PLNT on NYSE

Planet Fitness

American fitness center franchise

Planet Fitness, Inc. is an American international franchisor and operator of fitness centers based in Hampton, New Hampshire.3 From Wikipedia, CC BY-SA 4.0

Price unavailable

Last updated Oct 18, 2026.

Overview

$1.3BRevenue, fiscal 20254
$219.1MNet income, fiscal 20254
1992Founded1

Compare with ONESPAWORLD HOLDINGS Ltd, Life Time or Powerus Corp, or pick any stock.

  • TickerPLNT on NYSE1
  • IndustryServices-Membership Sports & Recreation Clubs1
  • HeadquartersHampton1
  • Websitewww.planetfitness.com
  • Legal formDelaware corporation1
  • Incorporated inDE5
  • Business address4 Liberty Lane West, Hampton, Nh 038425
  • Filer categoryLarge accelerated filer5

See how the biggest companies compare on our leaderboards

Planet Fitness Ypsilanti Twp
Photo: Dwight Burdette, CC BY 3.0, via Wikimedia Commons7

Planet Fitness, Inc. is an American international franchisor and operator of fitness centers based in Hampton, New Hampshire. The company has around 2,715 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Panama, Mexico, Spain and Australia. Planet Fitness markets itself as a "Judgement Free Zone" aimed at casual and first-time gym users, while discouraging behavior it associates with intimidating gym culture, which it characterizes as "lunk" behavior.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

29.8%Operating margin4
16.5%Net margin4
12.1%Revenue growth, 20254
$254.8MFree cash flow4

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Corporate-Owned Clubs brought in 41% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Corporate-Owned Clubs$546.1M441%up 9% from 2024
  2. Franchise$381.0M429%up 11% from 2024
  3. Equipment Revenue$310.1M423%up 21% from 2024
  4. Advertising$87.0M47%up 10% from 2024
Products and services by year
Products and services202320242025
Corporate-Owned Clubs$449.3M$502.3M$546.1M
Franchise$317.9M$344.3M$381.0M
Equipment Revenue$234.1M$256.1M$310.1M
Advertising$70.0M$78.9M$87.0M

Business segments

Corporate Owned Club brought in 41% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Corporate Owned Club$546.1M441%up 9% from 2024
  2. Franchise$468.0M435%up 11% from 2024
  3. Equipment$310.1M423%up 21% from 2024
Business segments by year
Business segments202320242025
Corporate Owned Club$449.3M$502.3M$546.1M
Franchise$387.9M$423.2M$468.0M
Equipment$234.1M$256.1M$310.1M

Regions

Americas brought in 97% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Americas$1.3B497%up 13% from 2024
  2. Outside the United States$39.5M43%down 1% from 2024
Regions by year
Regions202320242025
Americas$1.0B$1.1B$1.3B
Outside the United States$28.5M$40.1M$39.5M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue17¢$230.3M
  • Selling, general and admin10¢$137.6M
  • Other costs49¢$651.2M
  • Income tax6¢$85.9M
  • Profit17¢$219.1M

Out of $1.3B in revenue.4

Where each dollar of operating cash went, fiscal 2025

  • Capital spending25¢$163.7M
  • Share buybacks75¢$500.4M

Out of $418.4M of cash from operations. Spending exceeded cash from operations; the rest came from savings or borrowing.4

Financial statements

Revenue891011124$1.3B in 2025+131% since 2018
0$500.0M$1.0B$1.5B2018: $572.9M$572.9M20182019: $688.8M$688.8M2019+20%2020: $406.6M$406.6M2020−41%2021: $587.0M$587.0M2021+44%2022: $936.8M$936.8M2022+60%2023: $1.1B$1.1B2023+14%2024: $1.2B$1.2B2024+10%2025: $1.3B$1.3B2025+12%
Operating income891011124$394.7M in 2025+114% since 2018
0$100.0M$200.0M$300.0M$400.0M2018: $184.0M$184.0M20182019: $233.1M$233.1M2019+27%2020: $59.8M$59.8M2020−74%2021: $143.4M$143.4M2021+140%2022: $230.1M$230.1M2022+60%2023: $272.9M$272.9M2023+19%2024: $324.2M$324.2M2024+19%2025: $394.7M$394.7M2025+22%
Net income891011124$219.1M in 2025+149% since 2018
-$100.0M0$100.0M$200.0M$300.0M2018: $88.0M$88.0M20182019: $117.7M$117.7M2019+34%2020: -$15.0M-$15.0M20202021: $42.8M$42.8M20212022: $99.4M$99.4M2022+132%2023: $138.3M$138.3M2023+39%2024: $172.0M$172.0M2024+24%2025: $219.1M$219.1M2025+27%

Every line of the income statement as filed: the last 3 fiscal years, latest first.4

Period ending2025-12-312024-12-312023-12-31
Total revenue$1.3B$1.2B$1.1B
Cost of revenue$230.3M$197.1M$190.0M
Club operations$318.5M$290.5M$253.6M
Selling, general and administrative$137.6M$129.1M$124.9M
National advertising fund expense$87.6M$79.0M$70.1M
Depreciation and amortization$155.8M$160.3M$149.4M
Other (gain) loss, net-$385.0K$1.3M$10.4M
Total operating costs and expenses$929.5M$857.5M$798.5M
Income from operations$394.7M$324.2M$272.9M
Interest income$23.0M$23.1M$17.7M
Interest expense-$108.2M-$100.0M-$86.6M
Other (expense) income, net-$454.0K-$548.0K$3.5M
Total other expense, net-$85.7M-$77.5M-$65.3M
Income before income taxes$309.0M$246.7M$207.5M
Provision for income taxes$85.9M$68.4M$58.5M
Losses from equity-method investments, net of tax-$2.8M-$4.0M-$2.0M
Net income$220.3M$174.2M$147.0M
Less net income attributable to non-controlling interests$1.2M$2.2M$8.7M
Net income attributable to Planet Fitness, Inc.$219.1M$172.0M$138.3M

Compare Planet Fitness with another company

The story

In 1992, Planet Fitness founders Michael and Marc Grondahl acquired a struggling Gold's Gym franchise in Dover, New Hampshire. They eventually closed that original location, opened a gym called Coastal Fitness, and brought on a third partner, Chris Rondeau. In 2002, they purchased the rights to the name Planet Fitness from Rick Berks and renamed their franchise.

Berks had started his own Planet Fitness gym in 1993 in Sunrise, Florida, and eventually expanded it to three clubs, along with a Gold's Gym franchise. The company name was derived from his daughter's school project, which was titled "Fitness Planet."

In the fall of 2013, TSG Consumer Partners LLC became an equity partner in the Planet Fitness franchise. Michael Grondahl, co-founder of Planet Fitness stepped down as CEO, and was succeeded by Chris Rondeau. The company went public on August 6, 2015. In 2023, Rondeau left the company. Colleen Keating became CEO in 2024.

From Wikipedia’s article on Planet Fitness, shared under CC BY-SA 4.0.6

Leadership

Who has led Planet Fitness, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Christopher Rondeau2015–2023
  2. Colleen Keating2024–now

President

  1. Dorvin D. Lively2017–2021
  2. Shane McGuiness2022
  3. Jennifer Simmons2022–2024
  4. Edward Hymes2023
  5. William Bode2024
  6. Sudhanshu Shekhar Priyadarshi2026–now

Chief financial officer

  1. Dorvin D. Lively2015–2020
  2. Thomas J. Fitzgerald Iii.2020–2024
  3. Jay Stasz2024–2026
  4. Sudhanshu Shekhar Priyadarshi2026–now

Chief operating officer

  1. Edward Hymes2023
  2. William Bode2025–now
1995200020052010201520202025
Board members and other officers (21)

Products and brands

Planet Fitness' founding business model focused on the needs of occasional or first-time health club members, rather than more experienced members. In 1999 Planet Fitness launched 'Pizza Monday' which offered free pizza on the first Monday night of each month, this ended in 2020. Since 2024, however, the company has broadened its appeal to include more experienced gym goers by adding equipment and amenities to meet their needs, emphasizing that all levels of fitness are welcome.

From Wikipedia’s article on Planet Fitness, shared under CC BY-SA 4.0.6

Timeline

  1. Jun 12, 2024New chief executive Colleen Keating becomes CEO18
  2. Aug 6, 2015New chief executive Christopher Rondeau becomes CEO19
  3. 1992Founded Founded1

Filings

369 filings to the SEC since October 2021: 6 annual reports, 15 quarterly reports, 62 major events, 223 insider forms, 31 large holders, 32 other. The latest 20:

  1. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  2. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  3. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  4. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  5. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  6. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  7. Sep 16, 20264 PRIMARY DOCUMENT EDGAR
  8. Sep 16, 20264 PRIMARY DOCUMENT EDGAR
  9. Aug 14, 2026SCHEDULE 13G/A EDGAR
  10. Aug 11, 20264 PRIMARY DOCUMENT EDGAR
  11. Aug 6, 202610-Q EDGAR
  12. Aug 6, 20268-K EDGAR
  13. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  14. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  15. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  16. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  17. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  18. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  19. Jun 29, 20264 PRIMARY DOCUMENT EDGAR
  20. Jun 29, 20263 PRIMARY DOCUMENT EDGAR

The 369 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last three years, summarized. The full record is on SEC EDGAR.

Insider trades and holders

Large holders

Investors who own more than 5% must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively. 31 such filings since October 2021, the latest 10:

  1. Aug 14, 2026SCHEDULE 13G/A
  2. May 15, 2026SCHEDULE 13G/A
  3. May 15, 2026SCHEDULE 13G/A
  4. May 15, 2026SCHEDULE 13G/A
  5. Apr 30, 2026SCHEDULE 13G
  6. Apr 7, 2026SCHEDULE 13G/A
  7. Mar 27, 2026SCHEDULE 13G/A
  8. Feb 17, 2026SCHEDULE 13G/A
  9. Jan 15, 2026SCHEDULE 13G
  10. Nov 14, 2025SCHEDULE 13G

From Forms 4 and Schedules 13D and 13G filed with the SEC.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.8,346,247$435.4M0.0%−1,561,318
SRS Investment Management, LLC4,917,311$256.5M2.4%+30,789
Vanguard Portfolio Management LLC3,666,018$191.3M0.0%−17,382
Vanguard Capital Management LLC3,582,059$186.9M0.0%−32,994
Dorsal Capital Management, LP2,775,000$144.8M5.2%+250,000
Aqr Capital Management LLC2,640,170$137.7M0.0%+1,482,920
State Street Corp2,498,658$130.3M0.0%−12,102
D. E. Shaw & Co., Inc.2,450,093$127.8M0.1%+2,183,827
Steadfast Capital Management LP2,080,592$108.5M3.3%−132,000
Corvex Management LP1,893,738$98.8M3.1%New
Millennium Management LLC1,798,087$93.8M0.1%+1,496,681
Assenagon Asset Management S.A.1,702,078$88.8M0.1%New
Geode Capital Management, LLC1,633,110$85.2M0.0%−75,943
Cadian Capital Management, LP1,600,340$83.5M6.3%+1,245,340
Fmr LLC1,405,185$73.3M0.0%+715,567
Gotham Asset Management, LLC1,318,390$68.8M0.2%+975,605
Jpmorgan Chase & Co1,264,860$65.4M0.0%−1,091,431
Dimensional Fund Advisors LP1,193,358$62.3M0.0%−44,771
Bamco Inc /ny/1,075,674$56.1M0.1%−124,390
Ninety One UK Ltd1,038,373$54.2M0.1%−1,776,287
Goldman Sachs Group Inc1,036,634$54.1M0.0%−1,056,151
Norges Bank1,002,583$52.3M0.0%New
Charles Schwab Investment Management Inc912,157$47.6M0.0%+7,904
Citadel Advisors LLC899,468$46.9M0.0%+612,557
UBS Group AG816,221$42.6M0.0%+234,878

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

18 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Nov 30, 2022Susie LeeDemocratic, HouseSale$1,001 - $15,000+126.3%Report
Jul 13, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−109.9%Report
May 26, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−122.6%Report
Mar 10, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−137.7%Report
Mar 8, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−144.6%Report
Jun 24, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+178.5%Report
May 19, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000−178.5%Report
Apr 27, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+189.7%Report
Apr 3, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+177.3%Report
Mar 26, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseSale$15,001 - $50,000+201.1%Report
Feb 24, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseBuy$1,001 - $15,000−180.7%Report
Jan 29, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseBuy$15,001 - $50,000−174.7%Report
Dec 30, 2019Gilbert Ray Cisneros, Jr.Democratic, HouseSale$15,001 - $50,000+173.8%Report
Nov 8, 2019Susie LeeDemocratic, HousePartial sale$1,001 - $15,000+177.6%Report
Jun 24, 2019Donna Shalala, HouseSale$1,001 - $15,000+196.3%Report
Apr 16, 2019Donna Shalala, HouseBuy$1,001 - $15,000−198.8%Report
Apr 3, 2019Donna Shalala, HouseBuy$1,001 - $15,000−200.1%Report
Mar 19, 2019Donna Shalala, HouseBuy$1,001 - $15,000−200.7%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
  36. 36
  37. 37
  38. 38
  39. 39
  40. 40
  41. 41
  42. 42
  43. 43
  44. 44
  45. 45
  46. 46
  47. 47
  48. 48