Private company

Motivate

American bikeshare operator

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies.2 From Wikipedia, CC BY-SA 4.0

Last updated Oct 19, 2026.

Overview

See how the biggest companies compare on our leaderboards

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.2

How it started

History

Alta Bicycle Share was formed in 2010.

Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014.

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.

Following the acquisition, Alta rebranded to Motivate on January 14, 2015.

Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017. In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.

From Wikipedia’s article on Motivate, shared under CC BY-SA 4.0.2

Subsidiaries and ownership

Parent company

From Wikidata.1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2