Oracle provides cloud infrastructure, AI services, database and database management software, enterprise applications, analytics, and developer tools that help businesses manage their data, operations, and IT environments.
Oracle provides software applications, such as integrated enterprise software applications, Oracle Fusion Cloud Applications, human capital management (HCM), customer relationship management (CRM), and supply chain management (SCM).
The Oracle Database was released in 2004 as 10g. Subsequently, the product was released several times, with the newest issue released as 12c in 2018. Oracle released its Autonomous Database in 2018, Oracle Database 23ai in 2024, and issued its newest release Oracle AI Database 26ai in 2025.
Additionally, Oracle Corporation acquired and developed the following additional database technologies:
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Berkeley DB, which offers embedded database processing
Oracle Rdb, a relational database system running on OpenVMS platforms. Oracle acquired Rdb in 1994 from Digital Equipment Corporation. Oracle has since made many enhancements to this product and development continues as of 2008.
TimesTen, which features in-memory database operations
Oracle Essbase, which continues the Hyperion Essbase tradition of multi-dimensional database management
MySQL, a relational database management system licensed under the GNU General Public License, initially developed by MySQL AB
Oracle NoSQL Database, a scalable, distributed key-value NoSQL database
Data centers
In March 2026, Oracle announced plans to build 72 multicloud data centers embedded with Microsoft, Amazon, and Google clouds. At the same time, Oracle had more than 200 live or in-progress cloud regions throughout the world—more than any of its competitors. The multicloud database side of the business grew 817% in Q2 of fiscal year 2026.
Oracle’s data center expansion has drawn opposition from some residents and environmental groups over concerns about water consumption, energy demand, air quality, and the effects of large-scale construction on surrounding communities. Such concerns have emerged around projects including the planned Project Jupiter campus in southern New Mexico, where critics have questioned the development’s water and power requirements and its potential effects on local resources.
Oracle and its development partners have announced measures intended to reduce the environmental impact of new data centers. The planned Port Washington, Wisconsin, campus is expected to use closed-loop liquid cooling, match non-renewable energy consumption with renewable-energy purchases, and pursue LEED certification. Project Jupiter’s developers replaced plans for gas turbines and diesel generators with solid oxide fuel cells and have said the campus will use recycled, non-potable water to reduce freshwater consumption.
Middleware
Oracle Fusion Middleware is a family of middleware software products, including application server, system integration, business process management (BPM), user interaction, content management, identity management and business intelligence (BI) products.
Oracle Secure Enterprise Search
Oracle Secure Enterprise Search (SES), Oracle's enterprise-search offering, gives users the ability to search for content across multiple locations, including websites, XML files, file servers, content management systems, enterprise resource planning systems, customer relationship management systems, business intelligence systems, and databases.
Product Lines
Oracle Applications, software sold by Oracle based on its own database, first appeared in the late 1980s. Oracle Corporation maintains a number of product lines, such as:
Oracle E-Business Suite
PeopleSoft Enterprise
PeopleSoft EnterpriseOne (Later renamed, JD Edwards EnterpriseOne)
PeopleSoft World (Later renamed, JD Edwards World)
Siebel
JD Edwards
Merchandise Operations Management (Formerly Retek)
Planning & Optimisation
Store Operations (Formerly 360Commerce)
Enterprise management
Oracle Enterprise Manager (OEM) is a web-based monitoring and management tool for Oracle products (and for some third-party software), including database management, middleware management, application management, hardware and virtualization management and cloud management.
The Primavera products of Oracle's Construction & Engineering Global Business Unit (CEGBU) consist of project-management software.
Development software
Oracle Corporation's tools for developing applications include (among others):
Oracle Designer – a CASE tool which integrates with Oracle Developer Suite
Oracle Developer – which consists of Oracle Forms, Oracle Discoverer and Oracle Reports
Oracle JDeveloper, a freeware IDE
NetBeans, a Java-based software-development platform
Oracle APEX – low-code platform for web-oriented development
Oracle SQL Developer, an integrated development environment for working with SQL-based databases
Oracle SQL*Plus Worksheet, a component of Oracle Enterprise Manager (OEM)
OEPE, Oracle Enterprise Pack for Eclipse
Open Java Development Kit
Oracle Developer Studio – a software generation system for the development of C, C++, Fortran, and Java software
Oracle Visual Builder Studio
Operating systems
Oracle Corporation develops and supports two operating systems: Oracle Solaris and Oracle Linux.
Hardware
The Sun hardware range acquired by Oracle Corporation's purchase of Sun Microsystems
Oracle SPARC T-series servers and M-series mainframes developed and released after Sun acquisition
Engineered systems: pre-engineered and pre-assembled hardware/software bundles for enterprise use
Exadata Database Machine – hardware/software integrated storage
Exalogic Elastic Cloud – hardware/software integrated application server
Exalytics In-Memory Machine – hardware/software integrated in-memory analytics server
Oracle Database Appliance
Big Data Appliance – integrated map-reduce/big data solution
SPARC SuperCluster T4-4 – a general purpose engineered system
Oracle Cloud
Oracle Cloud is a cloud computing service offered by Oracle Corporation providing servers, storage, network, applications and services through a global network of Oracle Corporation managed data centers. The company allows these services to be provisioned on demand over the Internet.
Oracle Cloud provides Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS) and Data as a Service (DaaS). These services are used to build, deploy, integrate and extend applications in the cloud.
Oracle has continued to make updates to its generative AI service, which is built and supported on Oracle Cloud Infrastructure and large language models (LLM) from Cohere as of 2023, Meta's Llama as of 2024, and xAI's Grok 3 as of 2025. The company has also been working to integrate generative AI into its other services. In April 2025, Oracle incorporated HeatWave GenAI into its database. In September 2025, Oracle and OpenAI signed a $300 billion contract for 4.5 gigawatts of power capacity over five years. In October 2025, Oracle and Microsoft announced a partnership to enhance supply chain efficiency and responsiveness for manufacturers. It was also announced that Oracle will offer cloud services using Advanced Micro Devices' upcoming MI450 artificial intelligence chips.
OPERA Cloud
OPERA Cloud is a property management software (PMS) positioned under Oracle Hospitality. It's available across 236 countries and territories. In 2026, IHG Hotels & Resorts onboarded OPERA Cloud as its official PMS. In 2025, Accor onboarded it as its official PMS, moving away from Mews (software). In 2023, it was a market leader among PMSs.
Marketing
Sales practices
In 1990, Oracle laid off 10% (about 400 people) of its work force because of accounting errors. This crisis came about because of Oracle's "up-front" marketing strategy, in which sales people urged potential customers to buy the largest possible amount of software all at once. The sales people then booked the value of future license sales in the current quarter, thereby increasing their bonuses. This became a problem when the future sales subsequently failed to materialize. Oracle eventually had to restate its earnings twice, and also settled (out of court) class-action lawsuits arising from its having overstated its earnings. Ellison stated in 1992 that Oracle had made "an incredible business mistake".
Humphries described the cause ("building for years") as a combination of technical problems that benefited rivals, and the sales force using side letters and other improper tactics to meet the company's longstanding goal of doubling revenue each year. Ellison hired ("bring in adults", Jerry Held said) new executives Jeff Henley and Raymond J. Lane, who helped the company recover from what Ken Jacobs later described as a "near death experience", in which Oracle required an investment from a Japanese steel company to meet payroll.
Competition
The relational database industry was unusually concentrated. Besides being headquartered near each other in the San Francisco Bay area, database technology experts attended the same universities and served on the same standards committees (with Jim Gray serving as neutral arbiter as companies tried to get competing proposals enacted). Sales and marketing people were both fierce rivals and often moved between the companies, even as engineers socialized with each other. The smaller, later-founded database vendors viewed Oracle as their top enemy, with Bob MacDonald of Informix Software calling Oracle "the evil empire", while Humphries described his company as "the Klingons of" the bay.
Held later described his company's philosophy as "it's not good enough for Oracle to win. It was important for somebody else to lose". Ingres was its first major competitor; Oracle's strategy of focusing on one opponent at a time. Even publicly complimenting other rivals "to take the pressure off", Held said, while effective, caused it to neglect Sybase as a threat. Conversely, when Sybase had technical problems "it was: how do you put every ounce of product marketing, sales effort and focus on that". IBM's endorsement of SQL in Db2 in the early 1980s benefited Oracle and forced rivals like Ingres and Informix Corporation to adopt SQL to compete. Oracle acknowledged IBM as the standard while emphasizing its own superiority, touting "total IBM SQL compatibility" while IBM's software ran "only on IBM mainframes". By the mid-1980s the company described its database as "the last DBMS", bragging that Oracle now had larger database revenue than dBASE maker Ashton-Tate, and stating that Microsoft, Ashton-Tate, and Sybase's planned Microsoft SQL Server "jumped on Oracle's SQL bandwagon".
MacDonald credited Oracle with "being marketing oriented before any of the competitors... pushing the envelope on selling the future way ahead of the rest of us". Stu Schuster of Sybase said "Larry taught us a lot about marketing". While other database companies' brochures emphasized technical features, Oracle advertisements showed an Oracle jet fighter shooting down Ashton-Tate and Borland biplanes; dBASE, IBM, and Db2 were among the many competitors Oracle marketing criticized by name. Conversely, another Oracle ad quoted Microsoft's Bill Gates, Sun's Scott McNealy, Hewlett-Packard's John A. Young, and Apple Computer's John Sculley as agreeing with Ellison on Oracle's database breakthroughs. Larry Rowe of Ingres said "you could never come up with a strategy to beat Oracle because whatever you said today, two days later Ellison was saying it with more marketing dollars". Jacobs said, by contrast:
It really surprises me when people say Oracle's a great marketing machine because by definition, if you think a company has great marketing, they don't. If you think they have great technology then they do have a great marketing machine. Larry's belief has fundamentally always been that marketing isn't critical; he's famous for saying, "If you're not building the product and you're not selling it, tell me what it is you do." Because those are the things that he felt were important. So marketing has never been a focus.
The "benchmark wars" began in the early 1980s; Roger Sippl of Informix said that when his company's product beat Oracle on 27 of 30 benchmarks, advertisements titled "Oracle wins again!" appeared citing the three it won, and Ellison allegedly called Dave DeWitt at the University of Wisconsin after he developed a benchmark unfavorable to Oracle, threatening to get the professor fired. Schuster and Held recalled "a not very pleasant environment because it was so directly competitive". They and Sippl described "a vicious cycle" of companies battling each other over, for example, whose distributed database had the best two-phase commit:
The ads weren't to let me show you how my product helps you solve your business problem, Mr. Customer. It's let me tell you how much better I am than the guy down the street to the point of taking out billboards.
Even IBM participated in the "billboard wars". By 1995 Oracle had 44% of the $2.4 billion relational database market; Sybase had 17% and Informix had 16%. By 1996 Informix, after acquiring Illustra, became Oracle's most important rival. The intense war between Informix CEO Phil White and Ellison made front-page news in Silicon Valley for three years. Informix claimed that Oracle had hired away Informix engineers to disclose important trade secrets about an upcoming product. Informix finally dropped its lawsuit against Oracle in 1997. Held said
And, in one year, we kind of turned the focus from Sybase to Informix, and basically they never knew what hit them. It was such a concerted effort. I mean, it was amazing how you could get product management, marketing, and sales focused. We had a thing, "Where in the world is Phil White," because Phil White was their best sales person. If he went into an account, one of our best guys was in right after them to make sure that they didn't win that business. It was such amazingly focused effort. And within 12 months, Informix was basically on the floor.
In November 2005, a book detailing the war between Oracle and Informix was published, titled The Real Story of Informix Software and Phil White. It gave a detailed chronology of the battle of Informix against Oracle, and how Informix Software's CEO Phil White landed in jail because of his obsession with overtaking Ellison.
After what Held described as "the period of time where some of the wheels came off, first at Ingres then at Sybase, and then at Informix", Oracle was the only substantial independent database vendor until Microsoft SQL Server became widespread in the late 1990s and IBM acquired Informix Software in 2001 (to complement its Db2 database). Oracle has competed for new database licenses on UNIX, GNU, and Windows operating systems primarily against IBM's Db2 and Microsoft SQL Server.
In 2004, Oracle's sales grew at a rate of 14.5% to $6.2 billion, giving it 41.3% and the top share of the relational-database market (InformationWeek – March 2005), with market share estimated at up to 44.6% in 2005 by some sources.
Oracle Corporation's main competitors in the database arena remain IBM Db2 and Microsoft SQL Server, and to a lesser extent Sybase and Teradata, with free databases such as PostgreSQL and MySQL also having a significant share of the market. EnterpriseDB, based on PostgreSQL, has recently made inroads by proclaiming that its product delivers Oracle-compatible SQL and procedural language features at a much lower price-point.
Oracle's main competitors in the database market include IBM and Microsoft, and in enterprise applications, SAP. On March 22, 2007, Oracle sued SAP, accusing it of fraud and unfair competition.
In the market for business intelligence software, many other software companies, both small and large, have successfully competed in quality with Oracle and SAP products. Business intelligence vendors can be categorized into the "big four" consolidated BI firms such as Oracle, who has entered BI market through a recent trend of acquisitions (including Hyperion Solutions), and the independent "pure play" vendors such as MicroStrategy, Actuate, and SAS.
Oracle Financials was ranked in the Top 20 Most Popular Accounting Software Infographic by Capterra in 2014, beating out SAP and a number of its other competitors.
Oracle and SAP
From 1988, Oracle Corporation and the German company SAP AG had a decade-long history of cooperation, beginning with the integration of SAP's R/3 enterprise application suite with Oracle's relational database products. Despite the SAP partnership with Microsoft, and the increasing integration of SAP applications with Microsoft products (such as Microsoft SQL Server, a competitor to Oracle Database), Oracle and SAP continue their cooperation. According to Oracle Corporation, the majority of SAP's customers use Oracle databases.
In 2004, Oracle began to increase its interest in the enterprise-applications market (in 1989, Oracle had already released Oracle Financials). A series of acquisitions by Oracle Corporation began, most notably with those of PeopleSoft, Siebel Systems, and Hyperion.
SAP recognized that Oracle had started to become a competitor in a market where SAP had the leadership, and saw an opportunity to lure in customers from those companies that Oracle Corporation had acquired. SAP would offer those customers special discounts on the licenses for its enterprise applications.
Oracle Corporation would resort to a similar strategy, by advising SAP customers to get "OFF SAP" (a play on the words of the acronym for its middleware platform "Oracle Fusion for SAP"), and also by providing special discounts on licenses and services to SAP customers who chose Oracle Corporation products.
Oracle and SAP (the latter through its recently acquired subsidiary TomorrowNow) competed in the third-party enterprise software maintenance and support market. On March 22, 2007, Oracle filed a lawsuit against SAP. In Oracle Corporation v. SAP AG Oracle alleged that TomorrowNow, which provides discount support for legacy Oracle product lines, used the accounts of former Oracle customers to systematically download patches and support documents from Oracle's website and to appropriate them for SAP's use. Some analysts have suggested the suit could form part of a strategy by Oracle Corporation to decrease competition with SAP in the market for third-party enterprise software maintenance and support.
On July 3, 2007, SAP admitted that TomorrowNow employees had made "inappropriate downloads" from the Oracle support website. However, it claims that SAP personnel and SAP customers had no access to Oracle intellectual property via TomorrowNow. SAP's CEO Henning Kagermann stated that "Even a single inappropriate download is unacceptable from my perspective. We regret very much that this occurred." Additionally, SAP announced that it had "instituted changes" in TomorrowNow's operational oversight.
On November 23, 2010, a U.S. district court jury in Oakland, California, found that SAP AG must pay Oracle Corp $1.3 billion for copyright infringement, awarding damages that could be the largest-ever for copyright infringement. While admitting liability, SAP estimated the damages at no more than $40 million, while Oracle claimed that they are at least $1.65 billion. The awarded amount is one of the 10 or 20 largest jury verdicts in U.S. legal history. SAP said it was disappointed by the verdict and might appeal. On September 1, 2011, a federal judge overturned the judgment and offered a reduced amount or a new trial, calling Oracle's original award "grossly" excessive. Oracle chose a new trial.
On August 3, 2012, SAP and Oracle agreed on a judgment for $306 million in damages, pending approval from the U.S. district court judge, "to save time and expense of [a] new trial". After the accord has been approved, Oracle can ask a federal appeals court to reinstate the earlier jury verdict. In addition to the damages payment, SAP has already paid Oracle $120 million for its legal fees.
Slogans
"Information driven"
For the Oracle Database: "Can't break it, can't break in" and "Unbreakable"
"Enabling the Information Age"
"Enabling the Information Age Through Network Computing"
As of 2008: "The Information Company"
As of 2010: "Software. Hardware. Complete."
As of late 2010: "Hardware and Software, Engineered to Work Together"
As of mid 2015: "Integrated Cloud Applications and Platform Services"