Mobil

The Mobil brand has a significant market presence in the following metropolitan areas:

Mobil stores have made an increased presence in Arizona. Growing in size in the Phoenix area from fewer than 5 stations to over 20 in the mid-2010s, but in recent years the number of stations dwindled down back to 5. Mobil previously had a greater presence in the Phoenix area up until April 2009, when ExxonMobil sold 43 area stores to Alimentation Couche-Tard, parent company of Circle K, as part of a sale of the larger On the Run franchise. The stores were rebranded to Circle K, ending Mobil's presence in the Phoenix area until the mid-2010s. At the time, the closest Mobil locations were in Tonopah and Wickenburg, Arizona, both of which were unaffected by the sale as both locations were not On the Run franchises.

Also in the 2010s, Mobil stores have made an increased presence in Colorado, particularly in the Denver area, and in areas of northwest Oregon, southwest Washington, and northern California.

Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey (both Exxon and Mobil brands are used from 2014), Pennsylvania, Texas (Mobil has a sizeable number of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Esso is ExxonMobil's primary gasoline brand worldwide. Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately. In Esso stations in Hong Kong and Singapore, the Mobil brand is used on fuel tanks, along with Esso.

Mobil 1

Mobil 1, the successor to the Mobiloil brand, is a brand name of Exxon/ESSO Mobil. It was introduced in 1974 as a Multi-grade 5W20 viscosity synthetic motor oil. The brand now includes multi-grade motor oils, oil filters, synthetic grease, transmission fluids, and gear lubricants. The Esso and Exxon motor oil brands have largely been discontinued.

Mobil Delvac

Mobil Delvac (from 'Diesel Engine Lubricant Vacuum') is a range of heavy-duty lubricants designed for commercial vehicles. The range includes engine oils, transmission fluids, drivetrain lubricants and various greases.

Mobil Industrial

Mobil Industrial is a sub-brand of ExxonMobil for marketing oils and greases used in industrial applications. The main product lines are Mobil SHC synthetic oils and Mobil Grease greases.

On the Run Convenience Stores

Mobil expanded the sale of convenience store items first pioneered at its discount gasoline stations under the Mobil Mart brand. Mobil continued to refine and enhance its convenience store offerings with the On the Run, which proved to be much more popular. In 2009, 450 On-the-Run brand stores in the United States was sold to Alimentation Couche-Tard, operator of the Circle K convenience store chain. Some other On the Run locations in the United States were sold to 7-Eleven in 2011, which were rebranded as 7-Eleven stores. The franchise locations in Canada were sold to Parkland Corporation in 2016. ExxonMobil continues to own the On the Run stores outside of the US and Canada.

Former brands

Discount gasoline stations

Mobil rebranded numerous stations to the Hi-Val, Reelo and Sello discount gasoline brands after major price increases following the 1970s oil crisis made a significant number of consumers extremely price conscious. The stations were converted Mobil stations selling convenience store items in the station lobby, while the service bays were rented to customers for do-it-yourself auto repairs. These brands were discontinued in the 1980s, after the gasoline market had recovered.

Mobil Travel Guide

The Mobil Guide was an annual book of hotel and restaurant recommendations based on a system developed by Mobil in 1958. It rated businesses from one to five stars according to their assessed quality. In October 2009, ExxonMobil licensed the brand to Forbes magazine, which retitled the guide's various designations, e.g., Forbes Travel Guide, Forbes Five Stars, and so on. Forbes launched revised versions of various guides in late 2009.

Mobil Technology Company

The Mobil name was used by many different and compartmentalized companies, which all preferred to do business with each other. Examples are: "Mobil Exploration and Producing Technical Center" (MEPTEC), "Mobil Research and Development Corporation" (MRDC), "Mobil Technology Company" (MTC). The advanced technology research and development tended to occur in the MTC, for example Mobil's Floating LNG Plant was developed by MTC prior to May 1998, and MAK Moderate Pressure Hydrocracking (MHPC) was introduced by MTC prior to July 1997.