Private company

Mega Brands America

American toy manufacturer

LaRose Industries, LLC is an American toy, arts & crafts, and stationery company based in Randolph, New Jersey. It sells products primarily under the brands Cra-Z-Art, RoseArt, and USA Gold. The modern company was founded in 2008 by Lawrence Rosen, whose grandfather Isidor had founded the original RoseArt company in 1923.2 It is part of Mattel.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1923Founded1
  • Industryadvertising1
  • HeadquartersIrvine1

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LaRose Industries, LLC is an American toy, arts & crafts, and stationery company based in Randolph, New Jersey. It sells products primarily under the brands Cra-Z-Art, RoseArt, and USA Gold.2

Corporate structure

Mega Brands America is part of a group headed by Mattel. 32 entities, 9 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Mattel El Segundo, California, United States
    • Mega Brands America Irvine
    • American Girl Subsidiary
    • Hot Animation Subsidiary · Broadheath
    • M Network Subsidiary
    • Mattel Films Subsidiary · El Segundo
    • Mattel Television Subsidiary · United States
      • PINGU B V NL Subsidiary
    • Mattel163 Subsidiary · El Segundo
    • Mega Brands Subsidiary · Montreal, Quebec, Canada
    • Radica Games Subsidiary
    • Sonokong Subsidiary · Gyeonggi Province
    • Tyco Toys Subsidiary · Woodbury Heights
    • American Girl Brands, LLC Subsidiary · Delaware, United States
    • Fisher-Price, Inc. Subsidiary · Delaware, United States
    • HiT Entertainment, LLC Subsidiary · Delaware, United States
    • Mattel - Arts Music Subsidiary
    • Mattel Asia Pacific Sourcing Limited Subsidiary · Hong Kong
    • Mattel Direct Import, Inc. Subsidiary · Delaware, United States
    • MATTEL EUROPA B.V. Subsidiary · Amstelveen, Netherlands
    • Mattel Europe Holdings B.V. Subsidiary · Netherlands
    • Mattel Europe Marketing B.V. Subsidiary · Netherlands
    • MATTEL INTERNATIONAL FINANCE B.V. Subsidiary · Amstelveen, Netherlands
    • Mattel International Holdings B.V. Subsidiary · Netherlands
    • Mattel International Licensing, LLC Subsidiary · Delaware, United States
    • Mattel Marketing Holdings Pte. Ltd. Subsidiary · Singapore
    • Mattel Overseas Operations Ltd. Subsidiary · Bermuda
    • and 9 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The original company was established when Isidor Rosen founded the Rosebud Art Company in New York City in 1923. During the 1970s, the company renamed itself RoseArt. In 2005, Isidor's son, Sydney, and his two sons sold RoseArt to Mega Brands.

In September 2006, the Rosens, as former owners of Rose Art Industries, filed suit against Mega Brands, alleging insider trading by company executives in 2005 and 2006. Mega Brands counter sued and in November 2009 the parties settled. The Rosens agreed to pay back $17.2 million and forgo claims of an additional $54.8 million.

Early in 2021, LaRose Industries, announced it purchased the RoseArt brand from Mattel. The purchase reunites the RoseArt brand with the Rosen family.

From Wikipedia’s article on LaRose Industries, shared under CC BY-SA 4.0.3

Products and brands

  • toy

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1923Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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