Lucky Brand Jeans

History

In the 1970s, 21-year-old Jamal H Nathan along with 17-year-old Barry Perlman opened a Florida jeans shop called Four Way Street. "During the evenings, we'd head out to the local Laundromat with our pockets full of coins and some bleach. A few hours later, we had a stack of great washed jeans -- one of a kind and 100% authentic!"

In 1978, Montesano moved to Los Angeles to enter the fashion industry there. With business partner Michael Caruso, he started Bongo and ran the brand for 15 years. After leaving Bongo, Montesano joined former business partner Perlman in 1990 to launch Lucky Brand.

The corporate headquarters moved from Vernon to the Arts District in Downtown Los Angeles in 2012. The jeans maker moved to a new downtown office located at 540 S. Santa Fe near the historic 4th and 6th Street Bridges.

In December 2013, Leonard Green & Partners acquired Lucky Brand Jeans for $225 million from Fifth & Pacific Companies. In 2019, Carlos Alberini had resigned as chairman and CEO. In July 2020, Lucky Brand filed for bankruptcy, and was acquired by Authentic Brands Group.

On 24 April 2024, Ted Baker Canada, the operator of Lucky Brand stores in Canada, filed for creditor protection in Canada and Chapter 15 bankruptcy in the U.S. The company blamed the operation suppliers of Authentic Brands Group for failing to pay. As a result, it was announced that all Lucky Brand stores in Canada would close.

Lucky Foundation

The Lucky Brand Foundation was first launched in 1996, which was initially established with a goal to help children. Since the launch the foundation has raised over $8 million through fund raising events. Such events have featured rock performers such as Jackson Browne, Joe Cocker, B.B. King, and Bonnie Raitt. Another way the Foundation has been consistently successful at accomplishing their set goal is through the annual Black Tie & Blue Jeans Gala, which has a record of raising approximately $6 million for numerous children's charities including: Smile Train, Camp Sundown, Island Dolphin Care, Shane's Inspiration and The Bridge School. With the celebration of the 40th anniversary of the Summer of Love and the Beatles' Sgt. Pepper's album, Lucky Foundation was able to raise more than $700,000.

Product

All of the products sold by Lucky as well as their stores' decorations reflected a bohemian style. Denim is the major selling point of the company, making up about 60% of business. All Lucky Brand Jeans have two four-leaf clovers with the phrase "LUCKY YOU" stitched onto the outside of the fly shield. This has become a trademark of their denim line, which is made up of a wide variety of fits and washing.

In 2005, the company expanded its line to include clothing for infants through age 10. In 2006, the company opened Lucky Brand Jeans Kid stores, which exclusively sell their children's clothing.

Prior to 2010, most Lucky products were manufactured in the USA. They are currently made in Indonesia, China, Peru, Chile, Vietnam, Mexico, Sri Lanka and Haiti. Lucky jeans manufactured in the United States are hand-made in Los Angeles, and the detailing is done by hand, except for the washing process.

In the summer of 2013, Lucky re-introduced Made in America (MIA) jeans. The denim is produced by Cone Denim in their White Oak Mill in Greensboro, North Carolina. The jeans are then hand-stitched in Los Angeles. Almost every style of women's and men's jeans has an MIA counterpart.