza’s previous parent company, L Brands corporation.

Production

La Senza manufactures some of its products near Kancheepuram in South India. La Senza operates out of malls in India as well.

Lola and Coco by La Senza was a leisurewear collection launched in 2008, promoted by British dance group Booty Luv. Another line launched in 2008 was inspired by The Pussycat Dolls and designed by the group's creator, Robin Antin. The collection uses fabrics imported from Italy and Spain.

La Senza previously owned and operated other labels, including La Senza Girl clothing stores for teenagers, as well as clothing for younger children, La Senza Express stores for bras and panties, and La Senza Spirit for activewear.