Private company

National Geographic Society

American scientific organization

The National Geographic Society, headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational organizations in the world. Founded in 1888, its interests include geography, archaeology, natural science, the promotion of environmental and historical conservation, and the study of world culture and history.2 From Wikipedia, CC BY-SA 4.0

Last updated Oct 18, 2026.

Overview

1888Founded1

The National Geographic Society, headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational organizations in the world.2

The story

Founded by Charles J. Bell, Frank Baker and Gardiner Greene Hubbard in 1888.1

The National Geographic Society began as a club for an elite group of academics and wealthy patrons interested in travel and exploration. On January 13, 1888, 33 explorers and scientists gathered at the Cosmos Club, a private club then located on Lafayette Square in Washington, D.C., to organize "a society for the increase and diffusion of geographical knowledge." After preparing a constitution and a plan of organization, the National Geographic Society was incorporated two weeks later on January 27. Gardiner Greene Hubbard (co-founder of AT&T) became its first president and his son-in-law, Alexander Graham Bell (also co-founder of AT&T), succeeded him in 1897.

In 1899, Bell's son-in-law Gilbert Hovey Grosvenor was named the first full-time editor of National Geographic magazine and eventually elected as the president of the society in 1920. Grosvenor resigned as editor and president in 1954 and served as chairman of the organization's board until his death in 1966. Members of the Grosvenor family have played important roles in the organization since. Bell and Gilbert Hovey Grosvenor devised the successful marketing notion of society membership and the first major use of photographs to tell stories in magazines.

The chairman of the National Geographic Society currently is Jean Case. Michael Ulica is president. Jill Tiefenthaler is the chief executive officer. The editor-in-chief of National Geographic magazine is Susan Goldberg. Gilbert Melville Grosvenor, a former chairman, received the Presidential Medal of Freedom in 2005 for his leadership in geography education.

In 2004, the National Geographic Society Headquarters in Washington, D.C., was one of the first buildings to receive a "Green" certification from Global Green USA. The National Geographic received the prestigious Prince of Asturias Award for Communication and Humanities in October 2006 in Oviedo, Spain.

National Geographic Expeditions was launched in 1999 to fulfill one of its missions and for the proceeds to go towards its mission.

In 2006, the society purchased Hampton-Brown, an English-as-a-second-language educational material publisher, using a good part of its endowments. However, the publisher did not generate much profit. By 2009, the society's endowments were about $200 million.

National Geographic Ventures, its commercial arm, launched a music division, National Geographic Music and Radio, in 2007. The society formed in October 2007 National Geographic Entertainment division to include its entertainment units.

In 2013, the society was investigated for possible violation of the Foreign Corrupt Practices Act relating to their close association with an Egyptian government official responsible for antiquities.

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On September 9, 2015, the society announced that it would re-organize its media properties and publications into a new company known as National Geographic Partners, which would be majority-owned by 21st Century Fox (21CF) with a 73% stake. This new, for-profit corporation, would own National Geographic and other magazines, as well as its affiliated television networks—most of which were already owned in joint ventures with 21CF. As a consequence, the society and 21st Century Fox announced on November 2, 2015, that 9 percent of National Geographic's 2,000 employees, approximately 180 people, would be laid off, constituting the biggest staff reduction in the society's history. Later, The Walt Disney Company assumed 21CF's share in National Geographic Partners, following the completion of Disney's acquisition of most of 21CF assets on March 20, 2019. On June 29, 2023, National Geographic laid off the remaining staff writers for their magazine and announced their publications would no longer be sold at physical newsstands in the United States in 2024. In a statement to the press, a spokesperson for the society said that the company will continue to publish a monthly magazine "dedicated to exceptional multi-platform storytelling with cultural impact" through the work of freelance writers and the few remaining editors on staff.

List of original founders

The 33 original founders of the National Geographic Society in 1888:

Although Alexander Graham Bell is sometimes discussed as a founder, he was actually the second president, elected on January 7, 1898, and serving until 1903.

From Wikipedia’s article on National Geographic Society, shared under CC BY-SA 4.0.3

Leadership

Who has led National Geographic Society, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • software

Listed on Wikidata.1

The society has helped sponsor many expeditions and research projects over the years.

From Wikipedia’s article on National Geographic Society, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Subsidiaries

Also owns

From Wikidata.1

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

National Geographic Society revenue by year1$209.3M in 2024−81% since 2015
0$500.0M$1.0B$1.5B2015: $1.1B$1.1B20152016: $79.7M$79.7M2016−93%2017: $188.2M$188.2M2017+136%2018: $130.7M$130.7M2018−31%2020: $70.5M$70.5M2020−46%2021: $203.9M$203.9M2021+189%2022: $157.6M$157.6M2022−23%2023: $232.0M$232.0M2023+47%2024: $209.3M$209.3M2024−10%
  • 2024$209.3M1
  • 2023$232.0M1
  • 2022$157.6M1
  • 2021$203.9M1
  • 2020$70.5M1
  • 2018$130.7M1

Timeline

  1. 1888Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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