National Wrestling Alliance

Formation

In 1948, Paul "Pinkie" George, a professional wrestling promoter from the U.S. Midwest, founded the National Wrestling Alliance with the backing of six other promoters: Al Haft, Tony Stecher, Harry Light, Orville Brown, Don Owen, and Sam Muchnick. The concept of the NWA was to consolidate the championships of these regional companies into one true world championship of professional wrestling, whose holder would be recognized worldwide. The newly formed NWA Board of Directors decided that Brown would become the first ever NWA World Heavyweight Champion.

1950s–1970s

In 1950, Sam Muchnick, one of the original promoters of the NWA and Lou Thesz's booker, was named the governing body's President, a position to which he was unanimously re-elected and held until 1960, making him one of the longest-tenured presidents in the organization's history. Following the advent of television, professional wrestling matches began to be aired nationally during this time, reaching a larger audience than ever before. Rising demand and national expansion made wrestling a much more lucrative form of entertainment than in decades previous. This era went on to be known as the "Golden Age" of professional wrestling. From 1948 to 1955, each of the three major television networks broadcast wrestling shows; the largest supporter being the DuMont Television Network.

In 1956, allegations were made that the NWA was an illegal monopoly blocking competition. An investigation led by the US Department of Justice resulted in the NWA Consent Decree of 1956 (United States v. National Wrestling Alliance). Several promoters left the organization during this time, with some managing to find niches in the United States. In 1957, Montreal promoter Eddie Quinn walked out of the August NWA meeting in St. Louis, having fallen out with Muchnick over a number of issues. At the time Quinn walked out, a wrestler of his named Édouard Carpentier was involved in an angle where he and Lou Thesz were both being presented around the NWA as world champion after Carpentier had a disputed win over Thesz on June 14, 1957.

As the 1950s came to a close, professional wrestling was losing television ratings, and soon TV stations dropped most wrestling shows from their lineups. The remaining televised wrestling promoters had small, local syndicated shows, which aired as late-night filler programming. Promoters started using localized television by purchasing airtime from rival territories, at the consequence of putting some of them out of business.