Beginning as a company developing graphics processing units (GPUs), Nvidia subsequently expanded its business into other areas, including systems on chips (SoCs) and application programming interfaces (APIs) for data science, high-performance computing, artificial intelligence (AI), and mobile and automotive applications.
As of the first quarter of 2025, Nvidia held a 92% share of the discrete desktop and laptop GPU market.
Nvidia's first graphics accelerator, the NV1, was designed to process quadrilateral primitives (forward texture mapping), a feature that set it apart from competitors, who preferred triangle primitives. However, when Microsoft introduced the DirectX platform, it chose not to support any other graphics software and announced that its Direct3D API would exclusively support triangles. As a result, the NV1 failed to gain traction in the market.
Nvidia had also entered into a partnership with Sega to supply the graphics chip for the Dreamcast console and worked on the project for about a year. However, Nvidia's technology was already lagging behind competitors. This placed the company in a difficult position: continue working on a chip that was likely doomed to fail or abandon the project, risking financial collapse.
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In a pivotal moment, Sega's president, Shoichiro Irimajiri, visited Huang in person to inform him that Sega had decided to choose another vendor for the Dreamcast. However, Irimajiri believed in Nvidia's potential and persuaded Sega's management to invest $5 million into the company. Huang later reflected that this funding was all that kept Nvidia afloat, and that Irimajiri's "understanding and generosity gave us six months to live".
In 1996, Huang laid off more than half of Nvidia's employees-reducing headcount from 100 to 40-and focused the company's remaining resources on developing a graphics accelerator product optimized for processing triangle primitives: the RIVA 128. By the time the RIVA 128 was released in August 1997, Nvidia had only enough money left for one month's payroll. The sense of impending failure became so pervasive that it gave rise to Nvidia's unofficial company motto: "Our company is thirty days from going out of business." Huang began internal presentations to Nvidia staff with those words for many years.
Nvidia sold about a million RIVA 128 units within four months, and used the revenue to fund development of its next generation of products. In 1998, the release of the RIVA TNT helped solidify Nvidia's reputation as a leader in graphics technology.
2011–2014
In November 2011, after initially unveiling it at Mobile World Congress, Nvidia released its ARM-based system on a chip for mobile devices, Tegra 3. Nvidia claimed that the chip featured the first-ever quad-core mobile CPU. In May 2011, it was announced that Nvidia had agreed to acquire Icera, a baseband chip making company in the UK, for $367 million. In January 2013, Nvidia unveiled the Tegra 4, as well as the Nvidia Shield, an Android-based handheld game console powered by the new system on a chip. On July 29, 2013, Nvidia announced that it acquired PGI from STMicroelectronics.
In 2014, Nvidia ported the Valve games Portal and Half Life 2 to its Nvidia Shield Tablet as Lightspeed Studio. Since 2014, Nvidia has diversified its business focusing on three markets: gaming, automotive electronics, and mobile devices.
2016–2019
On May 6, 2016, Nvidia unveiled the first GPUs of the GeForce 10 series, the GTX 1080 and 1070, based on the company's new Pascal microarchitecture. Nvidia claimed that both models outperformed its Maxwell-based Titan X model; the models incorporate GDDR5X and GDDR5 memory respectively, and use a 16 nm manufacturing process. The architecture also supports a new hardware feature known as simultaneous multi-projection (SMP), which is designed to improve the quality of multi-monitor and virtual reality (VR) rendering. Laptops that include these GPUs and are sufficiently thin – as of late 2017, under 0.8 inches (20 mm) – have been designated as meeting Nvidia's "Max-Q" design standard.
In July 2017, Nvidia and Chinese search giant Baidu announced a far-reaching AI partnership that includes cloud computing, autonomous driving, consumer devices, and Baidu's open-source AI framework PaddlePaddle. Baidu unveiled that Nvidia's Drive PX 2 AI will be the foundation of its autonomous-vehicle platform.
On December 7, 2017, Nvidia released the Titan V. On March 27, 2018, Nvidia released the Nvidia Quadro GV100. On September 27, 2018, Nvidia released the RTX 2080 GPUs. In 2018, Google announced that Nvidia's Tesla P4 graphic cards would be integrated into Google Cloud service's artificial intelligence.
In May 2018, on the Nvidia user forum, a thread was started asking the company to update users when it would release web drivers for its cards installed on legacy Mac Pro machines up to mid-2012 5,1 running the macOS Mojave operating system 10.14. Web drivers are required to enable graphics acceleration and multiple display monitor capabilities of the GPU. On its Mojave update info website, Apple stated that macOS Mojave would run on legacy machines with 'Metal compatible' graphics cards and listed Metal compatible GPUs, including some manufactured by Nvidia. However, this list did not include Metal compatible cards that currently work in macOS High Sierra using Nvidia-developed web drivers. In September, Nvidia responded, "Apple fully controls drivers for macOS. But if Apple allows, our engineers are ready and eager to help Apple deliver great drivers for macOS 10.14 (Mojave)." In October, Nvidia followed this up with another public announcement, "Apple fully controls drivers for macOS. Unfortunately, Nvidia currently cannot release a driver unless it is approved by Apple," suggesting a possible rift between the two companies. By January 2019, with still no sign of the enabling web drivers, Apple Insider weighed into the controversy with a claim that Apple management "doesn't want Nvidia support in macOS". The following month, Apple Insider followed this up with another claim that Nvidia support was abandoned because of "relational issues in the past", and that Apple was developing its own GPU technology. Without Apple-approved Nvidia web drivers, Apple users are faced with replacing their Nvidia cards with a competing supported brand, such as AMD Radeon from the list recommended by Apple.
2020–2023
In May 2020, Nvidia developed an open-source ventilator to address the shortage resulting from the global coronavirus pandemic. On May 14, 2020, Nvidia officially announced its Ampere GPU microarchitecture and the Nvidia A100 GPU accelerator. In July 2020, it was reported that Nvidia was in talks with SoftBank to buy Arm, a UK-based chip designer, for $32 billion.
On September 1, 2020, Nvidia officially announced the GeForce 30 series based on the company's new Ampere microarchitecture.
In October 2020, Nvidia announced its plan to build the most powerful computer in Cambridge, England. The computer, called Cambridge-1, launched in July 2021 with a $100 million investment and will employ AI to support healthcare research. According to Jensen Huang, "The Cambridge-1 supercomputer will serve as a hub of innovation for the UK, and further the groundbreaking work being done by the nation's researchers in critical healthcare and drug discovery."
Also in October 2020, along with the release of the Nvidia RTX A6000, Nvidia announced it was retiring its workstation GPU brand Quadro, shifting its product name to Nvidia RTX for future products and the manufacturing to be Ampere architecture-based.
In March 2022, Nvidia's CEO Jensen Huang mentioned that they were open to having Intel manufacture their chips in the future. This was the first time the company mentioned that it would work together with Intel's upcoming foundry services.
In September 2022, Nvidia announced its next-generation automotive-grade chip, Drive Thor. That same month, Nvidia announced a collaboration with the Broad Institute of MIT and Harvard related to the entire suite of Nvidia's AI-powered healthcare software suite called Clara, that includes Parabricks and MONAI.
Following United States Department of Commerce regulations which placed an embargo on exports to China of advanced microchips, which went into effect in October 2022, Nvidia saw its data center chip added to the export control list. The next month, the company unveiled a new advanced chip in China, called the A800 GPU, that met the export control rules.
In September 2023, Getty Images announced that it was partnering with Nvidia to launch Generative AI by Getty Images, a new tool that let people create images using Getty's library of licensed photos. Getty said they would use Nvidia's Edify model, which was available on Nvidia's generative AI model library Picasso.
On September 26, 2023, Denny's CEO Kelli Valade joined Huang in East San Jose to celebrate the founding of Nvidia at Denny's on Berryessa Road, where a plaque was installed to mark the relevant corner booth as the birthplace of a $1 trillion company. By then, Nvidia's H100 GPUs were in such demand that even other tech giants were beholden to how Nvidia allocated supply. Larry Ellison of Oracle Corporation said that month that during a dinner with Huang at Nobu in Palo Alto, he and Elon Musk of Tesla, Inc. and xAI "were begging" for H100s, "I guess is the best way to describe it. An hour of sushi and begging".
In October 2023, it was reported that Nvidia had quietly begun designing ARM-based central processing units (CPUs) for Microsoft's Windows operating system with a target to start selling them in 2025.
2024–2026
In January 2024, Raymond James Financial analysts estimated that Nvidia was selling the H100 GPU in the price range of $25,000 to $30,000 each, while on eBay, individual H100s cost over $40,000. Several major technology companies were purchasing tens or hundreds of thousands of GPUs for their data centers to run generative AI projects; simple arithmetic implied that they were committing to billions of dollars in capital expenditures.
On March 18, Nvidia announced its new AI chip and microarchitecture Blackwell, named after mathematician David Blackwell.
In April 2024, Reuters reported that China had allegedly acquired banned Nvidia chips and servers from Supermicro and Dell via tenders.
In June 2024, Trend Micro announced a partnership with Nvidia to develop AI-driven security tools, notably to protect the data centers where AI workloads are processed. This collaboration integrates Nvidia NIM and Nvidia Morpheus with Trend Vision One and its Sovereign and Private Cloud solutions to improve data privacy, real-time analysis, and rapid threat mitigation.
In October 2024, Nvidia introduced a family of open-source multimodal large language models called NVLM 1.0, which features a flagship version with 72 billion parameters, designed to improve text-only performance after multimodal training.
In October 2024, Nvidia reported that it had been collaborating with Raytheon (a RTX Corporation business) to "explore network pipelines that accelerate workloads on GPUs and use GPU acceleration software libraries".
On April 7, 2025, Nvidia released the Llama-3.1-Nemotron-Ultra-253B-v1 reasoning large language model, under the Nvidia Open Model License. It comes in three sizes: Nano, Super and Ultra.
On May 28, 2025, Nvidia's second-quarter revenue forecast fell short of market estimates due to U.S. export restrictions impacting AI chip sales to China, yet the company's stock rose 5% as investors remained optimistic about long-term AI demand.
In July 2025, it was announced that Nvidia had acquired CentML, a Canadian-based AI firm.
On July 10, 2025, Nvidia closed for the first time with a market cap above $4 trillion, after its market cap briefly touched and then retreated from that number during the previous day. Nvidia became the first company to reach a market cap of $4 trillion. At that point, Nvidia was worth more than the combined value of all publicly traded companies in the United Kingdom.
On July 29, 2025, Nvidia ordered 300,000 H20 AI chips from Taiwan Semiconductor Manufacturing Company (TSMC) due to strong demand from Chinese tech firms like Tencent and Alibaba.
In August 2025, Nvidia and competitor Advanced Micro Devices agreed to pay 15% of the revenues from certain chip sales in China as part of an arrangement to obtain export licenses. Nvidia will pay only for sales of the H20 chips.
On September 17, 2025, Nvidia chief executive Jensen Huang said he was "disappointed" after the Cyberspace Administration of China (CAC) ordered companies including TikTok parent company ByteDance and Alibaba not to purchase the RTX Pro 6000D, a graphics chip made specifically for the Chinese market. China's internet regulator banned the country's largest technology companies from buying Nvidia's artificial intelligence chips as part of efforts to strengthen the domestic industry and compete with the United States. The CAC instructed companies this week to end both testing and orders of the RTX Pro 6000D, which Nvidia had designed as a tailor-made product for China, according to three people with knowledge of the matter.
On September 18, 2025, Nvidia announced it would invest $5 billion in Intel, backing the struggling U.S. chipmaker just weeks after the White House arranged a deal for the federal government to take a major stake in the company. The investment will give Nvidia an immediate holding of about 4% in Intel once new shares are issued to finalize the agreement. Nvidia's move provides Intel with fresh support following years of unsuccessful turnaround efforts and will allow Nvidia to offer its powerful GB300 data center servers based on Blackwell GPUs on Intel's X86 architecture.
On September 22, 2025, Nvidia and OpenAI announced a memorandum of understanding for a partnership wherein Nvidia would invest $100 billion into OpenAI, and OpenAI would use Nvidia chips and systems in new data centers. OpenAI will build new AI data centers using Nvidia systems, amounting to at least 10 gigawatts system power, which is the equivalent of energy produced by more than four Hoover Dams. The deal was meant to be a circular arrangement where OpenAI will pay back Nvidia's investment through the purchase of Nvidia's chips, which is a model common in AI partnerships. This "circularity" is estimated at $35 billion in new Nvidia chips bought by OpenAI, for every $10 billion Nvidia invests in OpenAI. As of January 2026, negotiations had not progressed beyond early stages, and the two companies were rethinking the partnership's structure. In the months leading up to this, chief executive Jensen Huang privately emphasized to industry associates that the original deal was non-binding and not finalized when announced.
In October 2025, a coalition of Nvidia, nonprofit Electric Power Research Institute and PJM Interconnection announced that the first commercial application of software-developed by startup Emerald AI (in which Nvidia invests), that adjusts the energy draw on a power grid in real time was to be deployed at a new data center under construction in Virginia. Dubbed "Aurora", the facility is expected to set a new flexible power standard.
A server farm dedicated to autonomous AI was also announced in October 2025, as a collaboration between SDS Schönfeld, a data services firm owned by UC Schönfeld, and VAST Data, an Israeli company specializing in AI storage management that collaborates closely with Nvidia. Reports indicate that approximately $30 billion has been secured for the Bet Yehoshua server farm. It is expected to feature "tens of petabytes of data infrastructure powered by VAST, along with thousands of Nvidia Blackwell GPUs and Nvidia network processors."
On October 29, 2025, Nvidia became the first company to reach a market capitalization of $5 trillion.
Nvidia's stock prices fell by 2% on November 11, 2025, as the SoftBank Group dumped its entire Nvidia portfolio worth $5.8 billion, redirecting the capital towards OpenAI instead.
On December 1, 2025, Nvidia released Alpamayo-R1, an open source, vision-language-action AI model for self-driving vehicles. This was done so that developers and researchers can understand how these models work and come up with standard ways on how the industry can evaluate how they work.
On December 15, 2025, Nvidia announced the Nemotron 3 family of models consisting of Nano, Super and Ultra models, built on a hybrid mixture-of-experts (MoE) architecture. Nvidia said Nano has around 30 billion parameters, Super 100 billion, and Ultra 500 billion.
On December 18, 2025, Nvidia announced plans to build a major new research and development campus in Kiryat Tivon, Israel, projected to employ more than 10,000 people and become one of the company's largest sites outside the United States. The 22-acre complex is scheduled to begin construction in 2027, with initial operations expected in 2031, and will include laboratories, green areas, and public facilities. The project reinforces Israel's role as Nvidia's principal international development hub in advanced AI and computing technologies.
In December 2025, it was announced that Nvidia had acquired SchedMD, the company behind the open-source workload manager Slurm, as part of an effort to expand its AI and high-performance computing software capabilities. Nvidia stated that Slurm would remain open-source and vendor-neutral after the acquisition, with no financial terms disclosed.
In December 2025, CNBC reported Nvidia had agreed to buy assets from Groq for $20 billion in cash. The deal included a non-exclusive licensing agreement with Nvidia for Groq's inference technology. Several of Groq's senior leaders, including its CEO, also agreed to join Nvidia as part of the deal. While both companies said Groq would continue to operate as an individual company, the transaction drew criticism from several industry analysts as a tactic to avoid regulatory scrutiny.
In late 2025, Nvidia entered advanced negotiations to acquire AI21 Labs, an Israeli developer of large language models, in a deal valued at as much as $2 billion to $3 billion. The proposed transaction is widely described as a talent-focused "acquihire" aimed at integrating AI21's workforce of approximately 200 specialists into Nvidia's global artificial intelligence operations. If completed, the transaction would be Nvidia's second-largest Israeli acquisition after its $7 billion purchase of Mellanox in 2020.
At CES 2026, CEO Jensen Huang unveiled Nvidia's Vera Rubin AI platform and the Alpamayo open-source model. Hesai was also picked as Nvidia's laser technology partner, supplying Lidar sensors to the company, streamlining software, hardware, and data in its autonomous driving products.
In January 2026, Nvidia launched a new weather forecasting service called Earth-2. It is an open-sourced platform that can be incorporated to improve the AI function across models used by scientists, businesses and local governments.
On February 24, 2026, Nvidia announced its acquisition of Israeli startup Illumex, a developer of generative semantic data infrastructure, in a deal reportedly valued at around $60 million.
GPU technology conference
Nvidia's GPU Technology Conference (GTC) is a series of technical conferences held around the world. It originated in 2009 in San Jose, California, with an initial focus on the potential for solving computing challenges through GPUs. In recent years, the conference's focus has shifted to various applications of artificial intelligence and deep learning; including self-driving cars, healthcare, high-performance computing, and Nvidia Deep Learning Institute (DLI) training. GTC 2018 attracted over 8400 attendees. GTC 2020 was converted to a digital event and drew roughly 59,000 registrants. After several years of remote-only events, GTC in March 2024 returned to an in-person format in San Jose, California.
At GTC 2025, Nvidia unveiled its next-generation AI hardware, the Blackwell Ultra and Vera Rubin chips, signalling a leap toward agentic AI and reasoning-capable computing. Huang projected that AI-driven infrastructure would drive Nvidia's data center revenue to $1 trillion by 2028. The announcement also introduced Isaac GR00T N1 (humanoid robotics model), Cosmos (synthetic training data AI), and the Newton physics engine, developed in collaboration with DeepMind and Disney Research.
Product families
Nvidia's product families include graphics processing units, wireless communication devices, and automotive hardware and software, such as:
GeForce, consumer-oriented graphics processing products
RTX, professional visual computing graphics processing products (replacing GTX and Quadro)
NVS, a multi-display business graphics processor
Tegra, a system on a chip series for mobile devices
Tesla, a line of dedicated general-purpose GPUs for high-end image generation applications in professional and scientific fields
nForce, a motherboard chipset created by Nvidia for Intel (Celeron, Pentium and Core 2) and AMD (Athlon and Duron) microprocessors
GRID, a set of hardware and services by Nvidia for graphics virtualization
Shield, a range of gaming hardware including the Shield Portable, Shield Tablet and Shield TV
Drive, a range of hardware and software products for designers and manufacturers of autonomous vehicles. The Drive PX-series is a high-performance computer platform aimed at autonomous driving through deep learning, while Driveworks is an operating system for driverless cars.
BlueField, a range of data processing units, initially inherited from its acquisition of Mellanox Technologies
Datacenter/server class CPU, codenamed Grace, released in 2023
DGX, an enterprise platform designed for deep learning applications
Maxine, a platform providing developers a suite of AI-based conferencing software
Omniverse, a platform for creating and operating metaverse applications
DLSS 5, a compact diffusion transformer architecture designed to improve real-time neural rendering capabilities
Open-source software support
Until September 23, 2013, Nvidia had not published any documentation for its advanced hardware, meaning that programmers could not write free and open-source device drivers for its products without resorting to reverse engineering. Additionally, features like its compute platform CUDA and the DLSS technology suite are proprietary and only available on its hardware. As such, Nvidia has been notable for proprietization and vendor-locking practices.
Nvidia has released Linux <open-source GPU kernel modules> under dual GPL/MIT licensing, allowing developers to inspect the driver module code and contribute improvements in collaboration with the community.NVIDIA Releases Open-Source GPU Kernel Modules The Nvidia open-gpu-kernel-modules repository on GitHub provides the publicly accessible source code for these modules, supporting modern GPU architectures in Linux environments. Furthermore, Nvidia's acquisition of SchedMD and the release of new open-source AI models highlight its broader commitment to open-source software and the AI ecosystem.[1]
Instead, Nvidia provides its own binary GeForce graphics drivers for X.Org and an open-source library that interfaces with the Linux, FreeBSD or Solaris kernels and the proprietary graphics software. Nvidia also provided but stopped supporting an obfuscated open-source driver that only supports two-dimensional hardware acceleration and ships with the X.Org distribution.
The proprietary nature of Nvidia's drivers has generated dissatisfaction within free-software communities. In a 2012 talk, Linus Torvalds gave a middle-finger gesture and criticized Nvidia's stance toward Linux. Some Linux and BSD users insist on using only open-source drivers and regard Nvidia's insistence on providing nothing more than a binary-only driver as inadequate, given that competing manufacturers such as Intel offer support and documentation for open-source developers, and others like AMD release partial documentation and provide some active development.
Nvidia only provides x86/x64 and ARMv7-A versions of its proprietary driver; as a result, features like CUDA are unavailable on other platforms. Some users claim that Nvidia's Linux drivers impose artificial restrictions, like limiting the number of monitors that can be used at the same time, but the company has not commented on these accusations.
In 2014, with the introduction of its Maxwell GPUs, Nvidia began requiring firmware signed with Nvidia's own private cryptographic key to unlock all features of its graphics cards. Consequently, open-source drivers written by third parties were rendered significantly less functional than the official binary driver.
On May 12, 2022, Nvidia announced that it is opensourcing its GPU kernel modules. Support for Nvidia's firmware was implemented in nouveau in 2023, which allows proper power management and GPU reclocking for Turing and newer graphics card generations.
On July 21, 2025, Nvidia announced to extend CUDA support to RISC-V.
As of 2026, NVIDIA has over 100 different open-source projects available on GitHub in different areas such as computer vision, networking, cybersecurity, AR/VR, Robotics, Generative AI etc.
Partial list of Nvidia open-source projects
garak
GR00T
Nouveau
NVDLA
Nvidia Collective Communications Library
PhysX (since 2018)
TensorRT-LLM
VDPAU
Vibrante
NemoClaw
Nemotron
Nvidia OpenShell
Nvidia proprietary software
CUDA
DLSS
Nvidia GameWorks
Nvidia Omniverse
OptiX
TensorRT