Private company

Martini & Rossi

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti).1

Last updated Oct 18, 2026.

Overview

1863Founded1
  • IndustryRetail sale of beverages in specialised stores, distilling, rectifying and blending of spirits1
  • HeadquartersTurin1
  • Founded inTorino1
  • Websitewww.martini.com

See how the biggest companies compare on our leaderboards

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.2

How it started

History

The company started in the mid-19th century as a vermouth bottling plant in Pessione – the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola. In 1863, they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.

1892 – The business is taken over by Rossi's four sons.

1929 – The Martini Ball & Bar logo is registered for the first time.

1930 – Rossi's grandsons take over control of the company.

1977 – The company is restructured with the creation of the General Beverage Corporation.

From Wikipedia’s article on Martini & Rossi, shared under CC BY-SA 4.0.2

Leadership

Who has led Martini & Rossi, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1863Founded Founded in Torino1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2