The story
The chain was founded in 1994, when the first supermarket opened in Moscow.
In 2002, Perekrestok started expanding into other Russian regions.
In 2006, Perekrestok and Pyaterochka merged, creating X5 Retail Group while keeping the Perekrestok brand unchanged.
In 2014, the chain adopted a new store concept, with state-of-the-art retail equipment, better use of selling space, and improved interior and exterior design.
In February 2020, Perekrestok had begun the roll-out of new store concept. Among the highlights of the new concept were an updated interior and exterior designs, and a selection of new services offered in-store. The new Perekrestok concept was designed to meet the needs of today's customers, including frequent purchases of ready-to-eat and ready-to-go products. About 50% of the selling space was dedicated to fresh categories (fruits, vegetables, dairy products, cheese, deli meats, as well as fresh fish and meat) or salad bars, bakeries, and cafés. A special area was focused on the health foods category.
From Wikipedia’s article on Perekrestok (supermarket chain), shared under CC BY-SA 4.0.3