MYSZ on Nasdaq

My Size Inc.

Developer of smartphone measurement solutions.1

Price unavailable

Last updated Oct 19, 2026.

Overview

1999Founded1

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  • TickerMYSZ on Nasdaq1
  • Industrytechnology1
  • HeadquartersYashresh, Israel1
  • Founded inUnited States1
  • Websitewww.mysizeid.com
  • Legal formlimited company, public company1
  • Listed onNasdaq, Tel Aviv Stock Exchange1
  • Incorporated inDE4
  • Business address4 Hanegev St,, Pob 1026,, Airport City, L3 70100004
  • Filer categoryNon-accelerated filer, Smaller reporting company4
  • LEI549300C873RTLXBV8X983
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O CORPORATION SERVICE COMPANY, 19808 Wilmington, United States3
  • Registered withDivision of Corporations, Department of State, 30995453

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Peacks Ltd., a distribution subsidiary focused on marketing and distributing global apparel and footwear brands in Israel.5 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

32.0%Gross margin6
-61.3%Operating margin6
-62.5%Net margin6
13.4%Revenue growth, 20256
-113.5%Return on equity6
0.16×Debt to equity6
-$5.2MFree cash flow6

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Business segments

Fashion and Equipment ECommerce Platform brought in 83% of the revenue My Size Inc. broke down this way in fiscal 2025.

  1. Fashion and Equipment ECommerce Platform$7.7M683%up 3% from 2024
  2. Resale Platform$795.0K68%
  3. Saas Solutions$713.0K68%down 2% from 2024
  4. Other$115.0K61%
Business segments by year
Business segments20242025
Fashion and Equipment ECommerce Platform$7.5M$7.7M
Resale Platform$795.0K
Saas Solutions$729.0K$713.0K
Other$115.0K

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue68¢$6.4M
  • Research and development6¢$597.0K
  • Other costs26¢$2.4M

Out of $9.4M in revenue.6 The company lost money this year.

Financial statements

Revenue78910116$9.4M in 2025+14760% since 2019
0$2.5M$5.0M$7.5M$10.0M2019: $63.0K$63.0K20192020: $142.0K$142.0K2020+125%2021: $131.0K$131.0K2021−8%2022: $4.5M$4.5M2022+3304%2023: $7.0M$7.0M2023+57%2024: $8.3M$8.3M2024+18%2025: $9.4M$9.4M2025+13%
Gross profit78910116$3.0M in 2025+7043% since 2019
0$1.0M$2.0M$3.0M$4.0M2019: $42.0K$42.0K20192020: $140.0K$140.0K2020+233%2021: $131.0K$131.0K2021−6%2022: $634.0K$634.0K2022+384%2023: $2.7M$2.7M2023+331%2024: $3.3M$3.3M2024+22%2025: $3.0M$3.0M2025−10%
Operating income78910116-$5.7M in 2025−4% since 2019
-$15.0M-$10.0M-$5.0M02019: -$6.0M-$6.0M20192020: -$6.1M-$6.1M2020+3%2021: -$10.6M-$10.6M2021+72%2022: -$8.1M-$8.1M2022−23%2023: -$6.7M-$6.7M2023−17%2024: -$3.9M-$3.9M2024−41%2025: -$5.7M-$5.7M2025+46%
Net income78910116-$5.9M in 2025+6% since 2019
-$15.0M-$10.0M-$5.0M02019: -$5.5M-$5.5M20192020: -$6.2M-$6.2M2020+12%2021: -$10.5M-$10.5M2021+71%2022: -$8.3M-$8.3M2022−21%2023: -$6.4M-$6.4M2023−23%2024: -$4.0M-$4.0M2024−37%2025: -$5.9M-$5.9M2025+46%

Every line of the income statement as filed: the last 2 fiscal years, latest first.6

Period ending2025-12-312024-12-31
Revenues$9.4M$8.3M
Cost of revenues-$6.4M-$4.9M
Gross profit$3.0M$3.3M
Research and development-$597.0K-$429.0K
Sales and marketing-$3.2M-$3.1M
General and administrative-$4.8M-$3.4M
Other income$275.0K
Impairment of goodwill-$144.0K-$631.0K
Total operating expenses-$8.7M-$7.3M
Operating loss-$5.7M-$3.9M
Financial income (expense), net-$112.0K-$51.0K
Loss before income taxes-$5.9M-$4.0M
Net loss for the year-$5.9M-$4.0M
Foreign currency translation differences$115.0K-$54.0K
Total comprehensive loss-$5.7M-$4.0M
Basic loss per share-$1.87-$4.39
Diluted loss per share-$1.87-$4.39
Basic weighted average number of shares outstanding3.1M shares910.8K shares
Diluted weighted average number of shares outstanding3.1M shares910.8K shares

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Leadership

Who has led My Size Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Ronen Luzon2016–now

Chief financial officer

  1. Or Kles2016–2025
  2. Oren Elmaliah2025–now

Chief operating officer

  1. Billy Balla Luzon2019–now
200020052010201520202025
Board members and other officers (14)

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • Chief Operating Officer and Chief Product OfficerBilly Pardo named Nov 9, 2021 to Sep 22, 202631
  • Chief Growth OfficerBorja Cembrero Saralegui named Sep 22, 202631
  • DirectorArik Cembrero Kaufman named Sep 22, 202631
  • DirectorOron Cembrero Branitzky named Sep 22, 202631
  • DirectorArik Kaufman named Nov 9, 202132
  • DirectorOron Branitzky named Nov 9, 202132

Employees over time

  • 2020231

Former names

  • Mysize Inc.May 1, 2015 to Jul 27, 20154
  • TOPSPIN MEDICAL INCDec 23, 2002 to Sep 5, 20124

Timeline

  1. Nov 2, 2016New chief executive Ronen Luzon becomes CEO14
  2. 1999Founded My Size Inc. is founded in United States1

Filings

209 filings to the SEC since October 2021: 6 annual reports, 15 quarterly reports, 61 major events, 49 insider forms, 13 large holders, 2 private raises, 63 other. The latest 20:

  1. Oct 7, 2026EFFECT EDGAR
  2. Oct 7, 2026424B3 EDGAR
  3. Sep 28, 2026S-3 EDGAR
  4. Sep 22, 2026D EDGAR
  5. Sep 16, 20268-K EDGAR
  6. Aug 28, 20268-K EDGAR
  7. Aug 14, 20268-K EDGAR
  8. Aug 13, 202610-Q EDGAR
  9. Aug 12, 2026EFFECT EDGAR
  10. Aug 12, 20268-K EDGAR
  11. Aug 12, 2026424B3 EDGAR
  12. Aug 7, 2026S-1 EDGAR
  13. Aug 5, 20268-K EDGAR
  14. Jul 21, 20268-K EDGAR
  15. Jun 2, 2026ARS EDGAR
  16. Jun 2, 2026DEFA14A EDGAR
  17. Jun 2, 2026DEF 14A EDGAR
  18. May 21, 2026PRE 14A EDGAR
  19. May 15, 20268-K EDGAR
  20. May 14, 202610-Q EDGAR

The 209 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

15 open-market trades by officers, directors and large owners since October 2021: 5 buys and 10 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Dec 29, 2025Luzon RonenChief Executive OfficerBuy3,750$0.78$2.9KForm 4
Dec 1, 2025Luzon RonenChief Executive OfficerBuy2,600$0.91$2.4KForm 4
Nov 25, 2025Luzon RonenChief Executive OfficerBuy14,000$0.90$12.6KForm 4
Nov 24, 2025Luzon RonenChief Executive OfficerBuy235$0.89$209Form 4
Nov 20, 2025Luzon RonenChief Executive OfficerBuy13,500$0.76$10.3KForm 4
Dec 30, 2024Luzon RonenChief Executive OfficerSale8,000$5.18$41.4KForm 4
Dec 30, 2024Kles OrChief Financial OfficerSale2,000$5.40$10.8KForm 4
Dec 30, 2024Pardo BillyCPO & COOSale8,000$5.18$41.4KForm 4
Dec 30, 2024AVATAR SECURITIES, LLC10% ownerSale120,624$4.85$585.1KForm 4
Nov 29, 2023Luzon RonenChief Executive OfficerSale4,683$0.68$3.2KForm 4
Sep 6, 2023Turchinsky IliaSale1,211$1.41$1.7KForm 4
Aug 24, 2023Turchinsky IliaSale2,013$2.47$5.0KForm 4
Nov 11, 2021Zigdon Shoshana Yael10% ownerSale85,000$1.05$89.3KForm 4
Nov 9, 2021Zigdon Shoshana Yael10% ownerSale20,000$1.15$23.0KForm 4
Nov 8, 2021Zigdon Shoshana Yael10% ownerSale90,000$1.13$102.1KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Money raised

Private offerings the company reported to the SEC on Form D.

  1. Sep 15, 2026Raised $2.5 million in a private offering of equity Form D: 1 investor so far Form D
  2. Oct 26, 2021Raised $8.5 million in a private offering of equity Form D: 5 investors so far Form D

Sources

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