Private company

Maverick Television

Logo: Website, Non-free logo, via Wikipedia3

Defunct television and media production company

Maverick Television was a British and later American television and media production company that was a subsidiary of Banijay UK, the company was primarily known for factual and reality programming. Notable Maverick programmes include the health brand Embarrassing Bodies, the make-over shows 10 Years Younger and How to Look Good Naked, and the documentary series Stephen Fry: Out There and Growing Up Down's.2 It is part of All3Media.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1994Founded1

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Maverick Television was a British and later American television and media production company that was a subsidiary of Banijay UK, the company was primarily known for factual and reality programming.2

Corporate structure

Maverick Television is part of a group headed by All3Media. 7 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Products and brands

Operation Ouch!

Operation Ouch! is a factual entertainment show for kids about the human body. It is presented by identical twins Dr. Chris and Dr. Xand Van Tulleken and broadcast on CBBC.

TV titles

Ai Trúng Số Độc Đắc? - HanoiTV1

Multiplatform

Headed by Dan Jones, Maverick's multiplatform products and innovations have won 4 BAFTAs, an Emmy, 5 Royal Television Society Awards, 2 Broadcast Digital Awards, 2 British Interactive Media Association awards, and a World Media Award. Multiplatform refers to the distribution of content across a range of media outlets and also to the development of the content for each of those outlets.

Maverick's involvement with the project A Field in England is a good example. The film was distributed in cinemas, on TV, online and on DVD, all on the same day in July 2013; the film was developed alongside an online "Digital Masterclass" which included extra videos, unedited rushes, available production documents, a crew who's-who list, a step-by-step guide to the advertising poster's development, commentaries from the creative team, a glossary of terms and a historical A-Z of the film's setting. As a result of these additional online developments, the film was able to be used both as entertainment content and as a very thorough educational resource for film-makers in training.

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Apps

Maverick Television has launched a number of apps for download and use on tablets and smart phones. In conjunction with the TV series Embarrassing Bodies, Maverick has launched a suite of health apps: My HealthChecker, My MoleChecker, My SelfChecker, My RiskChecker and My MindChecker. In various way, the apps allow users to test their health, better positioning them to know whether they need to change lifestyle, visit a doctor or relax about what they perceive as symptoms. The data, collected anonymously, is also used to better inform researchers about public health trends. In addition to these medical tester apps, Maverick released a game app in 2014 in association with the same TV series called Angry Boils.

Maverick developed Reverse The Odds, a free puzzle game, with Chunk Digital for Channel 4. the game is a partnership with Cancer Research UK and Zooniverse. The smartphone game aids in the work of Cancer Research UK by analysing real cancer slides as they progress through the game story. The more people play the game, and the longer they play for, the more Cancer Research UK's scientists are helped. In April 2015 the game won the 'Digital Program: Children & Young People’ category in the 2015 International Digital Emmys at MIPTV's Opening night festivities in Cannes. The game was nominated in the Digital Creativity category of the 2015 Television Craft BAFTAs as well as being on the official Shortlist for the 2015 Cannes Lions and winning Best Game and Best Content Partnership at the Broadcast Digital Awards 2015. Since it launched in October 2014 over 3 million slides have been analysed by players across the globe. The game was highlighted as an example of best practice by Baroness Martha Lane-Fox as part of the 2015 Dimbleby Lecture on BBC One.

Social media

Maverick has also developed TV content best suited to the uptake of social media.

Was It Something I Said?, a comedy panel game, was the first TV programme derived solely from a Channel 4 online commission. The content for the questions was based around quotations provided to the show by the users of the website Quotables while the game could also be played via Twitter where the questions for the panel were also uploaded for Twitter users to answer without leaving their social media stream. Users of the Quotables website could contribute to the content of the panel show while users of Twitter received a scorecard which in turn led to online extras, such as extra videos from host David Mitchell. Finally, funny moments from the show were released in GIF form through Tumblr for re-blogging.

Mahagonny was a project for Sky Arts designed to run alongside the opera run of Rise and Fall of the City of Mahagonny at the Olympia Theatre, Dublin. Maverick created a parallel-running storyline with two new characters which unfolded across a range of social media websites and fictional webpages.

Embarrassing Bodies Online

"Embarrassing Bodies Online" is a BAFTA-winning interactive website which offers a host of health information through networked video, games, applications as well as through easy-to-understand guides. The website has generated over 250 million page views from 25 million users; its videos have received 10 million views on the website (and a further 100 million views through YouTube).

YouTube channels

Maverick has developed a number of YouTube channels:

The You Generation

The You Generation is a global online talent hunt, fronted by Simon Cowell and featuring a number of YouTube stars and celebrities.

Daily Mix

On Daily Mix, YouTube stars host videos offering a range of formats from beauty and make up to challenges and giveaways.

Body Talk

Body Talk is channel skewed towards young women and includes dating, sex advice, healthy eating recipes, celebrity chat, fitness, health advice, parenting, food for kids, yoga and pilates.

From Wikipedia’s article on Maverick Television, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1994Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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