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Polaris

American automotive manufacturer

Polaris Inc. is an American automotive manufacturer headquartered in Medina, Minnesota, United States.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 18, 2026.

Overview

1954Founded1

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  • TickerPII on NYSE1
  • Industryautomotive industry1
  • HeadquartersMedina1
  • Founded inRoseau1
  • Websitewww.polaris.com
  • Incorporated inDE4
  • Business address2100 Highway 55, Medina, Mn 553404
  • Filer categoryLarge accelerated filer4

Polaris Inc. is an American automotive manufacturer headquartered in Medina, Minnesota, United States. Polaris was founded in Roseau, Minnesota, where it still has engineering and manufacturing facilities. The company manufactured motorcycles through its Victory Motorcycles subsidiary until January 2017, then produced motorcycles through the Indian Motorcycle subsidiary, which it purchased in April 2011 and announced its divestiture in October 2025. Polaris produced personal watercraft from 1994 to 2004. The company was originally named Polaris Industries Inc. and was renamed in 2019 to Polaris Inc.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

19.1%Gross margin6
-4.9%Operating margin6
-6.5%Net margin6
-0.3%Revenue growth, 20256
-56.2%Return on equity6
1.82×Debt to equity6
$558.1MFree cash flow6

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Wholegoods brought in 74% of the revenue Polaris broke down this way in fiscal 2025.

  1. Wholegoods$5.3B674%down 3% from 2024
  2. PG&A$1.9B626%up 10% from 2024
Products and services by year
Products and services202320242025
Wholegoods$7.1B$5.5B$5.3B
PG&A$1.8B$1.7B$1.9B

Business segments

Off Road brought in 80% of the revenue Polaris broke down this way in fiscal 2025.

  1. Off Road$5.7B680%up 0% from 2024
  2. On Road$926.5M613%down 6% from 2024
  3. Marine$512.4M67%up 7% from 2024
Business segments by year
Business segments202320242025
Off Road$7.0B$5.7B$5.7B
On Road$1.2B$987.8M$926.5M
Marine$765.4M$480.9M$512.4M

Regions

United States brought in 79% of the revenue Polaris broke down this way in fiscal 2025.

  1. United States$5.7B679%up 1% from 2024
  2. EMEA$790.0M611%down 2% from 2024
  3. Canada$419.9M66%down 6% from 2024
  4. APLA$279.8M64%down 6% from 2024
Regions by year
Regions202320242025
United States$7.1B$5.6B$5.7B
EMEA$886.2M$802.9M$790.0M
Canada$584.0M$446.2M$419.9M
APLA$342.0M$297.3M$279.8M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue81¢$5.8B
  • Research and development5¢$371.9M
  • Other costs11¢$797.5M
  • Interest2¢$131.4M
  • Income tax1¢$67.9M

Out of $7.2B in revenue.6 The company lost money this year.

Where each dollar of operating cash went, fiscal 2025

  • Capital spending25¢$182.9M
  • Dividends paid20¢$150.3M
  • Share buybacks0¢$2.4M
  • Kept or used elsewhere55¢$405.4M

Out of $741.0M of cash from operations.6

Financial statements

Revenue789106$7.2B in 2025+5% since 2019
0$2.5B$5.0B$7.5B$10.0B2019: $6.8B$6.8B20192020: $6.3B$6.3B2020−7%2021: $7.4B$7.4B2021+18%2022: $8.6B$8.6B2022+15%2023: $8.9B$8.9B2023+4%2024: $7.2B$7.2B2024−20%2025: $7.2B$7.2B2025−0%
Gross profit789106$1.4B in 2025−17% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $1.6B$1.6B20192020: $1.5B$1.5B2020−7%2021: $1.8B$1.8B2021+14%2022: $2.0B$2.0B2022+12%2023: $2.0B$2.0B2023+0%2024: $1.5B$1.5B2024−25%2025: $1.4B$1.4B2025−7%
Operating income789106-$348.7M in 2025
-$500.0M0$500.0M$1.0B2019: $483.7M$483.7M20192020: $521.0M$521.0M2020+8%2021: $712.0M$712.0M2021+37%2022: $804.5M$804.5M2022+13%2023: $700.9M$700.9M2023−13%2024: $290.6M$290.6M2024−59%2025: -$348.7M-$348.7M2025
Net income789106-$465.5M in 2025
-$500.0M-$250.0M0$250.0M$500.0M$750.0M2019: $324.0M$324.0M20192020: $124.8M$124.8M2020−61%2021: $493.9M$493.9M2021+296%2022: $447.1M$447.1M2022−9%2023: $502.8M$502.8M2023+12%2024: $110.8M$110.8M2024−78%2025: -$465.5M-$465.5M2025

Every line of the income statement as filed: the last 3 fiscal years, latest first.6

Period ending2025-12-312024-12-312023-12-31
Sales$7.2B$7.2B$8.9B
Cost of sales$5.8B$5.7B$7.0B
Gross profit$1.4B$1.5B$2.0B
Selling and marketing$505.0M$500.4M$542.3M
Research and development$371.9M$336.9M$374.3M
General and administrative$541.8M$436.5M$422.8M
Goodwill, Impairment Loss$52.6M$0$0
Loss on disposal group held for sale$330.4M$0$0
Total operating expenses$1.8B$1.3B$1.3B
Operating (loss) income-$348.7M$290.6M$700.9M
Interest expense$131.4M$137.0M$125.0M
Other expense (income), net$52.6M$12.8M-$44.5M
(Loss) income before income taxes-$532.7M$140.8M$620.4M
(Benefit) provision for income taxes-$67.9M$29.6M$117.7M
Net (loss) income-$464.8M$111.2M$502.7M
Net (income) loss attributable to noncontrolling interest-$700.0K-$400.0K$100.0K
Net (loss) income-$465.5M$110.8M$502.8M
Basic (in dollars per share)-$8.18$1.96$8.80
Diluted (in dollars per share)-$8.18$1.95$8.71
Basic (in shares)56.9M shares56.5M shares57.1M shares
Diluted (in shares)56.9M shares56.8M shares57.7M shares

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The story

Edgar Hetteen (later described by the Snowmobile Hall of Fame in St. Germain, Wisconsin, as the father of the snowmobile), David Johnson, and Edgar's brother Allan Hetteen were partners in Hetteen Hoist and Derrick in Roseau, Minnesota. Edgar had dropped out of school after the eighth grade in 1934. David Johnson and company employees Paul Knochenmus and Orlen Johnson, who was the first person to ride a Polaris, decided to create a vehicle that could travel through snow. These vehicles' primary use was to make hunting locations more accessible. David Johnson and several employees created the prototype in 1954 while Edgar was on a business trip. Edgar returned to Roseau to discover the snow machine and was furious the employees had used their time and company resources on the machine. This first machine used a grain silo conveyor belt as a track, a Briggs and Stratton motor, and an old Chevy bumper for skis. Edgar was skeptical of its value, and the No. 1 sled was soon sold to Roseau lumberyard owner "Silver Pete" H.F. Peterson for $465 in order to meet company payroll.

However, the employees continued to focus on building snowmobiles and soon a second model was created, with Allan Hetteen leading the way; it was called the Polaris Sno Traveler. The first production model rolled off the assembly line in Minnesota in 1956. The original models weighed close to 1,000 lb (450 kg) and moved at a speed of about 20 mph (32 km/h). As Polaris snowmobiles gained sales traction, Edgar Hetteen became an advocate of the new product line. In order to promote the new snowmobile and prove its reliability and usefulness, in 1960 Edgar led a three-snowmobile, 1,200-mile trek across the Alaskan wilderness, starting from Bethel, Alaska. The trip took three weeks, and much of the time, Edgar struggled to maintain 10 mph over the snow. The Fairbanks Daily News-Miner put them on its front page. However, Edgar's absence caused problems for him with the Roseau bank's board of directors. Soon after completing the trip, Edgar left the company in June and started a competing company called Polar Manufacturing in Thief River Falls, Minnesota. The company name later changed to Arctic Enterprises; in the mid-1980s it filed for bankruptcy amid declining industry snowmobile sales with a recession and overproduction in a poor winter which continued the demise of many manufacturers. The company emerged from bankruptcy and continues on today as Arctic Cat.

Polaris began developing a smaller consumer-sized, front-engine snowmobile to compete with the Ski-Doo in the early 1960s. In 1964, Polaris released the Comet. However, the Comet soon ran into problems as it could not travel in all types of snow conditions. Polaris then recalled the sleds and quickly developed a new prototype to avoid bankruptcy. The new model, the 1965 Mustang, became a hit as a family snowmobile and boosted Polaris sales. Polaris continued to develop snowmobiles similar to this model throughout the 1960s–1970s, and went on to become one of the leaders in the snowmobile industry.

In the early 1980s, Polaris started creating an Indy style snowmobile with IFS and a wider stance. They continued with the Indy style sled in the 90s with the Storm, XLT, XCR, Ultra, RMK, and Trail lines, within the last few years Polaris has re-introduced the INDY model name. In 1985, Polaris introduced the Scrambler ATC and Trail Boss, which are considered to be the first American-made production all-terrain vehicles (ATV). In the early 1990s, Polaris introduced the Polaris Rocky Mountain King (RMK)- a snowmobile specific for mountain terrain. In May 2009, Polaris announced the creation of an On-Road Vehicle Division. The new division will be devoted to the growth of Victory motorcycles and other on-road products and brands. In 2010, Polaris introduced the Polaris Rush snowmobile which had a new suspension system and better trail handling capabilities. This snowmobile is also available with retro graphics on the Rush and Iq models. In late 2005, Polaris announced that it would purchase a portion of KTM Motorcycles. Through this venture KTM has developed their own ATV and Polaris has developed Sport ATVs which utilize the KTM 525 and 450 powerplants.

On May 21, 2010, Polaris announced that it was opening a new manufacturing plant in Mexico. The sister facility in Osceola, Wisconsin still remains in full operation. The opening of the Monterrey, Mexico facility is anticipated to save the company $30 million annually, with most of that savings coming from lower wages. The Monterrey facility has 3 assembly lines devoted to production of Ranger side-by-sides for global markets. The original intent of the Monterrey facility was to serve markets in the Southern US plus Mexico and North America.

In October 2011, Polaris announced an investment in Brammo, Inc., an electric vehicle company based in Ashland, Oregon, United States. Its first production electric motorcycle, the Brammo Enertia, is assembled in Ashland and sold at dealerships. Polaris continued its investment in Brammo when it participated in the $13 million opening tranche of Brammo's Series C funding round in July 2012. Polaris had been showing interest in electric propulsion, producing an electric version of its Ranger Side-by-Side and more recently buying Global Electric Motorcars (GEM). As one publication put it, "This latest move likely signals the addition of clean and quiet drivetrains to ATVs and motorcycles under the global giant's brand umbrella – snowmobiles may have to wait on battery breakthroughs before they become commercially feasible." On January 15, 2015, Polaris announced that it had purchased the entire electric motorcycle business from Brammo. Production of electric motorcycles was slated to commence at Polaris' factory in Spirit Lake, Iowa during the second half of 2015. Polaris also manufactures Victory and Indian motorcycles at the Spirit Lake factory.

In 2012, production restarted on the Indy-named sleds (stopped in 2004 with the Indy 500) with the release of the 2013 Indy 600 and Indy 600 SP. For 2014, Polaris will expand the Indy name and provide model variants for nearly all categories (the one exception being the "Mountain" class).

On April 11, 2013, Polaris announced that it acquired Aixam-Mega, a French quadricycle manufacturer.

Read the full text

On January 9, 2015, Polaris announced it will be opening a new 600,000-square-foot facility in Huntsville, Alabama that will employ at least 1,700 workers. Construction on the new manufacturing plant is set to start in early 2015 and should be opened by the spring of 2016. The plant will support several core processes including, vehicle assembly, chassis and body painting, welding, fabrication and injection molding.

On March 7, 2016, Polaris acquired Taylor-Dunn, a manufacturer of industrial vehicles based in Anaheim, CA.

On January 9, 2017, Polaris Chairman and CEO Scott Wine announced they would be shutting down Victory Motorcycles. They announced they will continue to honor warranties and produce parts for Victory Motorcycles for the next 10 years.

In April 2018, Polaris Industries agreed to pay a record $27.25 million civil penalty for failing to report defective off-road vehicles.

In May 2018, Polaris reentered the production of boats by purchasing the Indiana-based Boat Holdings LLC for $805 million. The company invested further in its boating division in January 2019 with the acquisition of Marquis-Larson Boat Group out of Pulaski, Wisconsin. Production of Marquis-Larson moved to a facility in Syracuse, Indiana. They then went on to make the Polaris Slingshot, a three-wheeler.

On July 29, 2019, the company changed its name from Polaris Industries Inc. to Polaris Inc. and commenced trading with the new name on August 8, 2019.

On July 20, 2023, Polaris bought Walker Evans Racing.

In 2023, the company launched the all-electric Ranger XP Kinetic (electric motor and electric transmission). In 2022, Godfrey's Mighty G Pontoon was launched, compatible with either electric or gas propulsion, with consumers favoring electric rigs.

In October 2025 Polaris announced the sale of Indian Motorcycle to private equity firm Carolwood LP, with Polaris retaining a minority stake in the new company.

From Wikipedia’s article on Polaris Inc., shared under CC BY-SA 4.0.5

Leadership

Who has led Polaris, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (42)

Products and brands

  • all-terrain vehicle
  • motorcycle
  • snowmobile
  • van

Listed on Wikidata.1

Subsidiaries and ownership

Subsidiaries

Also owns

From Wikidata.1

Former names

  • POLARIS INDUSTRIES INC/MNNov 21, 1994 to Jul 23, 20194
  • Polaris Industries Inc.1954 to 20191

Timeline

  1. Jan 29, 2021New chief executive Michael T. Speetzen becomes CEO14
  2. 2019Renamed Name changed to Polaris Inc.1
  3. Sep 3, 2008New chief executive Scott W. Wine becomes CEO15
  4. Nov 7, 2006New chief executive Thomas C. Tiller becomes CEO16
  5. 1954Founded Founded in Roseau1

Filings

445 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 43 major events, 303 insider forms, 27 large holders, 52 other. The latest 20:

  1. Oct 2, 20264 EDGAR
  2. Oct 2, 20264 EDGAR
  3. Oct 2, 20264 EDGAR
  4. Oct 2, 20264 EDGAR
  5. Oct 2, 20264 EDGAR
  6. Oct 2, 20264 EDGAR
  7. Sep 2, 20264 EDGAR
  8. Aug 12, 2026SCHEDULE 13G/A EDGAR
  9. Jul 31, 2026SCHEDULE 13G EDGAR
  10. Jul 31, 2026SCHEDULE 13G EDGAR
  11. Jul 28, 2026S-8 EDGAR
  12. Jul 28, 202610-Q EDGAR
  13. Jul 28, 20268-K EDGAR
  14. Jul 2, 20264 EDGAR
  15. Jul 2, 20264 EDGAR
  16. Jul 2, 20264 EDGAR
  17. Jul 2, 20264 EDGAR
  18. Jul 2, 20264 EDGAR
  19. Jul 2, 20264 EDGAR
  20. Jun 24, 20263 EDGAR

The 445 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last three years, summarized. The full record is on SEC EDGAR.

Insider trades and holders

Large holders

Investors who own more than 5% must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively. 27 such filings since October 2021, the latest 10:

  1. Aug 12, 2026SCHEDULE 13G/A
  2. Jul 31, 2026SCHEDULE 13G
  3. Jul 31, 2026SCHEDULE 13G
  4. May 12, 2026SCHEDULE 13G
  5. Apr 6, 2026SCHEDULE 13G/A
  6. Mar 27, 2026SCHEDULE 13G/A
  7. Aug 11, 2025SCHEDULE 13G
  8. May 13, 2025SCHEDULE 13G/A
  9. May 13, 2025SCHEDULE 13G
  10. Nov 13, 2024SC 13G/A

From Forms 4 and Schedules 13D and 13G filed with the SEC.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.7,325,540$501.4M0.0%+269,834
Vanguard Portfolio Management LLC2,892,742$198.0M0.0%+105,829
State Street Corp2,692,541$184.3M0.0%+121,031
Aqr Capital Management LLC2,566,179$175.6M0.1%+390,761
Vanguard Capital Management LLC2,434,514$166.6M0.0%+25,440
American Century Companies Inc2,017,241$138.1M0.1%+45,147
Capital World Investors1,609,055$110.1M0.0%−2,288,608
Geode Capital Management, LLC1,444,365$98.9M0.0%+35,746
Dimensional Fund Advisors LP1,340,113$91.7M0.0%−206,147
Canada Pension Plan Investment Board1,137,008$77.8M0.0%−63,592
Balyasny Asset Management L.P.1,079,296$73.9M0.1%New
Auto-Owners Insurance Co1,035,000$70.8M1.6%No change
Jacobs Levy Equity Management, Inc1,020,428$69.8M0.3%+367,492
Morgan Stanley1,019,846$69.8M0.0%−715,703
Goldman Sachs Group Inc1,012,723$69.3M0.0%−914,744
Ameriprise Financial Inc866,795$59.3M0.0%−23,703
Northern Trust Corp713,983$48.9M0.0%+30,352
UBS Group AG707,010$48.4M0.0%−333,491
Quantinno Capital Management LP696,062$47.6M0.1%+328,793
Charles Schwab Investment Management Inc655,384$44.9M0.0%−17,945
Gotham Asset Management, LLC650,520$44.5M0.1%−55,306
Two Sigma Investments, LP646,151$44.2M0.0%−22,182
Bank of New York Mellon Corp639,691$43.8M0.0%−17,384
Invesco Ltd.629,092$43.1M0.0%−19,465
ProShare Advisors LLC532,959$36.5M0.1%+44,039

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

14 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Oct 31, 2025Lisa C. McClainRepublican, HouseSale$1,001 - $15,000+32.2%Report
Oct 30, 2025Lisa C. McClainRepublican, HouseBuy$1,001 - $15,000−34.0%Report
Oct 30, 2025Lisa C. McClainRepublican, HouseSale$1,001 - $15,000+34.0%Report
Jun 17, 2025Lisa C. McClainRepublican, HouseBuy$1,001 - $15,000+4.4%Report
Dec 14, 2023Jerry MoranRepublican, SenateSale$1,001 - $15,000+106.0%Report
Dec 14, 2023Jerry MoranRepublican, SenateSale$1,001 - $15,000+106.0%Report
Dec 21, 2021Jerry MoranRepublican, SenateBuy$1,001 - $15,000−115.5%Report
Dec 21, 2021Jerry MoranRepublican, SenateBuy$1,001 - $15,000−115.5%Report
Jun 10, 2021Susie LeeDemocratic, HouseSale$1,001 - $15,000+140.2%Report
May 14, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−145.5%Report
Dec 31, 2020Shelley Moore CapitoRepublican, SenateSale$1,001 - $15,000+150.3%Report
Nov 18, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+157.8%Report
Oct 1, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000−172.4%Report
May 19, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000−197.0%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

Sources

The numbers on this page point here. Each one links to the record it came from.

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