Private company

Maxi

Logo: maxi.rs3

Serbian supermarket chain owned by Ahold Delhaize

Delhaize Serbia (full legal name: Delhaize Serbia d.o.o. Beograd) is a Serbian retail company owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia.2 It employed about 11,700 people in 2016.1 Its revenue was €847 million in 2018.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2000Founded1
Kafana Stara Srbija u Nišu.IMG 1696
Photo: Intermedichbo, CC BY-SA 4.0, via Wikimedia Commons5

Delhaize Serbia (full legal name: Delhaize Serbia d.o.o. Beograd) is a Serbian retail company owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia. As of 2016, it has 20.60% market share in Serbia.2

Corporate structure

Maxi sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Maxi Belgrade
    • Maxi Go Subsidiary · Serbia

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

In Serbia, Maxi became the biggest retail company by acquiring companies C-market and Pekabeta. In March 2011, Delhaize Group (now Ahold Delhaize) bought the Maxi supermarket chain from Serbian Delta Holding for a sum of 932.5 million euros.

Since 2013, Maxi and Tempo are no longer operating in Montenegro.

Since 2014, Maxi and Tempo are no longer operating in Bosnia and Herzegovina. The company "Tropic Group" from Banja Luka bought the ownership of 39 retail supermarkets (Tempo, Maxi) from "Delhaize BiH".

Allegations of price fixing

On October 10, the Commission for Protection of Competition launched an investigation against Delhaize Serbia, Mercator S, Univerexport, and DIS for violating competition in the market by entering into a restrictive agreement, specifically by agreeing on identical prices for certain products.

The Commission monitored price movements for 35 selected products from late April 2024 to September 19, 2024 in these four retail chains. The prices were found to be virtually identical or very similar across different retailers, including during promotional periods.

Belgrade Higher Public Prosecutor’s Office formed a case on 15 October 2024 after receiving Commission’s report and issued requests to the Market Inspection Sector of the Ministry of Internal and Foreign Trade for data spanning 2016-2024 regarding pricing, supply chains, and anti-competitive behaviour.

Governor of the National Bank of Serbia Jorgovanka Tabaković stated that the company Delhaize had allegedly simulated a liquidation procedure in order to transfer €130 million in profit out of Serbia without paying taxes.

From Wikipedia’s article on Delhaize Serbia, shared under CC BY-SA 4.0.4

Products and brands

  • supermarket

Listed on Wikidata.1

Serbia

Maxi is expanding quickly across Serbia, and plans to have a chain in the entire Balkan region. Some current locations are in the following cities:

From Wikipedia’s article on Delhaize Serbia, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Owners

Subsidiaries

  • Maxi Go

From Wikidata.1

Employees over time

  • 201611,6691

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

  • 2018847.0M EUR1

Net income

  • 201822.6M EUR1

Timeline

  1. 2000Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteMaxi logo
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