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ServiceNow

Logo: ™/®ServiceNow, Public domain, via Wikimedia Commons⁶

American technology company

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows.³ From Wikipedia, CC BY-SA 4.0

$141.76 down 6.81 (4.58%)Price as of Oct 16, 2026 at 19:58 UTC

Last updated Oct 19, 2026.

Overview

2004Founded¹

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TickerNOW on NYSE¹
Industryenterprise software¹
HeadquartersSanta Clara¹
Websitewww.servicenow.com
Legal formDelaware corporation¹
Incorporated inDE⁷
Business address2225 Lawson Lane, Santa Clara, Ca 95054⁷
Filer categoryLarge accelerated filer⁷
LEI549300HJTQM36M0E1G39⁴
StatusActive⁴
LEI statusIssued and current⁴
Registered addressC/O COGENCY GLOBAL INC, 19904 Dover, United States⁴
Registered withDivision of Corporations, Department of State, 5111469⁴

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ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.³

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

77.5%Gross margin¹⁰

13.7%Operating margin¹⁰

13.2%Net margin¹⁰

20.9%Revenue growth, 2025¹⁰

13.5%Return on equity¹⁰

$4.6BFree cash flow¹⁰

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

License and Service brought in 97% of the revenue ServiceNow broke down this way in fiscal 2025.

License and Service$12.9B¹⁰97%up 21% from 2024
Technology Service$395.0M¹⁰3%up 17% from 2024

Products and services by year

Products and services	2023	2024	2025
License and Service	$8.7B	$10.6B	$12.9B
Technology Service	$291.0M	$338.0M	$395.0M

Regions

North America brought in 63% of the revenue ServiceNow broke down this way in fiscal 2025.

North America$8.3B¹⁰63%up 21% from 2024
EMEA$3.4B¹⁰26%up 20% from 2024
Asia Pacific And Other$1.5B¹⁰12%up 23% from 2024

Regions by year

Regions	2023	2024	2025
North America	$5.7B	$6.9B	$8.3B
EMEA	$2.3B	$2.8B	$3.4B
Asia Pacific And Other	$971.0M	$1.2B	$1.5B

Where the money goes

Where each dollar of revenue went, fiscal 2025

Cost of revenueResearch and developmentOther costsProfit

Cost of revenue22¢$3.0B
Research and development22¢$3.0B
Other costs38¢$5.1B
Income tax4¢$513.0M
Profit13¢$1.7B

Out of $13.3B in revenue.¹⁰

Where each dollar of operating cash went, fiscal 2025

Capital spendingShare buybacksKept or used elsewhere

Capital spending16¢$868.0M
Share buybacks34¢$1.8B
Kept or used elsewhere50¢$2.7B

Out of $5.4B of cash from operations.¹⁰

Financial statements

Revenue¹¹¹²¹³¹⁴¹⁰$13.3B in 2025+284% since 2019

Gross profit¹¹¹²¹³¹⁴¹⁰$10.3B in 2025+286% since 2019

Operating income¹¹¹²¹³¹⁴¹⁰$1.8B in 2025+4243% since 2019

Net income¹¹¹²¹³¹⁴¹⁰$1.7B in 2025+179% since 2019

Every line of the income statement as filed: the last 3 fiscal years, latest first.¹⁰

Period ending	2025-12-31	2024-12-31	2023-12-31
Total revenues	$13.3B	$11.0B	$9.0B
Total cost of revenues	$3.0B	$2.3B	$1.9B
Gross profit	$10.3B	$8.7B	$7.0B
Sales and marketing	$4.4B	$3.9B	$3.3B
Research and development	$3.0B	$2.5B	$2.1B
General and administrative	$1.1B	$936.0M	$863.0M
Total operating expenses	$8.5B	$7.3B	$6.3B
Income from operations	$1.8B	$1.4B	$762.0M
Interest income	$451.0M	$419.0M	$302.0M
Other expense, net	-$14.0M	-$45.0M	-$56.0M
Income before income taxes	$2.3B	$1.7B	$1.0B
Provision for (benefit from) income taxes	$513.0M	$313.0M	-$723.0M
Net income	$1.7B	$1.4B	$1.7B
Net income per share - basic (in USD per share)	$1.69	$1.38	$1.70
Net income per share - diluted (in USD per share)	$1.67	$1.37	$1.68
Weighted-average shares used to compute net income per share - basic (in shares)	1.0B shares	1.0B shares	1.0B shares
Weighted-average shares used to compute net income per share - diluted (in shares)	1.0B shares	1.0B shares	1.0B shares
Foreign currency translation adjustments	$148.0M	-$93.0M	$27.0M
Unrealized gains on marketable securities, net of tax	$27.0M	$12.0M	$38.0M
Unrealized (losses) gains on derivative instruments, net of tax	-$88.0M	$50.0M	$0
Other comprehensive income (loss)	$87.0M	-$31.0M	$65.0M
Comprehensive income	$1.8B	$1.4B	$1.8B
Stock-based compensation	$2.0B	$1.7B	$1.6B

Total assets¹⁸¹¹¹²¹³¹⁴¹⁰$26.0B in 2025+332% since 2019

Total liabilities¹⁸¹¹¹²¹³¹⁴¹⁰$13.1B in 2025+236% since 2019

Shareholders’ equity¹²¹³¹⁴¹⁰$13.0B in 2025+509% since 2019

Cash¹¹¹²¹³¹⁴¹⁰$3.7B in 2025+380% since 2019

Every line of the balance sheet as filed: the last 4 fiscal years (annual) or 4 quarters (quarterly), latest first.¹⁰

Period ending	2025-12-31	2024-12-31	2023-12-31	2022-12-31
Cash and cash equivalents	$3.7B	$2.3B	$1.9B
Marketable securities	$2.6B	$3.5B
Accounts receivable, net	$2.6B	$2.2B
Current portion of deferred commissions	$590.0M	$517.0M
Prepaid expenses and other current assets	$970.0M	$668.0M
Total current assets	$10.5B	$9.2B
Deferred commissions, less current portion	$1.1B	$999.0M
Long-term marketable securities	$3.8B	$4.1B
Strategic investments	$1.5B	$472.0M
Property and equipment, net	$2.3B	$1.8B
Operating lease right-of-use assets	$806.0M	$693.0M
Intangible assets, net	$1.1B	$209.0M
Goodwill	$3.6B	$1.3B	$1.2B
Deferred tax assets	$1.1B	$1.4B
Other assets	$290.0M	$291.0M
Total assets	$26.0B	$20.4B
Accounts payable	$204.0M	$68.0M
Accrued expenses and other current liabilities	$1.8B	$1.4B
Current portion of deferred revenue	$8.3B	$6.8B
Current portion of operating lease liabilities	$112.0M	$102.0M
Total current liabilities	$10.4B	$8.4B
Deferred revenue, less current portion	$120.0M	$95.0M
Operating lease liabilities, less current portion	$800.0M	$687.0M
Long-term debt, net	$1.5B	$1.5B
Other long-term liabilities	$220.0M	$145.0M
Total liabilities	$13.1B	$10.8B
Preferred stock, $0.001 par value; 10,000 shares authorized; no shares issued or outstanding	$0	$0
Common stock, $0.001 par value; shares authorized: 3,000,000; shares issued: 1,065,776 and 1,040,757; shares outstanding: 1,047,278 and 1,032,437	$1.0M	$1.0M
Treasury stock, at cost (shares held: 18,498 and 8,320)	-$3.0B	-$1.2B
Additional paid-in capital	$10.7B	$7.4B
Accumulated other comprehensive income (loss)	$19.0M	-$68.0M
Retained earnings	$5.2B	$3.5B
Total stockholders equity	$13.0B	$9.6B	$7.6B	$5.0B
Total liabilities and stockholders equity	$26.0B	$20.4B
Preferred stock, par value (in USD per share)	$0.00	$0.00
Preferred stock, shares authorized (in shares)	10.0M shares	10.0M shares
Preferred stock, shares issued (in shares)	0 shares	0 shares
Preferred stock, shares outstanding (in shares)	0 shares	0 shares
Common stock, par value (in USD per share)	$0.00	$0.00
Common stock, shares authorized (in shares)	3.0B shares	3.0B shares
Common stock, shares, issued (in shares)	1.1B shares	1.0B shares
Common stock, shares, outstanding (in shares)	1.0B shares	1.0B shares
Treasury stock, common, shares (in shares)	18.5M shares	8.3M shares

Period ending	2025-12-31	2024-12-31	2023-12-31	2022-12-31
Cash and cash equivalents	$3.7B	$2.3B	$1.9B
Marketable securities	$2.6B	$3.5B
Accounts receivable, net	$2.6B	$2.2B
Current portion of deferred commissions	$590.0M	$517.0M
Prepaid expenses and other current assets	$970.0M	$668.0M
Total current assets	$10.5B	$9.2B
Deferred commissions, less current portion	$1.1B	$999.0M
Long-term marketable securities	$3.8B	$4.1B
Strategic investments	$1.5B	$472.0M
Property and equipment, net	$2.3B	$1.8B
Operating lease right-of-use assets	$806.0M	$693.0M
Intangible assets, net	$1.1B	$209.0M
Goodwill	$3.6B	$1.3B	$1.2B
Deferred tax assets	$1.1B	$1.4B
Other assets	$290.0M	$291.0M
Total assets	$26.0B	$20.4B
Accounts payable	$204.0M	$68.0M
Accrued expenses and other current liabilities	$1.8B	$1.4B
Current portion of deferred revenue	$8.3B	$6.8B
Current portion of operating lease liabilities	$112.0M	$102.0M
Total current liabilities	$10.4B	$8.4B
Deferred revenue, less current portion	$120.0M	$95.0M
Operating lease liabilities, less current portion	$800.0M	$687.0M
Long-term debt, net	$1.5B	$1.5B
Other long-term liabilities	$220.0M	$145.0M
Total liabilities	$13.1B	$10.8B
Preferred stock, $0.001 par value; 10,000 shares authorized; no shares issued or outstanding	$0	$0
Common stock, $0.001 par value; shares authorized: 3,000,000; shares issued: 1,065,776 and 1,040,757; shares outstanding: 1,047,278 and 1,032,437	$1.0M	$1.0M
Treasury stock, at cost (shares held: 18,498 and 8,320)	-$3.0B	-$1.2B
Additional paid-in capital	$10.7B	$7.4B
Accumulated other comprehensive income (loss)	$19.0M	-$68.0M
Retained earnings	$5.2B	$3.5B
Total stockholders equity	$13.0B	$9.6B	$7.6B	$5.0B
Total liabilities and stockholders equity	$26.0B	$20.4B
Preferred stock, par value (in USD per share)	$0.00	$0.00
Preferred stock, shares authorized (in shares)	10.0M shares	10.0M shares
Preferred stock, shares issued (in shares)	0 shares	0 shares
Preferred stock, shares outstanding (in shares)	0 shares	0 shares
Common stock, par value (in USD per share)	$0.00	$0.00
Common stock, shares authorized (in shares)	3.0B shares	3.0B shares
Common stock, shares, issued (in shares)	1.1B shares	1.0B shares
Common stock, shares, outstanding (in shares)	1.0B shares	1.0B shares
Treasury stock, common, shares (in shares)	18.5M shares	8.3M shares

Cash from operations¹¹¹²¹³¹⁴¹⁰$5.4B in 2025+340% since 2019

Capital spending¹¹¹²¹³¹⁴¹⁰$868.0M in 2025+228% since 2019

Free cash flow¹¹¹²¹³¹⁴¹⁰$4.6B in 2025+371% since 2019

Share buybacks²⁰¹³¹⁴¹⁰$1.8B in 2025

Every line of the cash flow as filed: the last 3 fiscal years, latest first.¹⁰

Period ending	2025-12-31	2024-12-31	2023-12-31
Net income	$1.7B	$1.4B	$1.7B
Depreciation and amortization	$738.0M	$564.0M	$562.0M
Amortization of deferred commissions	$621.0M	$550.0M	$459.0M
Stock-based compensation	$2.0B	$1.7B	$1.6B
Deferred income taxes	$249.0M	$98.0M	-$857.0M
Other	$104.0M	-$51.0M	$0
Accounts receivable	-$312.0M	-$254.0M	-$300.0M
Deferred commissions	-$758.0M	-$713.0M	-$717.0M
Prepaid expenses and other assets	-$384.0M	-$332.0M	-$203.0M
Accounts payable	$55.0M	-$52.0M	-$142.0M
Deferred revenue	$1.2B	$1.2B	$1.1B
Accrued expenses and other liabilities	$249.0M	$107.0M	$176.0M
Net cash provided by operating activities	$5.4B	$4.3B	$3.4B
Purchases of property and equipment	-$868.0M	-$852.0M	-$694.0M
Business combinations, net of cash acquired	-$1.1B	-$113.0M	-$279.0M
Purchases of other intangibles	-$43.0M	-$40.0M	-$3.0M
Purchases of marketable securities	-$2.8B	-$5.0B	-$4.6B
Purchases of strategic investments	-$1.1B	-$181.0M	-$75.0M
Sales and maturities of marketable securities	$4.1B	$3.8B	$3.5B
Other	$38.0M	-$36.0M	-$4.0M
Net cash used in investing activities	-$1.7B	-$2.5B	-$2.2B
Proceeds from employee stock plans	$270.0M	$237.0M	$194.0M
Repurchases of common stock	-$1.8B	-$696.0M	-$538.0M
Taxes paid related to net share settlement of equity awards	-$770.0M	-$700.0M	-$459.0M
Business combination	$0	-$184.0M	$0
Net cash used in financing activities	-$2.3B	-$1.3B	-$803.0M
Foreign currency effect on cash, cash equivalents and restricted cash	$7.0M	-$17.0M	$1.0M
Net change in cash, cash equivalents and restricted cash	$1.4B	$406.0M	$429.0M
Interest paid	$22.0M	$23.0M	$23.0M
Income taxes paid, net of refunds	$283.0M	$230.0M	$127.0M
Property and equipment included in accounts payable, accrued expenses and other liabilities	$154.0M	$55.0M	$44.0M
Fair value of common stock issued for business combinations	$1.9B	$0	$0
Federal	$46.0M	$64.0M	$2.0M
State	$83.0M	$55.0M	$54.0M
Foreign	$154.0M	$111.0M	$71.0M

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The story

ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy, and later incorporated in California in 2004. Luddy had previously served as chief technology officer (CTO) for Peregrine Systems, an enterprise software company based in San Diego, until 2002. In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.

Luddy was the only employee until mid-2005 when US$2.5 million in venture financing from JMI Equity allowed Glidesoft to hire five additional people. In 2006, the company changed its name to Service-Now.com. In 2007, ServiceNow reported an annual revenue of US$13 million and opened its first Silicon Valley office, in San Jose. 2007 was also the first year that the company "went cash flow positive".

As of January 2011, the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with Accenture who had more than 100 ServiceNow consultants. At this time, the company was sometimes known as "Service-now". By April 2011, the company had named Frank Slootman as chief executive officer.

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California. It was taken public by Morgan Stanley one month after it took Facebook public.

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP SE at the end of the calendar year. In January 2020, Bill appointed Gina Mastantuono as Chief Financial Officer. Under her leadership, ServiceNow crossed $10 billion in revenue in 2024 and grew its subscription revenue at a 26% compound annual growth rate from 2020 to 2024, earning the company a spot on the Fortune 500 list. Mastantuono was named President while continuing as CFO in 2025.

In May 2023, Nvidia announced a partnership with ServiceNow to include AI services in help desk software for corporations. As of December 2023, the number of employees in ServiceNow was estimated to be around 23,000.

In 2024, the platform was reported to have leaked potentially highly confidential data from the "knowledge base" module of over a thousand corporate users due to a misconfiguration of its access control settings. In October 2024, the company announced its plans to invest $1.5 billion in the UK. Its data centers there are located in the cities of London and Newport, Wales. In September 2025, ServiceNow announced that it was opening a new office in West Palm Beach, Florida. In January 2026, the company announced partnerships with Anthropic and OpenAI to add those companies' large language models into its AI platform to add agentic AI features.

Acquisitions

July 2013: Mirror42, an Amsterdam-based software developer

Read the full text

July 2014: Neebula Systems, an Israeli cloud computing tools company

February 2015: Intréis

June 2016: Brightpoint Security

January 2017: Machine learning startup DxContinuum

October 2017: San Diego human-centered design firm Telepathy; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization

October 2017: SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe formed the basis for ServiceNow's Mobile Platform, released in March 2019.

April 2018: VendorHawk, a software-as-a-service management company

May 2018: AI startup Parlo

October 2018: Data analytics company, FriendlyData

May 2019: Appsee Ltd., an in-app mobile analytics startup

November 2019: Fairchild Resiliency Systems

January 2020: Loom Systems, Passage AI, and Attivio

June 2020: Sweagle

November 2020: Element AI

March 2021: Intellibot

May 2021: Lightstep

August 2021: Swarm64 and Mapwize

October 2021: Gekkobrain

June 2022: Hitch

October 2022: Era Software

July 2023: AI-powered platform G2K

December 2023: UltimateSuite

March 2024: 4Industry

July 2024: Raytion GmbH

November 2024: Mission Secure

January 2025: Cuein AI

February 2025: Quality 360°

March 2025: Moveworks

April 2025: Logik

May 2025: Data.World

December 2025: Veza

December 2025: Armis

February 2026: Pyramid Analytics

March 2025: Traceloop

April 2026: Armis

July 2026: Ai.Work

September 2026: Sweep

From Wikipedia’s article on ServiceNow, shared under CC BY-SA 4.0.⁸

Leadership

Who has led ServiceNow, and when. Pick a name to see everywhere that person has worked.

Chief executive

Chair

William R. McDermott2022–now

President

Chief financial officer

Gina Mastantuono2020–now

Chief operating officer

20052010201520202025

Chief executive officerWilliam R. McDermott Nov 20, 2019 to now²¹
Chief executive officerJohn Donahoe May 10, 2017 to Nov 19, 2019²²
ChairWilliam R. McDermott Nov 21, 2022 to now²³
PresidentGina Mastantuono Feb 19, 2025 to May 2, 2025²⁴
PresidentPaul Fipps May 2, 2025 to now²⁵
PresidentAmit Zavery Nov 6, 2024 to Feb 19, 2025²⁶
PresidentChirantan "CJ" Desai Jan 25, 2023 to May 21, 2024²⁷
PresidentWilliam R. McDermott Nov 20, 2019 to Nov 17, 2022²¹
PresidentJohn Donahoe May 10, 2017 to Feb 11, 2019²²
Chief financial officerGina Mastantuono Jan 15, 2020 to now²⁸
Chief operating officerAmit Zavery Nov 6, 2024 to now²⁶
Chief operating officerChirantan "CJ" Desai Jan 26, 2022 to May 21, 2024²⁹
Chief operating officerDaniel McGee Aug 19, 2014 to Nov 15, 2016³⁰

Board members and other officers (36)

Principal Accounting OfficerDanielle Fontaine Feb 19, 2026 to now³¹
Chief Information OfficerChristopher Bedi Feb 4, 2022 to Jul 1, 2024³²
Chief Customer & Partner OfcLara Caimi Feb 4, 2022 to May 23, 2023³³
Chief Talent OfficerGabrielle B. Toledano Jan 28, 2021 to Feb 10, 2021³⁴
Chief People OfficerJacqueline P. Canney Aug 17, 2021 to now³⁵
Principal Accounting OfficerKevin Thomas McBride Nov 5, 2021 to now³⁶
Chief Strat & Corp Affairs OfcNicholas Tzitzon Nov 5, 2021 to now³⁷
Chief Revenue OfficerKevin Haverty Aug 6, 2020 to Jan 26, 2022³⁸
Principal Accounting OfficerFay Sien Goon Mar 7, 2019 to Aug 24, 2021³⁹
Chief Talent OfficerPatricia L. Wadors May 3, 2018 to Aug 19, 2020⁴⁰
Executive Officer (see remark)John Donahoe Mar 8, 2017 to Mar 8, 2017⁴¹
Chief Product OfficerChirantan "CJ" Desai Dec 19, 2016 to Nov 19, 2021⁴²
CHIEF TECHNOLOGY OFFICERArne Josefsberg Jun 28, 2012 to Jun 5, 2013⁴³
SVP, ENGINEERINGDaniel McGee Jun 28, 2012 to Jul 17, 2014⁴⁴
CHIEF PRODUCT OFFICERFrederic B. Luddy Jun 28, 2012 to Oct 19, 2016⁴⁵
Board memberEric S. Yuan May 28, 2026 to now⁴⁶
Board memberDeborah Black Apr 26, 2023 to now⁴⁷
Board memberLarry Quinlan Aug 9, 2021 to now⁴⁸
Board memberSukumar Rathnam Aug 26, 2021 to Jun 13, 2022⁴⁹
Board memberTamar Yehoshua Mar 7, 2019 to Jun 19, 2020⁵⁰
Board memberTeresa Briggs Mar 7, 2019 to now⁵¹
Board memberWilliam R. McDermott Nov 20, 2019 to Nov 17, 2022²¹
Board memberDennis Woodside May 3, 2018 to Jun 13, 2022⁵²
Board memberJohn Donahoe May 10, 2017 to May 14, 2020²²
Board memberPaul Edward Chamberlain Nov 2, 2016 to now⁵³
Board memberAnita M. Sands Jul 9, 2014 to now⁵⁴
Board memberSusan L. Bostrom Jul 9, 2014 to now⁵⁵
Board memberCharles Giancarlo Nov 20, 2013 to Jun 15, 2017⁵⁶
Board memberCharles Noell Iii. Jun 28, 2012 to Feb 20, 2014⁵⁷
Board memberDouglas M. Leone Jun 28, 2012 to Aug 7, 2015⁵⁸
Board memberFrederic B. Luddy Jun 28, 2012 to now⁴⁵
Board memberPaul Barber V. Jun 28, 2012 to Jun 10, 2016⁵⁹
Board memberRonald E. F. Codd Jun 28, 2012 to Feb 5, 2019⁶⁰
Board memberWilliam L. Strauss Jun 28, 2012 to Jun 12, 2017⁶¹
General counselHossein Nowbar Feb 12, 2026 to now⁶²
General counselRussell S. Elmer Nov 30, 2018 to now⁶³

Named in SEC Form D filings

People the company listed in its private-offering notices.

DirectorJonathan C Chadwick named Sep 26, 2025⁶⁴
DirectorJoseph "Larry" Quinlan named Sep 26, 2025⁶⁴
DirectorLawrence J Jackson Jr named Sep 26, 2025⁶⁴

Products and brands

ServiceNow is a platform-as-a-service, that is designed to support IT service management and help desk functionality with automated workflows. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from US$100.

The platform is packaged into different suites of applications called "modules", which are tailored to various business processes. Some of these areas include governance, risk management, and compliance, audit, business continuity planning, disaster recovery, vendor management, and environmental, social, and corporate governance. A commonly referred to benefit of the platform is that many of these modules are interconnected, such as the IRM suite (Integrated Risk Management), which will automatically create issues and assign tickets based on various risk and audit findings, findings that can be found through the manual or automated performance of different activities such as evidence requests. There is also a data and information visualization report creator called Performance Analytics.

The ServiceNow script is written in JavaScript, with database queries being made using a proprietary object-oriented API called Glide. In July 2023, the company released generative AI summarization and text-to-code features.

From Wikipedia’s article on ServiceNow, shared under CC BY-SA 4.0.⁸

Employees over time

201910,371¹

Former names

SERVICE-NOW.COMAug 22, 2006 to May 1, 2012⁷

Timeline

Nov 20, 2019New chief executive William R. McDermott becomes CEO²¹
May 10, 2017New chief executive John Donahoe becomes CEO²²
2004Founded Founded¹

Filings

1,214 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 41 major events, 838 insider forms, 12 large holders, 1 private raises, 302 other. The latest 20:

Sep 1, 20264 EDGAR
Sep 1, 20264 EDGAR
Aug 31, 2026144 EDGAR
Aug 31, 20264 EDGAR
Aug 28, 2026144 EDGAR
Aug 27, 2026144 EDGAR
Aug 20, 2026S-8 EDGAR
Aug 19, 20264 EDGAR
Aug 19, 20264 EDGAR
Aug 19, 20264 EDGAR
Aug 19, 20264 EDGAR
Aug 19, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 18, 20264 EDGAR
Aug 17, 20264 EDGAR

The 1,214 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

314 open-market trades by officers, directors and large owners since October 2021: 2 buys and 312 sales. Grants, option exercises and gifts are left out.

Date	Who	Trade	Shares	Price	Value	Filing
Aug 31, 2026	Fipps PaulPresident, Global Customer Ops	Sale	2,034	$147.87	$300.8K	Form 4
Aug 28, 2026	Canney Jacqueline PChief People & AI Enblmt. Off.	Sale	7,847	$138.00	$1.1M	Form 4
Aug 27, 2026	Chamberlain Paul EdwardDirector	Sale	2,700	$135.50	$365.9K	Form 4
Aug 13, 2026	Chamberlain Paul EdwardDirector	Sale	1,500	$125.60	$188.4K	Form 4
May 28, 2026	Briggs TeresaDirector	Sale	1,595	$108.70	$173.4K	Form 4
May 18, 2026	Fipps PaulPresident, Global Customer Ops	Sale	1,048	$98.51	$103.2K	Form 4
May 14, 2026	Chamberlain Paul EdwardDirector	Sale	1,500	$87.23	$130.8K	Form 4
May 14, 2026	Sands Anita MDirector	Sale	16,445	$90.14	$1.5M	Form 4
May 8, 2026	Fipps PaulPresident, Global Customer Ops	Sale	151	$90.47	$13.7K	Form 4
Apr 24, 2026	Canney Jacqueline PChief People & AI Enblmt. Off.	Sale	8,927	$89.60	$799.9K	Form 4
Feb 27, 2026	McDermott William RChairman & CEO	Buy	28,682	$104.60	$3.0M	Form 4
Feb 23, 2026	Fipps PaulPresident, Global Customer Ops	Sale	3,696	$101.77	$376.1K	Form 4
Feb 18, 2026	Fipps PaulPresident, Global Customer Ops	Sale	9,641	$105.93	$1.0M	Form 4
Feb 13, 2026	McBride Kevin ThomasFormer Principal Acctg Officer	Sale	1,400	$105.71	$148.0K	Form 4
Feb 12, 2026	Chamberlain Paul EdwardDirector	Sale	1,500	$101.17	$151.8K	Form 4
Dec 5, 2025	Mastantuono GinaPresident and CFO	Sale	415	$850.00	$352.8K	Form 4
Nov 28, 2025	Jackson LawrenceDirector	Sale	265	$810.22	$214.7K	Form 4
Nov 28, 2025	Chamberlain Paul EdwardDirector	Sale	300	$808.00	$242.4K	Form 4
Nov 28, 2025	Mastantuono GinaPresident and CFO	Sale	417	$808.00	$336.9K	Form 4
Nov 18, 2025	Tzitzon NicholasVice Chairman	Sale	522	$827.08	$431.7K	Form 4

All 314 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

VANGUARD CAPITAL MANAGEMENT LLCSCHEDULE 13G, 1 filing Apr 30, 2026⁶⁵
VANGUARD GROUP INCSCHEDULE 13G/A, 4 filings Feb 10, 2022 to Mar 27, 2026⁶⁶
BlackRockSCHEDULE 13G/A, 1 filing Feb 5, 2025⁶⁷
PRICE T ROWE ASSOCIATES INC /MD/SC 13G/A, 3 filings Feb 14, 2022 to Feb 14, 2024⁶⁸

Money raised

Private offerings the company reported to the SEC on Form D.

May 30, 2025Raised $389.1 million in a private offering of equity Form D: 40 investors so far Form D

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

Fund	Shares	Value	Share of the fund	Change
BlackRock, Inc.	96,057,763	$9.5B	0.1%	−1,443,831
Vanguard Capital Management LLC	67,351,838	$6.7B	0.1%	−628,381
State Street Corp	49,038,218	$4.9B	0.1%	+979,726
Morgan Stanley	26,630,984	$2.6B	0.1%	+3,282,989
Vanguard Portfolio Management LLC	25,184,743	$2.5B	0.1%	+12,173
Geode Capital Management, LLC	24,274,498	$2.4B	0.1%	−149,313
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	16,638,071	$1.7B	0.3%	+2,362,606
Jpmorgan Chase & Co	13,949,279	$1.4B	0.1%	−17,047,662
Norges Bank	12,458,091	$1.2B	0.1%	New
Fmr LLC	11,395,881	$1.1B	0.0%	−889,118
Northern Trust Corp	10,991,523	$1.1B	0.1%	+154,396
Goldman Sachs Group Inc	10,957,837	$1.1B	0.1%	+3,239,738
Amundi	10,517,264	$1.0B	0.3%	−961,834
Charles Schwab Investment Management Inc	8,080,617	$802.2M	0.1%	+473,452
Fisher Asset Management, LLC	8,018,318	$796.1M	0.2%	−14,634
Pictet Asset Management Holding SA	7,183,047	$713.2M	0.7%	+1,102,797
Bank of New York Mellon Corp	7,177,406	$712.6M	0.1%	−1,349,525
Victory Capital Management Inc	7,163,661	$711.2M	0.4%	−464,858
Ameriprise Financial Inc	6,975,128	$697.2M	0.1%	+1,520,479
Barclays PLC	6,904,348	$685.5M	0.2%	+237,844
Legal & General Group Plc	6,465,436	$641.9M	0.1%	−345,423
Bank Of America Corp /de/	6,319,051	$627.4M	0.0%	−762,720
National Bank Of Canada /fi/	6,234,306	$618.9M	0.5%	+3,868,044
Swedbank AB	6,061,895	$601.8M	0.5%	+3,010,419
Deutsche Bank Ag\	5,994,734	$595.2M	0.2%	+6,096

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

69 trades disclosed by members of Congress, the latest 25. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

Date	Member	Trade	Amount	Vs S&P since	Filing
Apr 24, 2026	Josh GottheimerDemocratic, House	Sale	$1,001 - $15,000	−56.7%	Report
Apr 14, 2026	Gilbert Ray Cisneros, Jr.Democratic, House	Partial sale	$1,001 - $15,000	−58.1%	Report
Mar 27, 2026	Alan ArmstrongRepublican, Senate	Sale	$15,001 - $50,000	−27.7%	Report
Mar 6, 2026	Josh GottheimerDemocratic, House	Buy	$1,001 - $15,000	+4.7%	Report
Feb 10, 2026	Byron DonaldsRepublican, House	Buy	$1,001 - $15,000	+28.0%	Report
Feb 10, 2026	Byron DonaldsRepublican, House	Buy	$1,001 - $15,000	+28.0%	Report
Jan 30, 2026	Josh GottheimerDemocratic, House	Sale	$1,001 - $15,000	−15.4%	Report
Dec 29, 2025	Markwayne Mullin, Senate	Buy	$15,001 - $50,000	−16.1%	Report
Dec 17, 2025	Josh GottheimerDemocratic, House	Partial sale	$1,001 - $15,000	+20.0%	Report
Dec 8, 2025	Julie JohnsonDemocratic, House	Buy	$1,001 - $15,000	−25.9%	Report
Dec 8, 2025	Julie JohnsonDemocratic, House	Sale	$1,001 - $15,000	+25.9%	Report
Nov 7, 2025	Gilbert Ray Cisneros, Jr.Democratic, House	Partial sale	$1,001 - $15,000	+28.8%	Report
Oct 17, 2025	Gilbert Ray Cisneros, Jr.Democratic, House	Buy	$1,001 - $15,000	−34.0%	Report
Sep 24, 2025	Markwayne Mullin, Senate	Buy	$1,001 - $15,000	−37.2%	Report
Aug 19, 2025	Val T. HoyleDemocratic, House	Sale	$1,001 - $15,000	+36.9%	Report
Aug 13, 2025	Lisa C. McClainRepublican, House	Sale	$1,001 - $15,000	+33.6%	Report
Aug 4, 2025	Lisa C. McClainRepublican, House	Buy	$1,001 - $15,000	−41.8%	Report
Jun 27, 2025	John J. McGuire IIIRepublican, House	Partial sale	$1,001 - $15,000	+52.9%	Report
Jun 17, 2025	Lisa C. McClainRepublican, House	Buy	$1,001 - $15,000	−55.2%	Report
Jun 9, 2025	Lisa C. McClainRepublican, House	Partial sale	$1,001 - $15,000	+56.4%	Report
Jun 6, 2025	Marjorie Taylor GreeneRepublican, House	Buy	$1,001 - $15,000	−56.7%	Report
May 16, 2025	John J. McGuire IIIRepublican, House	Buy	$1,001 - $15,000	−58.5%	Report
May 14, 2025	Marjorie Taylor GreeneRepublican, House	Buy	$1,001 - $15,000	−59.0%	Report
May 5, 2025	Marjorie Taylor GreeneRepublican, House	Buy	$1,001 - $15,000	−61.0%	Report
Apr 21, 2025	Bruce WestermanRepublican, House	Sale	$1,001 - $15,000	+51.9%	Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataServiceNow on Wikidata
2
SEC EDGARServiceNow filings on SEC EDGAR
3
WikipediaServiceNow on Wikipedia
4
GLEIFServiceNow LEI record (549300HJTQM36M0E1G39)
5
Yahoo FinanceNOW quote
6
Wikimedia CommonsServiceNow logo by ™/®ServiceNow, Public domain
7
SEC EDGARServiceNow filings on SEC EDGAR
8
WikipediaServiceNow on Wikipedia (revision used)
9
Wikimedia CommonsServiceNow photo by Donny Gonzo, CC0
10
SEC EDGARServiceNow 10-K for fiscal 2025
11
SEC EDGARServiceNow 10-K for fiscal 2019
12
SEC EDGARServiceNow 10-K for fiscal 2020
13
SEC EDGARServiceNow 10-K for fiscal 2021
14
SEC EDGARServiceNow 10-K for fiscal 2022
15
SEC EDGARServiceNow 10-Q for fiscal 2025
16
SEC EDGARServiceNow 10-Q for fiscal 2025
17
SEC EDGARServiceNow 10-Q for fiscal 2026
18
SEC EDGARServiceNow 10-K for fiscal 2019
19
SEC EDGARServiceNow 10-Q for fiscal 2025
20
SEC EDGARServiceNow 10-K for fiscal 2019
21
SEC EDGARWilliam R. McDermott, Chief executive officer
22
SEC EDGARJohn Donahoe, Chief executive officer
23
SEC EDGARWilliam R. McDermott, Chair
24
SEC EDGARGina Mastantuono, President
25
SEC EDGARPaul Fipps, President
26
SEC EDGARAmit Zavery, President
27
SEC EDGARChirantan "CJ" Desai, President
28
SEC EDGARGina Mastantuono, Chief financial officer
29
SEC EDGARChirantan "CJ" Desai, Chief operating officer
30
SEC EDGARDaniel McGee, Chief operating officer
31
SEC EDGARDanielle Fontaine, Principal Accounting Officer
32
SEC EDGARChristopher Bedi, Chief Information Officer
33
SEC EDGARLara Caimi, Chief Customer & Partner Ofc
34
SEC EDGARGabrielle B. Toledano, Chief Talent Officer
35
SEC EDGARJacqueline P. Canney, Chief People Officer
36
SEC EDGARKevin Thomas McBride, Principal Accounting Officer
37
SEC EDGARNicholas Tzitzon, Chief Strat & Corp Affairs Ofc
38
SEC EDGARKevin Haverty, Chief Revenue Officer
39
SEC EDGARFay Sien Goon, Principal Accounting Officer
40
SEC EDGARPatricia L. Wadors, Chief Talent Officer
41
SEC EDGARJohn Donahoe, Executive Officer (see remark)
42
SEC EDGARChirantan "CJ" Desai, Chief Product Officer
43
SEC EDGARArne Josefsberg, CHIEF TECHNOLOGY OFFICER
44
SEC EDGARDaniel McGee, SVP, ENGINEERING
45
SEC EDGARFrederic B. Luddy, CHIEF PRODUCT OFFICER
46
SEC EDGAREric S. Yuan, Board member
47
SEC EDGARDeborah Black, Board member
48
SEC EDGARLarry Quinlan, Board member
49
SEC EDGARSukumar Rathnam, Board member
50
SEC EDGARTamar Yehoshua, Board member
51
SEC EDGARTeresa Briggs, Board member
52
SEC EDGARDennis Woodside, Board member
53
SEC EDGARPaul Edward Chamberlain, Board member
54
SEC EDGARAnita M. Sands, Board member
55
SEC EDGARSusan L. Bostrom, Board member
56
SEC EDGARCharles Giancarlo, Board member
57
SEC EDGARCharles Noell Iii., Board member
58
SEC EDGARDouglas M. Leone, Board member
59
SEC EDGARPaul Barber V., Board member
60
SEC EDGARRonald E. F. Codd, Board member
61
SEC EDGARWilliam L. Strauss, Board member
62
SEC EDGARHossein Nowbar, General counsel
63
SEC EDGARRussell S. Elmer, General counsel
64
SEC EDGARServiceNow Form D naming Jonathan C Chadwick
65
SEC EDGARVANGUARD CAPITAL MANAGEMENT LLC SCHEDULE 13G on ServiceNow
66
SEC EDGARVANGUARD GROUP INC SCHEDULE 13G/A on ServiceNow
67
SEC EDGARBlackRock SCHEDULE 13G/A on ServiceNow
68
SEC EDGARPRICE T ROWE ASSOCIATES INC /MD/ SC 13G/A on ServiceNow