PLBY on Nasdaq
Playboy, Inc.
American retail-miscellaneous retail company based in Wilmington.
Price unavailable
Last updated Oct 18, 2026.
Overview
Compare with Winmark, POMDOCTOR Ltd or LIVE VENTURES Inc, or pick any stock.
Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Key numbers, fiscal 2025
71.0%Gross margin3
-6.6%Operating margin3
-10.5%Net margin3
4.1%Revenue growth, 20253
-69.0%Return on equity3
9.40×Debt to equity3
-$1.0MFree cash flow3
What sells
Revenue by product, business segment and region, as the company reports it to the SEC.
Products and services
Consumer Products brought in 59% of the revenue Playboy, Inc. broke down this way in fiscal 2025.
Products and services by year
| Products and services | 2024 | 2025 |
|---|---|---|
| Consumer Products | $69.7M | $71.0M |
| Trademark Licensing | $24.8M | $46.4M |
| Digital Subscriptions And Products | $14.4M | $3.3M |
| Events And Sponsorships | $398.0K | $236.0K |
Business segments
Direct To Consumer brought in 60% of the revenue Playboy, Inc. broke down this way in fiscal 2025.
Business segments by year
| Business segments | 2024 | 2025 |
|---|---|---|
| Direct To Consumer | $69.7M | $70.9M |
| Licensing | $24.8M | $46.4M |
Regions
United States brought in 33% of the revenue Playboy, Inc. broke down this way in fiscal 2025.
Regions by year
| Regions | 2024 | 2025 |
|---|---|---|
| United States | $55.9M | $40.2M |
| AUMember | $31.3M | $29.2M |
| LU | $0 | $20.0M |
| [Canada] | $11.0M | $12.6M |
| United Kingdoms | $10.0M | $12.2M |
| Other Countries | $7.9M | $6.8M |
Where the money goes
Where each dollar of revenue went, fiscal 2025
- Cost of revenue28¢$35.1M
- Selling, general and admin71¢$91.0M
- Income tax1¢$1.2M
Out of $120.9M in revenue.3 The company lost money this year.
Where each dollar of operating cash went, fiscal 2025
- Capital spending100¢$1.0M
Out of $18.0K of cash from operations. Spending exceeded cash from operations; the rest came from savings or borrowing.3
Financial statements
Every line of the income statement as filed: the last 2 fiscal years, latest first.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Net revenues | $120.9M | $116.1M |
| Cost of sales | -$35.1M | -$41.8M |
| Selling and administrative expenses | -$91.0M | -$98.7M |
| Impairments | -$2.1M | -$26.1M |
| Other operating expense, net | -$763.0K | -$399.0K |
| Total operating expense | -$129.0M | -$167.0M |
| Operating loss | -$8.0M | -$50.8M |
| Interest expense | -$8.2M | -$23.7M |
| Other income (expense), net | $2.4M | -$1.7M |
| Total nonoperating expense | -$5.9M | -$25.4M |
| Loss before income taxes | -$13.9M | -$76.2M |
| Benefit (expense) from income taxes | $1.2M | -$3.1M |
| Net loss | -$12.7M | -$79.4M |
| Net loss attributable to Playboy, Inc. | -$12.7M | -$79.4M |
| Net loss per share, basic (in dollars per share) | -$0.13 | -$1.04 |
| Net loss per share, diluted (in dollars per share) | -$0.13 | -$1.04 |
| Weighted average shares, basic (in shares) | 100.3M shares | 76.0M shares |
| Weighted average shares, diluted (in shares) | 100.3M shares | 76.0M shares |
No quarter-by-quarter statement was filed.
Every line of the balance sheet as filed: the last 5 fiscal years (annual) or 5 quarters (quarterly), latest first.3
| Period ending | 2025-12-31 | 2025-06-30 | 2025-05-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|---|---|
| Cash and cash equivalents | $37.8M | $30.9M | |||
| Restricted cash | $100.0K | $100.0K | |||
| Receivables, net of $0.7 million and $0.5 million of allowance for credit losses as of December 31, 2025 and 2024, respectively | $4.1M | $7.3M | |||
| Inventories, net | $12.9M | $8.9M | |||
| Prepaid expenses and other current assets | $7.4M | $5.5M | |||
| Assets held for sale, current | $3.1M | $4.8M | |||
| Total current assets | $65.5M | $57.5M | |||
| Restricted cash | $4.9M | $2.3M | |||
| Property and equipment, net | $4.2M | $4.9M | |||
| Operating right-of-use assets | $16.0M | $19.5M | |||
| Goodwill | $37.5M | $36.0M | $54.9M | ||
| Other intangible assets, net | $155.9M | $156.0M | |||
| Contract assets, net of current portion | $7.5M | $7.8M | $8.7M | ||
| Other noncurrent assets | $922.0K | $715.0K | |||
| Total assets | $292.4M | $284.7M | |||
| Accounts payable | $11.9M | $10.7M | |||
| Deferred revenues, current portion | $11.0M | $9.7M | $9.2M | ||
| Operating lease liabilities, current portion | $7.4M | $6.6M | |||
| Long-term debt, current portion | $1.5M | $381.0K | |||
| Other current liabilities and accrued expenses | $31.9M | $28.5M | |||
| Total current liabilities | $63.8M | $55.8M | |||
| Deferred revenues, net of current portion | $14.3M | $5.8M | $4.6M | ||
| Deferred tax liabilities, net | $6.4M | $10.3M | |||
| Operating lease liabilities, net of current portion | $14.8M | $18.8M | |||
| Long-term debt, net of current portion | $172.6M | $176.2M | |||
| Other noncurrent liabilities | $2.3M | $1.8M | |||
| Total liabilities | $274.2M | $268.8M | |||
| Series B convertible preferred stock, $0.0001 par value per share, 28,001 shares authorized, 0 issued and outstanding as of December 31, 2025; 28,001 shares authorized, 28,000.00001 issued and outstanding as of December 31, 2024 | $0 | $23.9M | $0 | ||
| Redeemable noncontrolling interest | -$208.0K | -$208.0K | |||
| Common stock, $0.0001 par value per share; 400,000,000 shares authorized, 115,069,810 shares issued and 112,819,881 shares outstanding at December 31, 2025; 92,110,964 shares issued and 89,861,035 shares outstanding at December 31, 2024 | $11.0K | $9.0K | |||
| Treasury stock, at cost: 2,249,929 shares as of December 31, 2025 and 2024 | -$5.4M | -$5.4M | |||
| Additional paid-in capital | $757.4M | $718.8M | |||
| Accumulated other comprehensive loss | -$26.7M | -$27.5M | |||
| Accumulated deficit | -$706.9M | -$693.6M | |||
| Total stockholders equity (deficit) | $18.4M | -$7.7M | $45.9M | ||
| Total liabilities, mezzanine equity and stockholders equity (deficit) | $292.4M | $284.7M | |||
| Allowance for credit losses | $700.0K | $500.0K | |||
| Temporary equity, par value (in dollars per share) | $0.00 | $0.00 | |||
| Temporary equity, authorized (in shares) | 28.0K shares | 28.0K shares | |||
| Temporary equity, shares issued (in shares) | 0 shares | 28.0K shares | |||
| Temporary equity, shares outstanding (in shares) | 0 shares | 28.0K shares | 0 shares | ||
| Common stock, par value (in dollars per share) | $0.00 | $0.00 | |||
| Common stock authorized (in shares) | 400.0M shares | 400.0M shares | 150.0M shares | 400.0M shares | |
| Common stock issued (in shares) | 115.1M shares | 92.1M shares | |||
| Common stock outstanding (in shares) | 112.8M shares | 89.9M shares | |||
| Treasury stock (in shares) | 2.2M shares | 2.2M shares |
| Period ending | 2025-12-31 | 2025-06-30 | 2025-05-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|---|---|
| Cash and cash equivalents | $37.8M | $30.9M | |||
| Restricted cash | $100.0K | $100.0K | |||
| Receivables, net of $0.7 million and $0.5 million of allowance for credit losses as of December 31, 2025 and 2024, respectively | $4.1M | $7.3M | |||
| Inventories, net | $12.9M | $8.9M | |||
| Prepaid expenses and other current assets | $7.4M | $5.5M | |||
| Assets held for sale, current | $3.1M | $4.8M | |||
| Total current assets | $65.5M | $57.5M | |||
| Restricted cash | $4.9M | $2.3M | |||
| Property and equipment, net | $4.2M | $4.9M | |||
| Operating right-of-use assets | $16.0M | $19.5M | |||
| Goodwill | $37.5M | $36.0M | $54.9M | ||
| Other intangible assets, net | $155.9M | $156.0M | |||
| Contract assets, net of current portion | $7.5M | $7.8M | $8.7M | ||
| Other noncurrent assets | $922.0K | $715.0K | |||
| Total assets | $292.4M | $284.7M | |||
| Accounts payable | $11.9M | $10.7M | |||
| Deferred revenues, current portion | $11.0M | $9.7M | $9.2M | ||
| Operating lease liabilities, current portion | $7.4M | $6.6M | |||
| Long-term debt, current portion | $1.5M | $381.0K | |||
| Other current liabilities and accrued expenses | $31.9M | $28.5M | |||
| Total current liabilities | $63.8M | $55.8M | |||
| Deferred revenues, net of current portion | $14.3M | $5.8M | $4.6M | ||
| Deferred tax liabilities, net | $6.4M | $10.3M | |||
| Operating lease liabilities, net of current portion | $14.8M | $18.8M | |||
| Long-term debt, net of current portion | $172.6M | $176.2M | |||
| Other noncurrent liabilities | $2.3M | $1.8M | |||
| Total liabilities | $274.2M | $268.8M | |||
| Series B convertible preferred stock, $0.0001 par value per share, 28,001 shares authorized, 0 issued and outstanding as of December 31, 2025; 28,001 shares authorized, 28,000.00001 issued and outstanding as of December 31, 2024 | $0 | $23.9M | $0 | ||
| Redeemable noncontrolling interest | -$208.0K | -$208.0K | |||
| Common stock, $0.0001 par value per share; 400,000,000 shares authorized, 115,069,810 shares issued and 112,819,881 shares outstanding at December 31, 2025; 92,110,964 shares issued and 89,861,035 shares outstanding at December 31, 2024 | $11.0K | $9.0K | |||
| Treasury stock, at cost: 2,249,929 shares as of December 31, 2025 and 2024 | -$5.4M | -$5.4M | |||
| Additional paid-in capital | $757.4M | $718.8M | |||
| Accumulated other comprehensive loss | -$26.7M | -$27.5M | |||
| Accumulated deficit | -$706.9M | -$693.6M | |||
| Total stockholders equity (deficit) | $18.4M | -$7.7M | $45.9M | ||
| Total liabilities, mezzanine equity and stockholders equity (deficit) | $292.4M | $284.7M | |||
| Allowance for credit losses | $700.0K | $500.0K | |||
| Temporary equity, par value (in dollars per share) | $0.00 | $0.00 | |||
| Temporary equity, authorized (in shares) | 28.0K shares | 28.0K shares | |||
| Temporary equity, shares issued (in shares) | 0 shares | 28.0K shares | |||
| Temporary equity, shares outstanding (in shares) | 0 shares | 28.0K shares | 0 shares | ||
| Common stock, par value (in dollars per share) | $0.00 | $0.00 | |||
| Common stock authorized (in shares) | 400.0M shares | 400.0M shares | 150.0M shares | 400.0M shares | |
| Common stock issued (in shares) | 115.1M shares | 92.1M shares | |||
| Common stock outstanding (in shares) | 112.8M shares | 89.9M shares | |||
| Treasury stock (in shares) | 2.2M shares | 2.2M shares |
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
Every line of the cash flow as filed: the last 2 fiscal years, latest first.3
| Period ending | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Net loss | -$12.7M | -$79.4M |
| Depreciation and amortization | $3.0M | $7.0M |
| Stock-based compensation | $4.7M | $7.3M |
| Impairments | $2.1M | $26.1M |
| Amortization of right of use assets | $5.3M | $7.0M |
| Deferred income taxes | -$3.9M | $968.0K |
| Amortization of debt premium/discount and issuance costs | -$8.8M | $2.7M |
| Capitalized paid-in-kind interest | $7.2M | $7.0M |
| Other, net | -$630.0K | $197.0K |
| Receivables, net | $1.9M | $994.0K |
| Inventories | -$3.0M | $4.6M |
| Contract assets | $192.0K | $884.0K |
| Prepaid expenses and other assets | -$1.7M | $2.1M |
| Accounts payable | $1.0M | -$3.3M |
| Accrued agency fees and commissions | -$574.0K | -$215.0K |
| Other liabilities and accrued expenses | $3.7M | $2.0M |
| Deferred revenues | $9.7M | $1.7M |
| Operating lease liabilities | -$6.9M | -$7.9M |
| Other, net | -$884.0K | $1.1M |
| Net cash provided by (used in) operating activities | $18.0K | -$19.1M |
| Purchases of property and equipment | -$1.0M | -$2.3M |
| Proceeds from sale of artwork | $1.6M | $1.9M |
| Net cash provided by (used in) investing activities | $550.0K | -$318.0K |
| Proceeds from issuance of common stock in private placement, net | $0 | $22.2M |
| Payment of financing costs | -$508.0K | $0 |
| Repayment of long-term debt | -$381.0K | -$228.0K |
| Proceeds from sale of common stock, net | $10.3M | $0 |
| Other | -$792.0K | -$426.0K |
| Net cash provided by financing activities | $8.6M | $21.6M |
| Effect of exchange rate changes on cash and cash equivalents | $342.0K | -$492.0K |
| Net increase in cash and cash equivalents and restricted cash | $9.5M | $1.6M |
| Cash paid for income taxes | $1.2M | $2.0M |
| Cash paid for interest | $13.2M | $13.0M |
| Issuance of common stock in relation to the conversion of preferred stock | $26.6M | $0 |
| Exchange of debt for Series B convertible preferred stock | $0 | $23.0M |
| Preferred stock accretion to redemption value | $2.7M | $817.0K |
| Accrued financing fees | $0 | $250.0K |
| Sale of artwork | $0 | $751.0K |
| Purchases of property and equipment | $83.0K | $20.0K |
| Right-of-use assets in exchange for lease liabilities | $3.9M | $2.3M |
| Reduction in right-of-use assets in relation to a lease of a formerly disposed of business | $870.0K | $0 |
No quarter-by-quarter statement was filed.
Leadership
Who has led Playboy, Inc., and when. Pick a name to see everywhere that person has worked.
Chief executive
President
Chief financial officer
Chief operating officer
2025
- Chief executive officerBernhard L. Kohn Iii. Feb 19, 2021 to now11
- Chief executive officerSuying Liu Jun 4, 2020 to Oct 7, 202012
- PresidentBernhard L. Kohn Iii. Feb 19, 2021 to now11
- Chief financial officerMarc Crossman Mar 22, 2023 to now13
- Chief financial officerDavid Israel Feb 19, 2021 to Feb 19, 202114
- Chief financial officerLance Barton Mar 4, 2021 to Mar 24, 202315
- Chief operating officerMarc Crossman Mar 22, 2023 to now13
- Chief operating officerDavid Israel Feb 19, 2021 to Feb 19, 202114
Board members and other officers (16)
- Pres., Playboy, Media & BrandDavid Edward Miller Feb 25, 2026 to now16
- Chief Accounting OfficerFlorus Beuting Feb 19, 2021 to Nov 9, 202317
- Board memberJennifer Gajudo Cabalquinto Jun 9, 2026 to now18
- Board memberEnterprises S.a. Byborg Sep 3, 2026 to now19
- Board memberHolding S.a R.l. Docler Sep 3, 2026 to now19
- Board memberS.a R.l. Million Sep 3, 2026 to now19
- Board memberNatalia Premovic Aug 14, 2025 to now20
- Board memberJuliana F. Hill Apr 1, 2022 to now21
- Board memberBernhard L. Kohn Iii. Feb 19, 2021 to now11
- Board memberJames Yaffe Feb 19, 2021 to now22
- Board memberSuhail Rizvi Feb 19, 2021 to now23
- Board memberTracey E. Edmonds Feb 19, 2021 to now24
- Board memberNelson Haight Jun 4, 2020 to Jun 4, 202025
- Board memberSuying Liu Jun 4, 2020 to Feb 11, 202112
- Board memberTodd T. Milbourn Jun 4, 2020 to Jun 4, 202026
- Board memberWenhua Zhang Jun 4, 2020 to Jun 4, 202027
Former names
Timeline
Filings
411 filings to the SEC since October 2021: 6 annual reports, 18 quarterly reports, 84 major events, 144 insider forms, 27 large holders, 132 other. The latest 20:
- Sep 9, 20264 EDGAR
- Sep 4, 2026144 EDGAR
- Sep 3, 2026144 EDGAR
- Sep 3, 20264 EDGAR
- Sep 3, 20264 OWNERSHIP DOCUMENT EDGAR
- Sep 3, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
- Sep 3, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
- Sep 2, 20268-K/A EDGAR
- Sep 1, 2026144 EDGAR
- Aug 28, 20264 EDGAR
- Aug 26, 2026144 EDGAR
- Aug 25, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
- Aug 25, 20264 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES EDGAR
- Aug 14, 2026SCHEDULE 13G/A EDGAR
- Aug 10, 202610-Q EDGAR
- Aug 10, 20268-K EDGAR
- Jul 24, 20264 EDGAR
- Jul 24, 20264 EDGAR
- Jul 24, 20264 EDGAR
- Jul 24, 20264 EDGAR
The 411 filings since October 2021 can be filtered by form type and year here when JavaScript is on.
Every filing from the last three years, summarized. The full record is on SEC EDGAR.
Insider trades and holders
Large holders
Investors who own more than 5% must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively. 27 such filings since October 2021, the latest 10:
- Aug 14, 2026SCHEDULE 13G/A
- Jun 23, 2026SCHEDULE 13D/A
- Apr 10, 2026SCHEDULE 13D/A
- Apr 10, 2026SCHEDULE 13D/A
- Aug 26, 2025SCHEDULE 13D/A
- Aug 26, 2025SCHEDULE 13G/A
- May 6, 2025SCHEDULE 13D/A
- Feb 13, 2025SCHEDULE 13D/A
- Feb 5, 2025SCHEDULE 13G
- Dec 16, 2024SCHEDULE 13D/A
From Forms 4 and Schedules 13D and 13G filed with the SEC.
Held by these funds
The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 86. Change is in shares since the quarter before.
| Fund | Shares | Value | Share of the fund | Change |
|---|---|---|---|---|
| Fortress Investment Group LLC | 14,684,769 | $17.9M | 3.4% | −1,904,762 |
| Crcm LP | 11,515,614 | $14.0M | 4.6% | +7,170,097 |
| BlackRock, Inc. | 3,132,014 | $3.8M | 0.0% | +2,535,428 |
| Vanguard Capital Management LLC | 3,065,204 | $3.7M | 0.0% | +84,566 |
| Geode Capital Management, LLC | 1,560,037 | $1.9M | 0.0% | +778,142 |
| Bbfit Investments Pte Ltd | 1,221,901 | $1.5M | 0.1% | No change |
| Marshall Wace, Llp | 940,621 | $1.1M | 0.0% | −872,472 |
| Sfmg, LLC | 750,000 | $915.0K | 0.1% | +60,000 |
| State Street Corp | 675,751 | $824.4K | 0.0% | +362,700 |
| Vanguard Fiduciary Trust Co | 483,366 | $589.7K | 0.0% | +97,320 |
| Northern Trust Corp | 479,477 | $585.0K | 0.0% | +338,085 |
| Two Sigma Investments, LP | 461,632 | $563.2K | 0.0% | +12,912 |
| Vanguard Portfolio Management LLC | 400,066 | $488.1K | 0.0% | New |
| Hill Investment Group Partners, LLC | 207,653 | $253.3K | 0.0% | No change |
| Bank of New York Mellon Corp | 162,595 | $198.4K | 0.0% | +151,346 |
| Charles Schwab Investment Management Inc | 142,322 | $173.6K | 0.0% | New |
| Renaissance Technologies LLC | 137,800 | $168.1K | 0.0% | −287,559 |
| UBS Group AG | 135,997 | $165.9K | 0.0% | −20,950 |
| Nuveen, LLC | 99,121 | $120.9K | 0.0% | New |
| Citadel Advisors LLC | 96,059 | $117.2K | 0.0% | New |
| Morgan Stanley | 89,645 | $109.4K | 0.0% | −97,699 |
| XTX Topco Ltd | 86,406 | $105.4K | 0.0% | +36,318 |
| Citigroup Inc | 81,523 | $99.5K | 0.0% | +79,985 |
| Susquehanna International Group, Llp | 80,619 | $98.4K | 0.0% | −176,786 |
| New York State Common Retirement Fund | 74,700 | $91.1K | 0.0% | New |
13F reports cover disclosed long positions in U.S. stocks only.
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1SEC EDGARPlayboy, Inc. filings on SEC EDGAR
- 2SEC EDGARPlayboy, Inc. filings on SEC EDGAR
- 3SEC EDGARPlayboy, Inc. 10-K for fiscal 2025
- 4SEC EDGARPlayboy, Inc. 10-K for fiscal 2020
- 5SEC EDGARPlayboy, Inc. 10-K for fiscal 2022
- 6SEC EDGARPlayboy, Inc. 10-K for fiscal 2023
- 7SEC EDGARPlayboy, Inc. 10-Q for fiscal 2026
- 8SEC EDGARPlayboy, Inc. 10-Q for fiscal 2026
- 9SEC EDGARPlayboy, Inc. 10-K for fiscal 2019
- 10SEC EDGARPlayboy, Inc. 10-K for fiscal 2020
- 11
- 12SEC EDGARSuying Liu, Chief executive officer
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20SEC EDGARNatalia Premovic, Board member
- 21SEC EDGARJuliana F. Hill, Board member
- 22SEC EDGARJames Yaffe, Board member
- 23SEC EDGARSuhail Rizvi, Board member
- 24SEC EDGARTracey E. Edmonds, Board member
- 25SEC EDGARNelson Haight, Board member
- 26SEC EDGARTodd T. Milbourn, Board member
- 27SEC EDGARWenhua Zhang, Board member
- 28