News Corp Australia

Early days

News Limited was established in 1923 by James Edward Davidson and funded by the Collins Group mining empire for the purpose of publishing anti-union propaganda, when he purchased the Broken Hill Barrier Miner and the Port Pirie Recorder. He went on to purchase Adelaide's weekly Mail and to found The News, a daily newspaper in Adelaide, South Australia.

Murdochs

Sir Keith Murdoch acquired a minority interest in the company in 1949. Following his death in 1952, his son Rupert Murdoch inherited The News, which has been described by Murdoch biographer Bruce Page as the "foundation stone" of News Limited (and News Corporation). His first television station was Limited's NWS 9, launched in 1958 in Adelaide, having been granted an exclusive licence after arguing for monopoly before the control board. He was aided by the Masonic Grand Lodge of Adelaide. The station would be charged with seditious libel in its outset.

Over the next few years, Murdoch gradually established himself as one of the most dynamic media proprietors in Australia, quickly expanding his holdings by acquiring a string of daily and suburban newspapers in most capital cities, including the Sydney afternoon paper, The Daily Mirror, as well as a small Sydney-based recording company, Festival Records. His acquisition of the Mirror proved crucial to his success, allowing him to challenge the dominance of his two main rivals in the Sydney market, the Fairfax Newspapers group, which published the hugely profitable Sydney Morning Herald, and Consolidated Press Holdings, owned by Frank Packer, which published the city's leading tabloid paper, The Daily Telegraph.

In 1964, News Limited made its next important advance when it established The Australian, Australia's first national daily newspaper, based initially in Canberra and later in Sydney. The Australian, a broadsheet, gave News Limited a new respectability as a quality newspaper publisher, and also greater political influence since The Australian has always had an elite readership, if not always a large circulation.

Also in 1964, News Limited made Rupert Murdoch's first overseas newspaper investment – a 29.57 percent stake in the Wellington Publishing Company, subsequently part of Independent Newspapers Limited, INL, New Zealand's largest publishing group. The News Limited holding in INL fluctuated over the years and was just over 49 percent in 1997. The INL business was bought by News Limited's main rival in 2003 – Fairfax Media.

Over the next ten years, as his press empire grew, Murdoch established a hugely lucrative financial base, and these profits were routinely used to subsidise further acquisitions. In his early years of newspaper ownership Murdoch was an aggressive, micromanaging entrepreneur. His standard tactic was to buy loss-making Australian newspapers and turn them around by introducing radical management and editorial changes and fighting no-holds-barred circulation wars with his competitors. By the 1970s, this power base was so strong that Murdoch was able to acquire leading newspapers and magazines in both London and New York, as well as many other media holdings.

To gain subscriptions for its new pay television business, News Limited recruited rugby league football administrators, clubs and players to form a new competition, sparking the mid-1990s Super League war.

On 12 July 2006, News Limited announced the creation of a new division, News Digital Media, to manage the operations of the news site news.com.au; the online marketplace sites, CarsGuide, truelocal.com.au and careerone.com.au as well as the partly owned realestate.com.au, foxsports.com.au and related activities involving Foxtel and the company's newspapers and the Australian versions of Fox Interactive Media sites Myspace and IGN. Chairman and chief executive of News Limited, John Hartigan, announced the appointment of Richard Freudenstein as chief executive of the division.

Britain

Murdoch moved to Britain and rapidly became a major force there after his acquisitions of the News of the World, and The Sun in 1969 and The Times and The Sunday Times in 1981, which he bought from the Thomson family. Both takeovers further reinforced his growing reputation as a ruthless and cunning business operator. His takeover of The Times aroused great hostility among traditionalists, who feared he would take it "downmarket." This led directly to the founding of The Independent in 1986 as an alternative quality daily.

United States

Murdoch made his first acquisition in the United States in 1973, when he purchased the San Antonio News. Soon afterwards he founded the National Star, a supermarket tabloid, and in 1976 he purchased the New York Post. Subsequent acquisitions were undertaken through News Corporation.

Australia

News Limited expanded its newspaper holdings in 1987 when it acquired The Herald and Weekly Times, which published two newspapers in Melbourne (in 1990 these papers would be combined to form the Herald Sun) as well as large stakes in several other newspaper publishers. News Limited went on to acquire the remaining shares of Brisbane's Queensland Newspapers (owner of The Courier-Mail), Adelaide's Advertiser Newspapers (owner of The Advertiser) and Hobart's Davies Brothers (owner of The Mercury).

In 1991, News Limited spun off its longtime magazine house, Southdown Press, as Pacific Magazines and Printing, and sold the former Advertiser magazines, renamed Murdoch Magazines, to Matt Handbury. News Limited re-entered the magazine market in 2000 with the start of News Magazines. In 2006, News Limited returned to being a major player in the Australian magazine business with the purchase of Independent Print Media Group's FPC Magazines (Delicious, Super Food Ideas, Vogue Australia).