LAMR on Nasdaq

Lamar Advertising Company

Logo: Lamar Advertising Company, Public domain, via Wikimedia Commons5

American outdoor advertising company

Lamar Advertising Company is an American advertising company which operates billboards, logo signs, and transit displays in the United States and Canada and focused on outdoor advertising. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana.3 From Wikipedia, CC BY-SA 4.0

Price unavailable

Last updated Oct 19, 2026.

Overview

$2.3BRevenue, fiscal 20256
$587.2MNet income, fiscal 20256
1902Founded1

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  • TickerLAMR on Nasdaq1
  • Industryadvertising1
  • HeadquartersBaton Rouge1
  • Websitelamar.com
  • Legal formDelaware corporation1
  • Incorporated inDE7
  • Business addressC/O Lamar Advertising Company, 5321 Corporate Boulevard, Baton Rouge, La 708087
  • Filer categoryLarge accelerated filer7
  • LEI529900Y8WW4MKVPTB5434
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o CAPITOL SERVICES, INC., 1675 S STATE ST STE B, 19901 Dover, United States4
  • Registered withDivision of Corporations, Department of State, 55351364

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Lamar Advertising Company is an American advertising company which operates billboards, logo signs, and transit displays in the United States and Canada and focused on outdoor advertising. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 363,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

34.2%Operating margin6
25.9%Net margin6
2.7%Revenue growth, 20256
57.3%Return on equity6
3.09×Debt to equity6
$683.2MFree cash flow6

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

Reportable Segment, Aggregation before Other Operating brought in 89% of the revenue Lamar Advertising Company broke down this way in fiscal 2025.

  1. Reportable Segment, Aggregation before Other Operating$2.0B689%up 3% from 2024
  2. Other Operating$252.4M611%up 1% from 2024
Business segments by year
Business segments202320242025
Reportable Segment, Aggregation before Other Operating$1.9B$2.0B$2.0B
Other Operating$233.2M$250.9M$252.4M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue33¢$746.9M
  • Other costs40¢$910.9M
  • Income tax1¢$21.3M
  • Profit26¢$587.2M

Out of $2.3B in revenue.6

Where each dollar of operating cash went, fiscal 2025

  • Capital spending21¢$180.8M
  • Share buybacks18¢$157.9M
  • Kept or used elsewhere61¢$525.3M

Out of $864.0M of cash from operations.6

Financial statements

Revenue9101112136$2.3B in 2025+39% since 2018
0$1.0B$2.0B$3.0B2018: $1.6B$1.6B20182019: $1.8B$1.8B2019+8%2020: $1.6B$1.6B2020−11%2021: $1.8B$1.8B2021+14%2022: $2.0B$2.0B2022+14%2023: $2.1B$2.1B2023+4%2024: $2.2B$2.2B2024+5%2025: $2.3B$2.3B2025+3%
Operating income9101112136$774.1M in 2025+68% since 2018
0$200.0M$400.0M$600.0M$800.0M2018: $460.6M$460.6M20182019: $517.7M$517.7M2019+12%2020: $410.1M$410.1M2020−21%2021: $521.2M$521.2M2021+27%2022: $578.0M$578.0M2022+11%2023: $675.4M$675.4M2023+17%2024: $532.0M$532.0M2024−21%2025: $774.1M$774.1M2025+45%
Net income9101112136$587.2M in 2025+92% since 2018
0$200.0M$400.0M$600.0M2018: $305.2M$305.2M20182019: $372.1M$372.1M2019+22%2020: $243.4M$243.4M2020−35%2021: $388.1M$388.1M2021+59%2022: $438.6M$438.6M2022+13%2023: $495.8M$495.8M2023+13%2024: $361.9M$361.9M2024−27%2025: $587.2M$587.2M2025+62%

Every line of the income statement as filed: the last 3 fiscal years, latest first.6

Period ending2025-12-312024-12-312023-12-31
Net Revenues$2.3B$2.2B$2.1B
Direct advertising expenses (exclusive of depreciation and amortization)$746.9M$727.9M$696.8M
General and administrative expenses (exclusive of depreciation and amortization)$368.7M$361.1M$344.8M
Corporate expenses (exclusive of depreciation and amortization)$126.2M$129.1M$106.0M
Depreciation and amortization (note 11)$326.3M$463.0M$293.4M
Gain on disposition of assets and investments-$75.9M-$6.1M-$5.5M
Total operating expenses$1.5B$1.7B$1.4B
Operating income$774.1M$532.0M$675.4M
Loss on extinguishment of debt$2.0M$270.0K$115.0K
Interest income-$2.6M-$2.3M-$2.1M
Interest expense$160.4M$171.7M$174.5M
Equity in earnings of investee-$206.0K-$5.1M-$3.7M
Total other expense (income)$159.7M$164.6M$168.8M
Income before income tax expense$614.4M$367.5M$506.6M
Income tax expense (note 12)$21.3M$4.5M$9.8M
Net income$593.1M$362.9M$496.8M
Net income attributable to non-controlling interest$5.9M$1.1M$1.1M
Net income attributable to controlling interest$587.2M$361.9M$495.8M
Preferred stock dividends$365.0K$365.0K$365.0K
Net income applicable to common stock$586.8M$361.5M$495.4M
Basic earnings per share (in usd per share)$5.78$3.54$4.86
Diluted earnings per share (in usd per share)$5.77$3.52$4.85
Cash dividends declared per share of common stock (in usd per share)$6.45$5.65$5.00
Weighted average number of shares outstanding basic (in shares)101.6M shares102.3M shares101.9M shares
Weighted average common shares outstanding diluted (in shares)101.6M shares102.6M shares102.1M shares
Foreign currency translation adjustments$108.0K-$2.5M$231.0K
Comprehensive income$593.2M$360.4M$497.1M
Net income attributable to non-controlling interest$5.9M$1.1M$1.1M
Comprehensive income attributable to controlling interest$587.3M$359.3M$496.0M

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The story

Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company.

The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic hurricane season, with the Saenger Theatre later built on the site.

On August 2, 1996, following an initial public offering (IPO), Lamar Advertising Company began trading on the NASDAQ with the ticker symbol LAMR. Shortly after the IPO filing, Lamar would go on to acquire several outdoor advertising companies across the United States; in September of 1996, the company acquired over 1,175 displays in Corpus Christi and Laredo, Texas from Revere National Corporation for $9 million, as well as 334 displays in the Panama City, Florida market from Southworth Advertising for $1 million. Later that month, the company announced it acquired FKM Advertising for $40 million, adding a total of 1,209 displays across Ohio and Pennsylvania (659 in the Youngstown market, and 550 on major highways in Pennsylvania). In October, the company acquired Outdoor East for $60 million, adding more than 3,800 displays across the southeastern United States. These acquisitions marked Lamar's entry into new markets in North Carolina, Pennsylvania, South Carolina, and West Virginia. Both the FKM and Outdoor East acquisitions were completed by the end of the year.

In October 2004, Lamar swapped assets in South Carolina and Georgia to Fairway Outdoor Advertising, in exchange for the Palm Springs, CA; Fayetteville, NC; Rocky Mount, NC; and New Bern, NC assets. Later in November, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding outdoor displays in Idaho, Oregon, and Washington; as well as handling transit advertising contracts in a few areas.

In January 2016, Lamar purchased advertising rights in five major American markets from Clear Channel Outdoor for $458.5 million.

From Wikipedia’s article on Lamar Advertising Company, shared under CC BY-SA 4.0.8

Leadership

Who has led Lamar Advertising Company, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Kevin P. Reilly Jr.2007–2010
  2. Sean E. Reilly2011–now

Chair

  1. Kevin P. Reilly Jr.2020–now

President

  1. Kevin P. Reilly Jr.2007–2019

Chief financial officer

  1. Keith A. Istre2006–2019

Chief operating officer

  1. Sean E. Reilly2006–2010
197019801990200020102020
Board members and other officers (14)

Products and brands

  • billboard
  • digital billboard

Listed on Wikidata.1

Former names

  • LAMAR NEW HOLDING COJul 19, 1999 to Jul 19, 19997

Timeline

  1. Feb 23, 2011New chief executive Sean E. Reilly becomes CEO19
  2. Feb 21, 2007New chief executive Kevin P. Reilly Jr. becomes CEO20
  3. Aug 2, 1996Went public Listed on NASDAQ1
  4. 1902Founded Founded1

Filings

229 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 61 major events, 98 insider forms, 24 large holders, 26 other. The latest 20:

  1. Oct 6, 20268-K EDGAR
  2. Sep 16, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  3. Sep 14, 2026144 EDGAR
  4. Sep 1, 20268-K EDGAR
  5. Aug 6, 202610-Q EDGAR
  6. Aug 6, 20268-K EDGAR
  7. Jun 24, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  8. Jun 15, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  9. May 19, 20268-K EDGAR
  10. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  11. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  12. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  13. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  14. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  15. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  16. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  17. May 18, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  18. May 14, 20268-K EDGAR
  19. May 12, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
  20. May 11, 2026144 EDGAR

The 229 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

21 open-market trades by officers, directors and large owners since October 2021: 3 buys and 18 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 14, 2026REIFENHEISER THOMAS VDirectorSale8,099$149.03$1.2MForm 4
May 11, 2026Johnson Jay LeCoryelleCFO, Treasurer, EVPSale10,000$157.02$1.6MForm 4
Mar 23, 2026Reilly Ross LamarEVP, President, Outdoor DivSale5,969$128.65$767.9KForm 4
Mar 5, 2026Johnson Jay LeCoryelleCFO, Treasurer, EVPSale1,260$137.56$173.3KForm 4
Aug 22, 2025Johnson Jay LeCoryelleCFO, Treasurer, EVPSale22,000$124.28$2.7MForm 4
Feb 24, 2025Fletcher NancyDirectorBuy235$123.18$28.9KForm 4
May 10, 2024KOERNER JOHN E IIIDirectorSale17,000$120.05$2.0MForm 4
Mar 7, 2024Johnson Jay LeCoryelleCFO, Treasurer, EVPSale5,000$118.97$594.9KForm 4
Sep 5, 2023Johnson Jay LeCoryelleCFO, Treasurer, EVPSale5,000$89.50$447.5KForm 4
Sep 1, 2023Fletcher NancyDirectorBuy100$91.94$9.2KForm 4
Mar 20, 2023Johnson Jay LeCoryelleCFO, Treasurer, EVPSale6,000$95.63$573.8KForm 4
Feb 28, 2023Fletcher NancyDirectorBuy200$105.23$21.0KForm 4
Nov 28, 2022REIFENHEISER THOMAS VDirectorSale2,200$98.61$216.9KForm 4
Nov 25, 2022Reilly WendellDirectorSale4,000$100.00$400.0KForm 4
Nov 16, 2022REIFENHEISER THOMAS VDirectorSale4,425$95.50$422.6KForm 4
Nov 16, 2022REIFENHEISER THOMAS VDirectorSale6,428$95.50$613.9KForm 4
Nov 15, 2022KOERNER JOHN E IIIDirectorSale5,881$95.86$563.8KForm 4
Aug 15, 2022Johnson Jay LeCoryelleCFO, Treasurer, EVPSale4,000$106.35$425.4KForm 4
Jun 23, 2022REILLY ANNADirectorSale10,000$90.17$901.7KForm 4
Mar 2, 2022Johnson Jay LeCoryelleCFO, Treasurer, EVPSale1,424$108.84$155.0KForm 4

All 21 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.9,614,182$1.5B0.0%−368,095
Vanguard Portfolio Management LLC7,506,411$1.2B0.1%+21,344
Vanguard Capital Management LLC3,927,671$612.6M0.0%+29,579
Fmr LLC3,170,047$494.5M0.0%−633,106
Geode Capital Management, LLC2,807,453$438.0M0.0%+273,859
State Street Corp2,728,605$425.6M0.0%+49,632
Jupiter Topco LLC2,724,525$425.0M0.2%New
Victory Capital Management Inc2,342,304$365.4M0.2%−568,149
Boston Partners2,317,282$361.5M0.3%+80,643
Wellington Management Group Llp2,125,742$331.6M0.1%+27,100
Northern Trust Corp1,536,592$239.7M0.0%−21,497
Morgan Stanley1,435,353$223.9M0.0%+58,996
Aqr Capital Management LLC1,434,345$222.0M0.1%+189,242
Charles Schwab Investment Management Inc1,342,240$209.4M0.0%+50,738
Hamlin Capital Management, LLC1,340,213$209.0M4.7%−40,454
Dimensional Fund Advisors LP1,310,044$204.3M0.0%+2,951
Egerton Capital (UK) LLP1,090,619$170.1M1.6%+1,875
DAVENPORT & Co LLC1,012,248$158.0M0.8%−71,026
Daiwa Securities Group Inc.947,214$147.7M0.3%−219,725
Invesco Ltd.936,805$146.1M0.0%−140,059
Capital World Investors903,020$140.9M0.0%No change
Quantinno Capital Management LP873,591$136.3M0.2%+196,389
Bank of New York Mellon Corp865,605$135.0M0.0%−21,061
Norges Bank775,936$121.0M0.0%New
HighTower Advisors, LLC774,828$120.9M0.1%−45,190

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

7 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Aug 25, 2026Gilbert Ray Cisneros, Jr.Democratic, HouseSale$15,001 - $50,000+3.3%Report
Aug 24, 2026Gilbert Ray Cisneros, Jr.Democratic, HousePartial sale$15,001 - $50,000+4.1%Report
Aug 20, 2026Gilbert Ray Cisneros, Jr.Democratic, HousePartial sale$15,001 - $50,000+3.2%Report
Jul 16, 2026Gilbert Ray Cisneros, Jr.Democratic, HousePartial sale$1,001 - $15,000+11.6%Report
Sep 8, 2023Lois FrankelDemocratic, HouseSale$1,001 - $15,000+2.0%Report
Feb 17, 2023Lois FrankelDemocratic, HouseBuy$1,001 - $15,000−52.1%Report
Mar 23, 2020Zoe LofgrenDemocratic, HouseSale$1,001 - $15,000−111.8%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

Sources

The numbers on this page point here. Each one links to the record it came from.

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