MSTR on Nasdaq

Strategy

Logo: MicroStrategy, Public domain, via Wikimedia Commons4

American technology company

Strategy Inc., stylized as Strategy₿ and formerly known as MicroStrategy, is an American company that provides business intelligence (BI) and mobile software. Founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 16, 2026.

Overview

$477.2MRevenue, fiscal 20255
-$3.8BNet income, fiscal 20255
1989Founded1

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  • TickerMSTR on Nasdaq1
  • Industryanalytics, business intelligence, data visualization, software development, software industry1
  • HeadquartersTysons1
  • Websitewww.microstrategy.com
  • Legal formDelaware corporation1
  • Incorporated inDE6
  • Business address1850 Towers Crescent Plaza, Tysons Corner, Va 221826
  • Filer categoryLarge accelerated filer6

Strategy Inc., stylized as Strategy₿ and formerly known as MicroStrategy, is an American company that provides business intelligence (BI) and mobile software. Founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. It is a public company headquartered in Tysons Corner, Virginia, in the Washington metropolitan area. Its primary business analytics competitors include SAP SE Business Objects, IBM Cognos, and Oracle Corporation's BI Platform. Saylor is the executive chairman and, from 1989 to 2022, was the CEO.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

68.7%Gross margin5
-1140.8%Operating margin5
-806.3%Net margin5
3.0%Revenue growth, 20255
-8.7%Return on equity5
0.18×Debt to equity5
-$75.5MFree cash flow5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Product Support brought in 49% of the revenue Strategy broke down this way in fiscal 2025.

  1. Product Support$204.2M549%down 16% from 2024
  2. Subscription and Circulation$175.7M542%up 65% from 2024
  3. License$39.7M59%down 18% from 2024
Products and services by year
Products and services202320242025
Product Support$263.9M$243.8M$204.2M
Subscription and Circulation$81.2M$106.8M$175.7M
License$75.4M$48.6M$39.7M

Regions

United States brought in 57% of the revenue Strategy broke down this way in fiscal 2025.

  1. United States$272.2M557%up 5% from 2024
  2. EMEA$162.7M534%up 4% from 2024
  3. Other regions$42.4M59%down 12% from 2024
Regions by year
Regions202320242025
United States$284.2M$259.6M$272.2M
EMEA$155.9M$155.9M$162.7M
Other regions$56.2M$48.0M$42.4M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue8¢$149.4M
  • Research and development5¢$93.9M
  • Income tax87¢$1.7B

Out of $477.2M in revenue.5 The company lost money this year.

Financial statements

Revenue891011125$477.2M in 2025−4% since 2018
0$200.0M$400.0M$600.0M2018: $497.6M$497.6M20182019: $486.3M$486.3M2019−2%2020: $480.7M$480.7M2020−1%2021: $510.8M$510.8M2021+6%2022: $499.3M$499.3M2022−2%2023: $496.3M$496.3M2023−1%2024: $463.5M$463.5M2024−7%2025: $477.2M$477.2M2025+3%
Gross profit891011125$327.8M in 2025−18% since 2018
0$200.0M$400.0M$600.0M2018: $398.1M$398.1M20182019: $386.4M$386.4M2019−3%2020: $389.7M$389.7M2020+1%2021: $418.9M$418.9M2021+7%2022: $396.3M$396.3M2022−5%2023: $386.3M$386.3M2023−3%2024: $334.0M$334.0M2024−14%2025: $327.8M$327.8M2025−2%
Operating income891011125-$5.4B in 2025
-$6.0B-$4.0B-$2.0B0$2.0B2018: $4.0M$4.0M20182019: -$1.0M-$1.0M20192020: -$13.6M-$13.6M2020+1260%2021: -$784.5M-$784.5M2021+5658%2022: -$1.3B-$1.3B2022+63%2023: -$115.0M-$115.0M2023−91%2024: -$1.9B-$1.9B2024+1511%2025: -$5.4B-$5.4B2025+194%
Net income891011125-$3.8B in 2025
-$4.0B-$2.0B0$2.0B2018: $22.5M$22.5M20182019: $34.4M$34.4M2019+53%2020: -$7.5M-$7.5M20202021: -$535.5M-$535.5M2021+7017%2022: -$1.5B-$1.5B2022+174%2023: $429.1M$429.1M20232024: -$1.2B-$1.2B20242025: -$3.8B-$3.8B2025+230%

Every line of the income statement in the latest annual report, as filed.5

Period ending2025-12-312024-12-312023-12-31
Total revenues$477.2M$463.5M$496.3M
Total cost of revenues$149.4M$129.5M$109.9M
Gross profit$327.8M$334.0M$386.3M
Sales and marketing$123.0M$138.1M$149.7M
Research and development$93.9M$118.5M$120.5M
General and administrative$151.9M$140.5M$115.3M
Unrealized loss on digital assets$5.4B$0$0
Digital asset impairment losses$0$1.8B$115.9M
Total operating expenses$5.8B$2.2B$501.4M
Loss from operations-$5.4B-$1.9B-$115.0M
Interest expense, net-$65.0M-$61.9M-$49.0M
(Loss) gain on debt extinguishment$0-$22.9M$44.7M
Other (expense) income, net-$16.6M$3.5M-$5.2M
Loss before income taxes-$5.5B-$1.9B-$124.5M
Benefit from income taxes-$1.7B-$767.7M-$553.6M
Net (loss) income-$3.8B-$1.2B$429.1M
Dividends on preferred stock-$381.4M$0$0
Net (loss) income attributable to common stockholders of Strategy-$4.2B-$1.2B$429.1M
Basic (loss) earnings per share (in dollars per share)-$15.23-$6.06$3.14
Weighted average common shares outstanding - Basic (in shares)277.7M shares192.5M shares136.7M shares
Diluted (loss) earnings per share (in dollars per share)-$15.23-$6.06$2.64
Weighted average common shares outstanding - Diluted (in shares)277.7M shares192.5M shares165.7M shares

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The story

Founded by Sanju Bansal and Michael J. Saylor in 1989.1

Saylor started MicroStrategy in 1989 with a consulting contract from DuPont, which provided Saylor with $250,000 in start-up capital and office space in Wilmington, Delaware. Saylor was soon joined by company co-founder Sanju Bansal, whom he had met while the two were students at Massachusetts Institute of Technology (MIT). The company produced software for data mining and business intelligence using nonlinear mathematics, an idea inspired by a course on systems-dynamics theory that they took at MIT.

In 1992, MicroStrategy gained its first major client when it signed a $10 million contract with McDonald's. It increased revenues by 100% each year between 1990 and 1996. In 1994, the company's offices and its 50 employees moved from Delaware to Tysons Corner, Virginia.

On June 11, 1998, MicroStrategy became a public company via an initial public offering. The company sold 36 million shares of its common stock, each share priced at $6, under the stock ticker "MSTR" on the NASDAQ stock exchange.

In 2000, MicroStrategy founded Alarm.com as part of its research and development unit.

On March 20, 2000, after a review of its accounting practices, MicroStrategy announced that it would restate its financial results for the preceding two years. Its stock price, which had risen from $7 per share to as high as $333 per share in a year, lost $140 (62% of its value) in a day, in what is regarded as the bursting of the dot-com bubble.

Following MicroStrategy Inc.'s March 20, 2000 announcement that it had significantly overstated its 1998 and 1999 revenues, approximately two dozen class action securities fraud actions were filed in the United States District Court for the Eastern District of Virginia against MicroStrategy. In December 2000, the U.S. Securities and Exchange Commission brought charges against the company and its executives. A lawsuit was subsequently filed against MicroStrategy and certain of its officials over fraud. In December 2000, Saylor, Bansal, and the company's former CFO settled with the SEC without admitting wrongdoing, each paying $350,000 in fines. The officers also paid a combined total of $10 million in disgorgement. The company settled with the SEC, hiring an independent director to ensure regulatory compliance.

In February 2009, MicroStrategy sold Alarm.com to venture capital firm ABS Capital Partners for $27.7 million. The company introduced OLAP Services with a shared data set cache to accelerate reports and ad hoc queries. In 2010, the company began developing and deploying business intelligence software for mobile platforms, such as the iPhone and iPad.

In 2011, MicroStrategy expanded its offerings to include a cloud-based service, MicroStrategy Cloud.

Read the full text

In 2013, MicroStrategy sold Angel to Genesys Telecommunications Laboratories for $110 million.

In August 2022, the attorney general for the District of Columbia sued Saylor for tax fraud, accusing him of illegally avoiding more than $25 million in D.C. taxes by pretending to be a resident of other jurisdictions. MicroStrategy was accused of collaborating with Saylor to facilitate his tax evasion by misreporting his residential address to local and federal tax authorities and failing to withhold D.C. taxes. MicroStrategy said the case is "a personal tax matter involving Mr. Saylor" and called the claims against the company "false" and it would "defend aggressively against this overreach". In June 2024, Saylor and MicroStrategy reached a $40 million settlement agreement with the District of Columbia.

Saylor resigned as CEO effective August 8, 2022. Phong Le, who had been president, succeeded him. Saylor remains the executive chairman of MicroStrategy. In a press release announcing the transition, Saylor said that he would focus on the company's bitcoin acquisition strategy and that Phong would manage overall corporate operations.

From Wikipedia’s article on MicroStrategy, shared under CC BY-SA 4.0.7

Leadership

Who has led Strategy, and when. Pick a name to see everywhere that person has worked.

19901995200020052010201520202025

Products and brands

  • application software
  • business intelligence software
  • computer program
  • data analysis software
  • mobile app
  • software

Listed on Wikidata.1

MicroStrategy 2020 is the latest platform release of the company's business intelligence software.

MicroStrategy 2019, the prior platform release, attempted to improve connectivity to data sources and applications and allow for easier mobile application development. it also offered Bluetooth identity detection and voice. The earlier suite of software, MicroStrategy 10, consisted of MicroStrategy Analytics, MicroStrategy Mobile, and Usher. MicroStrategy 10.10, released in December 2017, added MicroStrategy Workstation. It uses business intelligence and predictive analytics to search through and perform analytics on big data from a variety of sources, including data warehouses, Excel files, and Apache Hadoop distributions.

MicroStrategy Mobile, introduced in 2010, incorporates analytics capabilities to apps for iPhone, iPad, Android, and BlackBerry.

Usher is a digital credential and identity intelligence product for organizations to control digital and physical access. It replaces physical badges and passwords with secure digital badges, and generates information on user behavior and resource usage.

From Wikipedia’s article on MicroStrategy, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Owners

From Wikidata.1

Employees over time

  • 20251,5391
  • 20182,5281

Former names

  • MICROSTRATEGY INCOct 25, 2018 to Aug 11, 20256
  • MicroStrategy Incorporateduntil 20251

Timeline

  1. 1998Went public Listed on NASDAQ1
  2. 1989Founded Founded1
  3. 1989New chief executive Michael J. Saylor becomes CEO1

Recent filings

  1. Oct 14, 2026DEFA14A
  2. Oct 13, 20268-K
  3. Oct 13, 2026DEFA14A
  4. Oct 13, 20264
  5. Oct 13, 2026DEFA14A
  6. Oct 9, 2026144
  7. Oct 9, 2026DEFA14A
  8. Oct 8, 2026144
  9. Oct 5, 2026DEF 14A
  10. Oct 5, 20268-K
  11. Oct 5, 2026DEFA14A
  12. Oct 5, 2026DEFA14A
  13. Oct 1, 20268-K
  14. Oct 1, 2026DEFA14A
  15. Sep 30, 2026DEFA14A

Every filing from the last three years, summarized. The full record is on SEC EDGAR.2