NHTC on Nasdaq

NATURAL HEALTH TRENDS CORP

Natural Health Trends Corp. is an international direct-selling and e-commerce company.4 From its latest annual report

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Last updated Oct 19, 2026.

Overview

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  • TickerNHTC on Nasdaq2
  • IndustryWholesale-Miscellaneous Nondurable Goods2
  • HeadquartersRolling Hills Estates, United States2
  • Incorporated inDE3
  • Business address609 Deep Valley Drive, Suite 395, Rolling Hills Estates, Ca 902743
  • Filer categoryNon-accelerated filer, Smaller reporting company3
  • Legal formCorporation2
  • LEI529900WSPRKOOD9HNF272
  • StatusActive2
  • LEI statusLapsed (not renewed)2
  • Registered addressc/o THE CORPORATION TRUST COMPANY, CORPORATION TRUST CENTER 1209 ORANGE ST, 19801 Wilmington, United States2
  • Registered withDivision of Corporations, Department of State, 39339252

Natural Health Trends Corp. is an international direct-selling and e-commerce company. Through our subsidiaries, we sell personal care, wellness, and “quality of life” products under the “NHT Global” brand. Our wholly-owned subsidiaries have an active physical presence in the following markets: the Americas, which consists of the United States, Canada, Cayman Islands, Mexico, Peru and Colombia; Greater China, which consists of Hong Kong, Taiwan and China; Southeast Asia, which consists of Malaysia and Singapore; South Korea; Japan; India; and Europe. We also operate in Russia and Kazakhstan through our engagement with a local service provider.4 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

73.5%Gross margin5
-4.5%Operating margin5
-2.2%Net margin5
-7.4%Revenue growth, 20255
-3.8%Return on equity5
-$6.1MFree cash flow5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Product brought in 97% of the revenue NATURAL HEALTH TRENDS CORP broke down this way in fiscal 2025.

  1. Product$39.0M597%down 6% from 2024
  2. Administrative Fees, Freight and Other$1.1M53%down 30% from 2024
Products and services by year
Products and services20242025
Product$41.7M$39.0M
Administrative Fees, Freight and Other$1.5M$1.1M

Business segments

Primary Reporting brought in 97% of the revenue NATURAL HEALTH TRENDS CORP broke down this way in fiscal 2025.

  1. Primary Reporting$38.4M597%down 6% from 2024
  2. China$946.0K52%down 40% from 2024
  3. Russia and Kazakhstan$444.0K51%down 9% from 2024
Business segments by year
Business segments20242025
Primary Reporting$40.9M$38.4M
China$1.6M$946.0K
Russia and Kazakhstan$490.0K$444.0K

Regions

Hong Kong brought in 82% of the revenue NATURAL HEALTH TRENDS CORP broke down this way in fiscal 2025.

  1. Hong Kong$32.7M582%down 7% from 2024
  2. Taiwan$1.5M54%down 3% from 2024
  3. Peru and Colombia$1.2M53%up 9% from 2024
  4. United States$1.2M53%up 10% from 2024
  5. China$946.0K52%down 40% from 2024
  6. Europe$530.0K51%down 17% from 2024
  7. Other Foreign Countries$477.0K51%down 19% from 2024
  8. Canada$475.0K51%down 11% from 2024
  9. Russia and Kazakhstan$444.0K51%down 9% from 2024
  10. Japan$333.0K51%up 14% from 2024
Regions by year
Regions20242025
Hong Kong$35.1M$32.7M
Taiwan$1.6M$1.5M
Peru and Colombia$1.1M$1.2M
United States$1.0M$1.2M
China$1.6M$946.0K
Europe$635.0K$530.0K
Other Foreign Countries$589.0K$477.0K
Canada$535.0K$475.0K
Russia and Kazakhstan$490.0K$444.0K
Japan$292.0K$333.0K

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue26¢$10.5M
  • Selling, general and admin37¢$14.8M
  • Other costs36¢$14.2M
  • Income tax1¢$315.0K

Out of $39.8M in revenue.5 The company lost money this year.

Financial statements

Revenue6789105$39.8M in 2025−49% since 2019
0$20.0M$40.0M$60.0M$80.0M2019: $77.6M$77.6M20192020: $62.1M$62.1M2020−20%2021: $60.0M$60.0M2021−3%2022: $49.1M$49.1M2022−18%2023: $43.9M$43.9M2023−11%2024: $43.0M$43.0M2024−2%2025: $39.8M$39.8M2025−7%
Gross profit6789105$29.3M in 2025−49% since 2019
0$20.0M$40.0M$60.0M2019: $57.5M$57.5M20192020: $45.1M$45.1M2020−22%2021: $45.0M$45.0M2021−0%2022: $36.5M$36.5M2022−19%2023: $32.7M$32.7M2023−10%2024: $31.8M$31.8M2024−3%2025: $29.3M$29.3M2025−8%
Operating income6789105-$1.8M in 2025−74% since 2019
-$7.5M-$5.0M-$2.5M0$2.5M2019: -$7.0M-$7.0M20192020: $669.0K$669.0K20202021: $1.6M$1.6M2021+135%2022: -$270.0K-$270.0K20222023: -$1.7M-$1.7M2023+519%2024: -$1.3M-$1.3M2024−22%2025: -$1.8M-$1.8M2025+39%
Net income6789105-$882.0K in 2025−84% since 2019
-$6.0M-$4.0M-$2.0M0$2.0M2019: -$5.6M-$5.6M20192020: $843.0K$843.0K20202021: $1.1M$1.1M2021+29%2022: $313.0K$313.0K2022−71%2023: $568.0K$568.0K2023+81%2024: $572.0K$572.0K2024+1%2025: -$882.0K-$882.0K2025

Every line of the income statement as filed: the last 2 fiscal years, latest first.5

Period ending2025-12-312024-12-31
Net sales$39.8M$43.0M
Cost of sales$10.5M$11.2M
Gross profit$29.3M$31.8M
Commissions expense$16.3M$17.6M
Selling, general and administrative expenses$14.8M$15.5M
Total operating expenses$31.1M$33.1M
Loss from operations-$1.8M-$1.3M
Other income, net$1.2M$1.9M
Income (loss) before income taxes-$567.0K$620.0K
Income tax provision$315.0K$48.0K
Net income (loss)-$882.0K$572.0K
Basic (in dollars per share)-$0.08$0.05
Diluted (in dollars per share)-$0.08$0.05
Basic (in shares)11.5M shares11.5M shares
Diluted (in shares)11.5M shares11.5M shares

Compare NATURAL HEALTH TRENDS CORP with another company

Leadership

Who has led NATURAL HEALTH TRENDS CORP, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (17)

Timeline

  1. Aug 8, 2006New chief executive Stephanie S. Hayano becomes CEO14
  2. Mar 17, 2006New chief executive Robert H. Hesse becomes CEO13

Filings

143 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 34 major events, 70 insider forms, 5 large holders, 1 private raises, 13 other. The latest 20:

  1. Jul 29, 202610-Q EDGAR
  2. Jul 29, 20268-K EDGAR
  3. Jun 8, 20263 EDGAR
  4. May 7, 20268-K EDGAR
  5. Apr 29, 202610-Q EDGAR
  6. Apr 29, 20268-K EDGAR
  7. Mar 30, 2026ARS EDGAR
  8. Mar 24, 2026DEFA14A EDGAR
  9. Mar 24, 2026DEF 14A EDGAR
  10. Mar 24, 2026DEF 14A EDGAR
  11. Feb 20, 202610-K EDGAR
  12. Feb 18, 2026SCHEDULE 13D EDGAR
  13. Feb 17, 20268-K EDGAR
  14. Feb 4, 20268-K EDGAR
  15. Nov 5, 202510-Q EDGAR
  16. Nov 5, 20258-K EDGAR
  17. Jul 30, 202510-Q EDGAR
  18. Jul 30, 20258-K EDGAR
  19. May 6, 20258-K EDGAR
  20. Apr 30, 202510-Q EDGAR

The 143 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Money raised

Private offerings the company reported to the SEC on Form D.

  1. Feb 6, 2023Raised $42,592 in a private offering of equity Form D: 4 investors so far Form D

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Renaissance Technologies LLC544,077$963.0K0.0%−11,338
BlackRock, Inc.95,588$169.2K0.0%−20,546
Geode Capital Management, LLC88,011$155.8K0.0%−18,016
Vanguard Capital Management LLC76,604$135.6K0.0%No change
Citadel Advisors LLC37,888$67.1K0.0%+4,474
Vanguard Fiduciary Trust Co34,905$61.8K0.0%No change
Jane Street Group, LLC34,545$61.1K0.0%New
State Street Corp27,012$47.8K0.0%No change
Dimensional Fund Advisors LP23,075$40.8K0.0%−4,222
Bridgeway Capital Management, LLC22,600$40.0K0.0%No change
XTX Topco Ltd12,718$22.5K0.0%+2,221
Northern Trust Corp12,570$22.2K0.0%−2,965
MBE Wealth Management, LLC10,904$19.3K0.0%No change
SBI Securities Co., Ltd.7,352$13.0K0.0%−1,801
UBS Group AG4,338$7.7K0.0%−11,392
Tower Research Capital LLC (TRC)4,176$7.4K0.0%+2,665
Vanguard Global Advisers, LLC2,230$3.9K0.0%No change
Barclays PLC488$8640.0%New
Darwin Wealth Management, LLC117$2080.0%+4
Simplex Trading, LLC57$1000.0%−1,411
Morgan Stanley26$460.0%+8
Allworth Financial LP10$180.0%No change
Wells Fargo & Company/mn0$00.0%No change

13F reports cover disclosed long positions in U.S. stocks only.

Sources

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