LVWR on NYSE

LiveWire

Logo: LiveWire's web site, Non-free logo, via Wikipedia4

American electric motorcycle manufacturer

LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021.3 From Wikipedia, CC BY-SA 4.0

Price unavailable

Last updated Oct 16, 2026.

Overview

2021Founded1

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  • TickerLVWR on NYSE1
  • IndustryMotorcycles, Bicycles & Parts1
  • HeadquartersMilwaukee1
  • Websitewww.livewire.com
Harley Davidson Livewire at Motorcycle Live 2014 01
Photo: big-ashb, CC BY 2.0, via Wikimedia Commons6

LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC). It was the first publicly traded electric motorcycle company in the United States.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

-294.0%Operating margin7
-292.6%Net margin7
-3.6%Revenue growth, 20257
-163.2%Return on equity7
1.61×Debt to equity7
-$57.4MFree cash flow7

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

Stacyc brought in 62% of the revenue LiveWire broke down this way in fiscal 2025.

  1. Stacyc$19.6M762%up 7% from 2024
  2. Electric Motorcycle$6.1M719%down 28% from 2024
  3. Electronic Motor Cycle$6.1M719%down 28% from 2024
Business segments by year
Business segments202320242025
Stacyc$26.5M$18.3M$19.6M
Electric Motorcycle$11.5M$8.4M$6.1M
Electronic Motor Cycle$11.5M$8.4M$6.1M

Regions

United States brought in 74% of the revenue LiveWire broke down this way in fiscal 2025.

  1. United States$19.1M774%down 11% from 2024
  2. Rest of the world$6.2M724%up 48% from 2024
  3. AT$457.0K72%down 57% from 2024
Regions by year
Regions202320242025
United States$30.5M$21.4M$19.1M
Rest of the world$3.0M$4.2M$6.2M
AT$4.6M$1.1M$457.0K

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue24¢$30.1M
  • Research and development19¢$23.9M
  • Selling, general and admin57¢$71.1M
  • Income tax0¢$189.0K

Out of $25.7M in revenue.7 The company lost money this year.

Financial statements

Revenue89107$25.7M in 2025−17% since 2020
0$20.0M$40.0M$60.0M2020: $30.9M$30.9M20202021: $35.8M$35.8M2021+16%2022: $46.8M$46.8M2022+31%2023: $38.0M$38.0M2023−19%2024: $26.6M$26.6M2024−30%2025: $25.7M$25.7M2025−4%
Operating income811107-$75.5M in 2025−2% since 2020
-$150.0M-$100.0M-$50.0M02020: -$77.1M-$77.1M20202021: -$7.7M-$7.7M2021−90%2022: -$85.0M-$85.0M2022+1004%2023: -$116.0M-$116.0M2023+37%2024: -$110.4M-$110.4M2024−5%2025: -$75.5M-$75.5M2025−32%
Net income811107-$75.1M in 2025−3% since 2020
-$150.0M-$100.0M-$50.0M0$50.0M2020: -$77.6M-$77.6M20202021: $4.8M$4.8M20212022: -$78.9M-$78.9M20222023: -$109.5M-$109.5M2023+39%2024: -$93.9M-$93.9M2024−14%2025: -$75.1M-$75.1M2025−20%

Every line of the income statement in the latest annual report, as filed.7

Period ending2025-12-312024-12-312023-12-31
Revenue, net$25.7M$26.6M$38.0M
Cost of goods sold (including related party amounts of $10,926, $19,533, and $23,433 in 2025, 2024, and 2023, respectively, as described in Note 15)$30.1M$39.4M$43.8M
Selling, administrative and engineering expense (including related party amounts of $5,234, $10,164, and $14,993 in 2025, 2024, and 2023, respectively, as described in Note 15)$71.1M$97.6M$110.2M
Total operating costs and expenses$101.2M$137.0M$154.0M
Operating (loss) income-$75.5M-$110.4M-$116.0M
Interest expense, related party$255.0K$0$0
Interest income$1.2M$5.7M$10.5M
Change in fair value of warrant liabilities-$352.0K$10.8M-$4.0M
Loss before income taxes-$74.9M-$93.9M-$109.5M
Income tax provision$189.0K$43.0K$78.0K
Net loss-$75.1M-$93.9M-$109.5M
Foreign currency translation adjustments-$29.0K-$5.0K$17.0K
Comprehensive loss-$75.1M-$93.9M-$109.5M
Net loss per share, basic (in dollars per share)-$0.37-$0.46-$0.54
Net loss per share, diluted (in dollars per share)-$0.37-$0.46-$0.54

Compare LiveWire with another company

The story

The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.

In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in Sonoma, California. In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW". The deal was reportedly financed by $400 million of ABIC's cash held in trust, $100 million from Harley-Davidson, and $100 million from Taiwanese scooter manufacturer Kymco, through a private investment in public equity (PIPE) sale.

In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter.

From Wikipedia’s article on LiveWire (company), shared under CC BY-SA 4.0.5

Products and brands

  • electric motorcycle

Listed on Wikidata.1

Products

LiveWire manufactures the LiveWire brand of motorcycles. Its first product is the LiveWire ONE electric motorcycle. Electric motorcycles are seen as easier and quieter to ride than gas-powered motorcycles, with no clutch or gearshift, or hot exhaust pipes.

The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.

The company's second model, the LiveWire Del Mar, was announced in February 2022, and was reportedly the first to use LiveWire's scalable, modular ARROW platform. It was intended to be lighter and less expensive than the LiveWire One, and debuted in the US market at $15,500 MSRP.

In November 2024, Livewire announced enhancing their existing partnership with Powersports company KYMCO to produce the Maxi-Scooter, utilizing the same ARROW powertrain as their current S2 product line. The LiveWire Maxi-Scooter is expected to debut in the first half of 2026.

Read the full text

Operations

The company operates dual headquarters at Milwaukee, Wisconsin and Mountain View, California. Its motorcycles are manufactured in York, Pennsylvania at Harley Davidson's plant. The company reportedly plans to continue to work with Harley Davidson dealers, and is also reportedly planning dedicated LiveWire showrooms, starting in California.

As of January 2022, Harley Davidson Chairman and CEO Jochen Zeitz was continuing to lead LiveWire as a separate corporate entity and was the acting CEO, while Ryan Morrissey was the company's president.

From Wikipedia’s article on LiveWire (company), shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2021Founded Founded1

Recent filings

  1. Sep 27, 20224 FORM 4 SUBMISSION
  2. Sep 27, 20224 FORM 4 SUBMISSION
  3. Sep 27, 20224 FORM 4 SUBMISSION
  4. Sep 27, 20224 FORM 4 SUBMISSION
  5. Sep 16, 20228-K
  6. Aug 9, 202210-Q
  7. May 12, 202210-Q
  8. Mar 25, 202210-K
  9. Dec 22, 20218-K/A
  10. Dec 22, 20218-K/A
  11. Dec 15, 20218-K
  12. Dec 13, 20218-K
  13. Dec 9, 202110-K/A
  14. Dec 9, 202110-Q/A
  15. Dec 6, 20218-K

Every filing from the last three years, summarized. The full record is on SEC EDGAR.2