The story
Founded by William Heinecke in 1980, in Bangkok.1
Minor Food Group was founded by Bill Heinecke 1980. The company was originally intended to bring Western dining styles to Thailand where there were few fast-food competitors. Pizza Hut was its first product. The company also brought the San Francisco ice-cream franchise Swensen’s to Thailand. It was the first company to provide home and office delivery, beginning with pizza delivery. Minor Cheese Limited (MCL) and Minor Dairy Limited (MDL) were subsequently developed, along with Sizzler, self-service dining restaurants.
The company introduced Dairy Queen soft serve ice-cream brand to Thailand in 1996, and, in 2000, it also introduced Burger King. In Thailand, the franchises offer Thai Spiced Chicken with Sticky Rice and other seasonal menu. After the contract with Pizza Hut expired, Minor Food established its own pizza brand, The Pizza Company, in 2001. The Pizza Company has franchises in Kuwait, United Arab Emirates. Saudi Arabia, China, Philippines and Cambodia.
In 2005, it established intercompany brand as BreadTalk to run a bakery business in Thailand with the Breadtalk Group, the Singaporean listed company.
Two years later, Minor Food developed a web ordering platform for food delivery. 1112Delivery began by serving the Bangkok metropolitan area, and then began expanding. A call center project was implemented to be the main hotline for other brands under Minor Food Group in early 2019.
By 2019, Minor Food Group owned and operated 2,254 restaurant outlets.
From Wikipedia’s article on Minor Food Group, shared under CC BY-SA 4.0.4