The story
Founded by Ferdinand Alexander Porsche in 1972.1
The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by F. A. Porsche, grandson of Porsche founder Ferdinand Porsche and designer of the Porsche 911. The Porsche 911 (originally 901) is just one example of the many objects F. A. Porsche designed throughout his career.
The P'6510, released in 1972, was the world's first black chronograph.
The Design Studio was relocated to Zell am See, Austria, in 1974. Porsche has been producing car-related accessories since the 1950s, with luggage series, purses, T-shirts, calendars, model cars and buttons being offered in the "Porsche Boutique". In the decades that followed, numerous accessories such as watches, sunglasses, and writing utensils were created and marketed worldwide. At the same time a large number of industrial products, household appliances, and consumer goods—even streetcars for the city of Vienna—were designed under the "Design by F.A. Porsche" brand.
In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Driver's Selection" in 2004. Following a corporate reorganisation in 2007, Porsche Design Group is now owned by Porsche SE, the holding company primarily known as the corporate parent of Volkswagen Group. Originally, there were five independently operated companies with two different brands: "Porsche Design/Design by F.A. Porsche" and "Porsche Selection". In 2015, the Design Studio changed its name to Studio F. A. Porsche in memory of its founder Ferdinand Alexander Porsche.
"Porsche Design Timepieces AG", based in the Swiss Canton "Jura", is responsible for developing and producing Porsche Design timepieces; marketing and sales is overseen by the Porsche Design Group based in Ludwigsburg, Germany. The first watch series offered solely by Porsche Design went on sale in the fourth quarter of 2014, although the first Porsche-designed watch, the "Chronograph 1", was released in 1972.
In 2014, Adidas partnered with Porsche Design to launch the Porsche Design Sport by adidas.
From Wikipedia’s article on Porsche Design, shared under CC BY-SA 4.0.4