Private company

Loyalty Partner

Loyalty Partner is a limited liability company registered in Germany, founded in 1998.¹ It is headquartered in Munich.¹ It employed 1,000 people.¹

Die Loyalty Partner GmbH mit Sitz in München ist eine Management-Holding, deren Tochtergesellschaft PAYBACK GmbH das Bonusprogramm PAYBACK betreibt. Eine weitere Tochtergesellschaft, die Loyalty Partner Solutions, wickelt die Kundenkarte BahnCard mit den Programmen bahn.bonus und bahn.bonus comfort sowie das Miles & More der Deutschen Lufthansa AG ab. Payback verwaltet die Kundendaten von Partnerfirmen, die letztere beispielsweise für Marketing-Zwecke oder zur Überprüfung der Wirksamkeit von Werbung nutzen können. Das Unternehmen bietet weitere Dienstleistungen im Bereich Kundenmanagement an.² From the German Wikipedia, CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1998Founded¹

HeadquartersMunich, Germany¹
Websitewww.payback.group/de/payback-group/ueber-loyalty-partner
Legal formGesellschaft mit beschränkter Haftung¹
LEI52990003BMHWGZBPM067³
StatusActive³
LEI statusIssued and current³
Registered addressTheresienhohe 12, 80339 Munchen, Germany³
Registered withLocal Court München, HRB 163383³

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Corporate structure

Loyalty Partner is part of a group headed by American Express. 145 entities, 36 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

American Express New York, New York, United States
- AMERICAN EXPRESS TRAVEL RELATED SERVICES CO INC New York, New York, United States
  - AMERICAN EXPRESS CREDIT CORP New York, New York, United States
    - AMERICAN EXPRESS CREDIT MEXICO, LLC Subsidiary · Wilmington, Delaware, United States
    - American Express Netherlands B.V. Subsidiary · Amsterdam, Netherlands
    - AMERICAN EXPRESS OVERSEAS CREDIT CORPORATION LIMITED Subsidiary · St. Helier, Jersey
      - 1 more
  - ACCERTIFY, INC. Subsidiary · Wilmington, Delaware, United States
    - ACCERTIFY (UK) LIMITED Subsidiary · London, United Kingdom
    - ACCERTIFY HOLDINGS LLC Subsidiary · Itasca, Illinois, United States
  - AE INNOVATION LABS HOLDINGS, LLC Subsidiary · New York, New York, United States
    - AMERICAN EXPRESS INNOVATION LABORATORIES LIMITED Subsidiary · Dublin, Ireland
  - American Express Bank (Mexico), S.A., Institucion de Banca Multiple Subsidiary · Mexico City, Mexico
  - AMERICAN EXPRESS COMPANY MEXICO SA DE CV Subsidiary · Mexico City, Mexico
  - American Express Hong Kong Limited Subsidiary · New York, New York, United States
  - AMERICAN EXPRESS INTERNATIONAL (NZ), INC. Subsidiary · New York, New York, United States
  - American Express Israel Ltd Subsidiary · Netanya, Israel
  - AMERICAN EXPRESS LIMITED Subsidiary · New York, New York, United States
    - AMERICAN EXPRESS INTERNATIONAL, INC. New York, New York, United States
      - 10 more
    - American Express European Holdings B.V. Subsidiary · Amsterdam, Netherlands
    - American Express Holdings G.K. (アメリカン・エキスプレス・ホールディングス合同会社) Subsidiary · 東京, Japan
    - American Express International, Inc. (Australia Branch) Branch · Wilmington, Delaware, United States
  - American Express National Bank Subsidiary · Sandy, Utah, United States
  - AMEX BANK OF CANADA Subsidiary · Toronto, Ontario, Canada
  - TRAVELLERS CHEQUE ASSOCIATES LIMITED Subsidiary · London, United Kingdom
- Express (Shanghai) Subsidiary · Hangzhou, People's Republic of China
- 56th Street AXP Campus LLC Subsidiary · Arizona, United States
- AAC Statutory Trust Subsidiary · Delaware, United States
- AE Exposure Management Limited Subsidiary · Jersey
- AE Innovation Labs Holdings, LLC Subsidiary · Delaware, United States
- AEOCC Funding Australia Limited Subsidiary · Jersey
- AEOCC Management Company Limited Subsidiary · Jersey
- American Express (India) Private Limited Subsidiary · India
- American Express (Malaysia) SDN. BHD. Subsidiary · Malaysia
- American Express (Thai) Company Limited Subsidiary · Thailand
- American Express Argentina S.A. Subsidiary · Argentina
- American Express Asia Network Consulting (Beijing) Limited Company Subsidiary · China
- American Express Australia Limited Subsidiary · Australia
- American Express Bank LLC Subsidiary · Moscow, Russia
- AMERICAN EXPRESS BANKING CORP. Subsidiary · New York, New York, United States
- American Express Brasil Assessoria Empresarial Ltda. Subsidiary · Brazil
- American Express Business Solutions (India) Private Limited Subsidiary · India
- American Express Canada Holdings B.V. Subsidiary · Netherlands
- American Express Carte-France Subsidiary · France
- American Express Company (Mexico) S.A. de C.V. Subsidiary · Mexico
- American Express Credit Corporation Subsidiary · Delaware, United States
- American Express Credit Mexico, LLC Subsidiary · Delaware, United States
- American Express de Espana, S.A. (Sociedad Unipersonal) Subsidiary · Spain
- AMERICAN EXPRESS EUROPE LLC Subsidiary · New York, New York, United States
- and 75 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Subsidiaries and ownership

Owners

American Express since 2011

Subsidiaries

Payback GmbH

Parent company (GLEIF)

AMERICAN EXPRESS INTERNATIONAL, INC.³

Ultimate parent

American Express³

From Wikidata.¹ Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Timeline

2011Acquired Acquired by American Express¹
Aug 10, 2006Parent Directly consolidated by AMERICAN EXPRESS INTERNATIONAL, INC.³
1998Founded Founded¹

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataLoyalty Partner on Wikidata
2
WikipediaLoyalty Partner on the German Wikipedia
3
GLEIFLoyalty Partner LEI record (52990003BMHWGZBPM067)