Private company

NASCAR

American automobile racing company

The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top-ranked motorsports organizations in the world and is one of the largest spectator sports leagues in America.2 From Wikipedia, CC BY-SA 4.0

Last updated Oct 18, 2026.

Overview

1948Founded1
  • HeadquartersCharlotte1
  • Founded inDaytona Beach1
  • Websitewww.nascar.com
  • Legal formprivately held company1

The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top-ranked motorsports organizations in the world and is one of the largest spectator sports leagues in America. The privately owned company was founded by Bill France Sr. in 1948. The company is headquartered in Daytona Beach, Florida. Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states, as well as in Canada, Mexico, Brazil, and Europe.2

The story

Founded by Bill France in 1948, in Daytona Beach.1

Early stock car racing

In the 1920s and 1930s, Daytona Beach supplanted France and Belgium as the preferred location for world land speed records. After a historic race between Ransom Olds and Alexander Winton in 1903, 15 records were set on what became the Daytona Beach Road Course between 1905 and 1935. Daytona Beach had become synonymous with fast cars in 1936. Drivers raced on a 4.1-mile (6.6 km) course, consisting of a 1.5–2.0-mile (2.4–3.2 km) stretch of beach as one straightaway, and a narrow blacktop beachfront highway, State Road A1A, as the other. The two straights were connected by two tight, deeply rutted and sand covered turns at each end.

Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity.

The repeal of Prohibition in 1933 dried up some of their business, but by then the people of the American South had developed a taste for moonshine, and a number of the drivers continued "runnin' shine", this time evading the revenue agents also known as "revenuers" who were attempting to tax their operations. The cars continued to improve, and by the late 1940s, races featuring these cars were being run for pride and profit. These races were popular entertainment in the rural Southern United States, and they are most closely associated with the Wilkes County region of North Carolina. Most races in those days were of modified cars. Street vehicles were lightened and reinforced.

Bill France Sr.

Mechanic Bill France Sr. moved to Daytona Beach, Florida, from Washington, D.C., in 1935 to escape the Great Depression. He was familiar with the history of the area from the land speed record attempts. France entered the 1936 Daytona event, finishing fifth. He took over running the course in 1938. He promoted a few races before World War II.

France believed people would enjoy watching stock cars race. Drivers were frequently victimized by unscrupulous promoters who would leave events with all the money before drivers were paid. On December 14, 1947, France began talks with other influential racers and promoters at the Ebony Bar at the Streamline Hotel in Daytona Beach, Florida, that ended with the formation of NASCAR on February 21, 1948.

Erwin "Cannonball" Baker

The first Commissioner of NASCAR was Erwin "Cannonball" Baker, a former stock car, motorcycle, and open-wheel racer who competed in the Indianapolis 500 and set over one hundred land speed records. Baker earned most of his fame for his transcontinental speed runs and would prove a car's worth by driving it from New York to Los Angeles. After his death, the famous transcontinental race the "Cannonball Run" and the film that was inspired by it were both named in his honor.

Baker is enshrined in the Automotive Hall of Fame, the Motorcycle Hall of Fame, and the Indianapolis Motor Speedway Hall of Fame. This level of honor and success in each diverse racing association earned Baker the title of "King of the Road".

Bob "Barky" Barkhimer

In the early 1950s, the United States Navy stationed Bill France Jr. at the Moffett Federal Airfield in northern California. His father asked him to look up Bob Barkhimer in San Jose, California. Barkhimer was a star of midget car racing from the World War II era, and later ran about 22 different speedways as the head of the California Stock Car Racing Association. Young Bill developed a relationship with Bob Barkhimer and his partner, Margo Burke. He went to events with them, stayed weekends with them and generally became very familiar with racing on the west coast. "Barky", as he was called by his friends, journeyed to Daytona Beach and met with Bill France Sr. In the spring of 1954, NASCAR became a stock car sanctioning body on the Pacific Coast under Barky.

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Wendell Scott

Wendell Scott was the first African-American to win a race in the Grand National Series, NASCAR's highest level. He was posthumously inducted into the NASCAR Hall of Fame in Charlotte, North Carolina, January 30, 2015.

Founding

On March 8, 1936, a collection of drivers gathered at Daytona Beach, Florida. The drivers brought coupes, hardtops, convertibles, and sports cars to compete in an event to determine the fastest cars, and best drivers. Throughout the race, the heavier cars got bogged down in the sand, while the lightweight Fords navigated the ruts of the course, eventually claiming the top 6 finishes for the race. Of the 27 cars that started the event, only 10 managed to survive the ordeal, as officials halted the event 10 miles (16 km) short of the scheduled 250-mile (400 km) distance. Driver Milt Marion was declared the winner, and a young Bill France placed 5th at the end of the day.

By early 1947, Bill France saw the potential for a unified series of racing competitors. France announced the foundation of the "National Championship Stock Car Circuit", otherwise known as NCSCC. France approached the American Automobile Association, or AAA, in hopes of obtaining financial backing for the venture. When the AAA declined support of the venture, France proceeded to announce a set of rules and awards for the NCSCC. France declared that the winner of the 1947 NCSCC season would receive $1,000 (equivalent to $14,400 in 2025) and a trophy. The season began in January 1947 at the Daytona Beach track and concluded in Jacksonville that December. Nearly 40 events were held during the season, and attendance often exceeded the venue's capacity. The competitors were paid as promised. Fonty Flock was declared the champion after winning 7 events of the 24 that he entered. Bill France delivered the prize money and 4-foot-high trophy to Flock at the end of the season, along with $3,000 in prize money (equivalent to $43,300 in 2025) to other drivers who competed throughout the season.

At the end of the 1947 season, Bill France announced that there would be a series of meetings held at the Streamline Hotel in Daytona Beach beginning on December 14, 1947. At 1:00 pm, France called to order the 35 men who represented the NCSCC on the top floor of the hotel. The meeting was the first of four seminars in which France would outline his vision of an organized group of race car drivers. The name originally chosen for the series was "National Stock Car Racing Association"; when it was pointed out that that name was already in use by a rival sanctioning body, "National Association for Stock Car Auto Racing", proposed by mechanic Red Vogt, was selected as the organization's name.

NASCAR was founded by Bill France on February 21, 1948, with the help of several other drivers. The original plans for NASCAR included three distinct divisions: modified, roadster, and strictly stock. The roadster division was quickly abandoned, while the modified division now operates as the NASCAR Whelen Modified Tour. The strictly stock division was put on hold as American automobile manufacturers were unable to produce family sedans quickly enough to meet post-war demand. The 1948 schedule featured 52 modified dirt track races. NASCAR hosted its first event at Daytona Beach on February 15, 1948. Red Byron beat Marshall Teague in the modified division race. Byron won the 1948 national championship. The strictly stock division debuted with a 20-mile (32 km) exhibition in February 1949 near Miami.

The first NASCAR Strictly Stock Series race was held at Charlotte Speedway (distinct from the modern Charlotte Motor Speedway) on June 19, 1949. Jim Roper was the race winner due to Glenn Dunaway disqualification following the discovery of his altered rear springs. Initially, the cars raced with virtually no modifications on the factory models. The Strictly Stock Series was renamed the Grand National Series in 1950. Modifications for both safety and performance were allowed in time, and by the mid-1960s, the vehicles were purpose-built race cars with a stock-appearing body.

Early in NASCAR's history, foreign manufacturers had shown interest in entering the series; British manufacturer MG entered cars and earned several placements. For example, Smokey Cook drove an MG to a 17th-place finish at the 1963 International 200.

The first NASCAR race held outside the US was in Stamford Park, Ontario, Canada, on July 1, 1952. Buddy Shuman won the 200-lap race, held on a half-mile (800 m) dirt track.

From Wikipedia’s article on NASCAR, shared under CC BY-SA 4.0.3

Leadership

Who has led NASCAR, and when. Pick a name to see everywhere that person has worked.

Products and brands

NASCAR Digital Media

NASCAR Digital Media is a television production company located in Charlotte, North Carolina, United States. The company is a subsidiary of NASCAR and produces programs designed to promote the sport of professional stock car racing. It also manages the NASCAR website, the website for its endurance racing series IMSA, as well as some websites related to the sport such as Racing-Reference and Jayski's Silly Season Site (as of 2019, after ESPN.com stopped hosting the website). They also own NASCAR Classics, a free online base of classic NASCAR races. As of 2025, NASCAR also produces NASCAR O'Reilly Auto Parts Series races broadcast by The CW under the NASCAR on The CW banner.

NASCAR Studios

NASCAR Studios is a production company that produces content including drivers, teams, partners, sponsors, and tracks. Current content includes podcast, documentaries, television shows, and films. The studio also produces content for the NASCAR Channel on Tubi.

ARCA

The Automobile Racing Club of America was purchased by NASCAR in 2018.

Grand-Am

The Grand American Road Racing Association (Grand-Am) was a sanctioning body of sports car racing. While it was founded independently of NASCAR by several members of the France family, NASCAR took over Grand-Am, but allowed it to operate autonomously. The series merged with the American Le Mans Series in 2014 as a part of NASCAR's purchase of IMSA.

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Education

NASCAR Technical Institute located in Mooresville, North Carolina, is the country's first technical training school to combine a complete automotive technology program and a NASCAR-specific motor sports program, and is the exclusive educational partner of NASCAR.

NASCAR Kinetics was established in 2009 with the mission of connecting college students nationwide to NASCAR, and mentored its last round of students in 2013.

International Speedway Corporation (defunct)

International Speedway Corporation (ISC) was founded by Bill France Sr. in 1953 to construct and manage tracks at which NASCAR holds competitions. In May 2019, NASCAR announced that it would purchase ISC, including its 12 tracks, for $2 billion. On October 18, 2019, the acquisition was completed. ISC was subsequently folded into NASCAR.

From Wikipedia’s article on NASCAR, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Subsidiaries

  • NASCAR Canada

From Wikidata.1

Timeline

  1. 1948Founded Founded in Daytona Beach1

Sources

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