LVWR on NYSE

LiveWire

Logo: LiveWire's web site, Non-free logo, via Wikipedia5

American electric motorcycle manufacturer

LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021.3 From Wikipedia, CC BY-SA 4.0

Price unavailable

Last updated Oct 19, 2026.

Overview

2021Founded1

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  • TickerLVWR on NYSE1
  • IndustryMotorcycles, Bicycles & Parts1
  • HeadquartersMilwaukee1
  • Websitewww.livewire.com
  • Incorporated inDE6
  • Business address3700 W Juneau Avenue, Milwaukee, Wi 532086
  • Filer category, Emerging growth company6
  • Legal formCorporation4
  • LEI549300OVJSGKW1NTLF244
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o THE CORPORATION TRUST COMPANY, CORPORATION TRUST CENTER 1209 ORANGE ST, 19801 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 64555814

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Harley Davidson Livewire at Motorcycle Live 2014 01
Photo: big-ashb, CC BY 2.0, via Wikimedia Commons8

LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC). It was the first publicly traded electric motorcycle company in the United States.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

-294.0%Operating margin9
-292.6%Net margin9
-3.6%Revenue growth, 20259
-163.2%Return on equity9
1.61×Debt to equity9
-$57.4MFree cash flow9

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue24¢$30.1M
  • Research and development19¢$23.9M
  • Selling, general and admin57¢$71.1M
  • Income tax0¢$189.0K

Out of $25.7M in revenue.9 The company lost money this year.

Financial statements

Revenue1011129$25.7M in 2025−17% since 2020
0$20.0M$40.0M$60.0M2020: $30.9M$30.9M20202021: $35.8M$35.8M2021+16%2022: $46.8M$46.8M2022+31%2023: $38.0M$38.0M2023−19%2024: $26.6M$26.6M2024−30%2025: $25.7M$25.7M2025−4%
Operating income1011129-$75.5M in 2025−2% since 2020
-$150.0M-$100.0M-$50.0M02020: -$77.1M-$77.1M20202021: -$68.2M-$68.2M2021−12%2022: -$85.0M-$85.0M2022+25%2023: -$116.0M-$116.0M2023+37%2024: -$110.4M-$110.4M2024−5%2025: -$75.5M-$75.5M2025−32%
Net income1011129-$75.1M in 2025−3% since 2020
-$150.0M-$100.0M-$50.0M02020: -$77.6M-$77.6M20202021: -$68.3M-$68.3M2021−12%2022: -$78.9M-$78.9M2022+16%2023: -$109.5M-$109.5M2023+39%2024: -$93.9M-$93.9M2024−14%2025: -$75.1M-$75.1M2025−20%
Fiscal year2019202020212022202320242025
Revenue$30.9M10$35.8M11$46.8M12$38.0M9$26.6M9$25.7M9
Cost of revenue$55.8M10$38.4M11$43.9M12$43.8M9$39.4M9$30.1M9
Research and development$23.0M10$35.3M11$35.6M12$54.1M9$41.7M9$23.9M9
Selling, general and admin$52.1M10$65.6M11$87.9M12$110.2M9$97.6M9$71.1M9
Operating expenses$2.2M10$2.2M11$2.7M11$137.0M9$101.2M9
Operating income-$77.1M10-$68.2M11-$85.0M12-$116.0M9-$110.4M9-$75.5M9
Income before tax-$68.2M11-$79.0M12-$109.5M9-$93.9M9-$74.9M9
Income tax$357.0K10$138.0K11-$33.0K12$78.0K9$43.0K9$189.0K9
Net income-$77.6M10-$68.3M11-$78.9M12-$109.5M9-$93.9M9-$75.1M9
Earnings per share-$0.4810-$0.4211-$0.4612-$0.549-$0.469-$0.379
Earnings per share (diluted)-$0.4810-$0.4211-$0.4612-$0.549-$0.469-$0.379
Shares (weighted, basic)161.0M shares11172.0M shares12202.5M shares9203.2M shares9203.7M shares9
Shares (weighted, diluted)161.0M shares11172.0M shares12202.5M shares9203.2M shares9203.7M shares9

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The story

The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.

In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in Sonoma, California. In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW". The deal was reportedly financed by $400 million of ABIC's cash held in trust, $100 million from Harley-Davidson, and $100 million from Taiwanese scooter manufacturer Kymco, through a private investment in public equity (PIPE) sale.

In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter.

From Wikipedia’s article on LiveWire (company), shared under CC BY-SA 4.0.7

Leadership

Who has led LiveWire, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Jochen Zeitz2022
  2. Karim Donnez2023–now

President

  1. Ryan Morrissey2022–2024

Chief financial officer

  1. Tralisa Maraj2022–now
2025
Board members and other officers (23)

Products and brands

  • electric motorcycle

Listed on Wikidata.1

Products

LiveWire manufactures the LiveWire brand of motorcycles. Its first product is the LiveWire ONE electric motorcycle. Electric motorcycles are seen as easier and quieter to ride than gas-powered motorcycles, with no clutch or gearshift, or hot exhaust pipes.

The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.

The company's second model, the LiveWire Del Mar, was announced in February 2022, and was reportedly the first to use LiveWire's scalable, modular ARROW platform. It was intended to be lighter and less expensive than the LiveWire One, and debuted in the US market at $15,500 MSRP.

In November 2024, Livewire announced enhancing their existing partnership with Powersports company KYMCO to produce the Maxi-Scooter, utilizing the same ARROW powertrain as their current S2 product line. The LiveWire Maxi-Scooter is expected to debut in the first half of 2026.

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Operations

The company operates dual headquarters at Milwaukee, Wisconsin and Mountain View, California. Its motorcycles are manufactured in York, Pennsylvania at Harley Davidson's plant. The company reportedly plans to continue to work with Harley Davidson dealers, and is also reportedly planning dedicated LiveWire showrooms, starting in California.

As of January 2022, Harley Davidson Chairman and CEO Jochen Zeitz was continuing to lead LiveWire as a separate corporate entity and was the acting CEO, while Ryan Morrissey was the company's president.

From Wikipedia’s article on LiveWire (company), shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Parent company

From Wikidata.1

Former names

  • LW EV Holdings, Inc.Dec 13, 2021 to Jun 24, 20226

Timeline

  1. Jun 1, 2024Parent Directly consolidated by Harley-Davidson4
  2. Jun 12, 2023New chief executive Karim Donnez becomes CEO15
  3. Sep 26, 2022New chief executive Jochen Zeitz becomes CEO16
  4. 2021Founded Founded1

Filings

376 filings to the SEC since October 2021: 5 annual reports, 13 quarterly reports, 45 major events, 137 insider forms, 1 large holders, 175 other. The latest 20:

  1. Sep 15, 2026144/A EDGAR
  2. Sep 15, 20264/A EDGAR
  3. Sep 9, 20263 EDGAR
  4. Sep 8, 20264/A EDGAR
  5. Sep 3, 2026144 EDGAR
  6. Sep 3, 20268-K EDGAR
  7. Aug 21, 20263 EDGAR
  8. Aug 5, 202610-Q EDGAR
  9. Aug 4, 20264 EDGAR
  10. Aug 3, 20264 EDGAR
  11. Jul 31, 2026144 EDGAR
  12. Jul 31, 2026144 EDGAR
  13. Jul 31, 20264 EDGAR
  14. Jul 31, 20264 EDGAR
  15. Jul 30, 2026144 EDGAR
  16. Jul 29, 2026144 EDGAR
  17. Jul 29, 20268-K EDGAR
  18. Jul 28, 2026144 EDGAR
  19. Jul 23, 20268-K EDGAR
  20. Jun 16, 20264 EDGAR

The 376 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

39 open-market trades by officers, directors and large owners since October 2021: 0 buys and 39 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 3, 2026Nienhuis JeremiahHead of Strat. & Product Ops.Sale10,732$1.15$12.3KForm 4
Sep 3, 2026Nienhuis JeremiahHead of Strat. & Product Ops.Sale10,732$2.38$25.5KForm 4
Jul 31, 2026Cornog William LDirectorSale216$2.25$486Form 4
Jul 31, 2026Gruner KjellDirectorSale94,091$2.11$198.5KForm 4
Jul 30, 2026Gruner KjellDirectorSale7,071$1.98$14.0KForm 4
Jul 29, 2026Nienhuis JeremiahHead of Strat. & Product Ops.Sale10,732$2.38$25.5KForm 4
Jul 29, 2026Donnez KarimChief Executive OfficerSale230,557$2.33$537.2KForm 4
Dec 5, 2025Bekefy JonHead of Global Sales & Mktg.Sale4,199$4.02$16.9KForm 4
Jun 16, 2025Donnez KarimChief Executive OfficerSale54,661$5.50$300.6KForm 4
Jun 12, 2025Garcia John LDirectorSale56,559$6.47$365.9KForm 4
Jun 12, 2025Garcia John LDirectorSale56,559$6.47$365.9KForm 4
Jun 12, 2025Gruner KjellDirectorSale18,969$6.49$123.1KForm 4
Jun 11, 2025Garcia John LDirectorSale49,998$7.49$374.5KForm 4
Jun 11, 2025Garcia John LDirectorSale49,998$7.49$374.5KForm 4
Jun 11, 2025Maraj TralisaChief Financial OfficerSale25,000$8.60$215.0KForm 4
Jun 11, 2025Donnez KarimChief Executive OfficerSale35,699$7.50$267.7KForm 4
Jun 10, 2025Bekefy JonHead of Global Sales & Mktg.Sale8,088$8.14$65.8KForm 4
Jun 10, 2025Ragland RyanHead of Product Dev. & DesignSale6,891$7.11$49.0KForm 4
Jun 10, 2025Cornog William LDirectorSale40,000$7.62$304.8KForm 4
Dec 12, 2024Donnez KarimChief Executive OfficerSale54,952$5.52$303.3KForm 4

All 39 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Sources

The numbers on this page point here. Each one links to the record it came from.

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