Private company

Mexx

Mexx is a fashion brand of HVEG Fashion Group that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women).1

Last updated Oct 18, 2026.

Overview

1986Founded1
  • Industryclothing industry1
  • HeadquartersDrunen1
  • Founded inNetherlands1
  • Websitewww.mexx.com

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Mexx is a fashion brand of HVEG Fashion Group that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and adds two kisses to it: Mexx. M (oustache) + E (manuelle) + XX (two kisses) = MEXX. The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular.2

Leadership

Who has led Mexx, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1986Founded Founded in Netherlands1

Sources

The numbers on this page point here. Each one links to the record it came from.

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  2. 2