Private company

Pressbyrån

Logo: Pressbyrån, Public domain, via Wikimedia Commons3

Chain of convenience stores in Sweden

Pressbyrån (lit. 'The Press Bureau') is a chain of convenience stores in Sweden that sells magazines and newspapers, convenience foods such as chilled drinks, potato chips, candies, ice cream, hot dogs, tobacco and snus products, as well as weaker alcoholic drinks (up to 3.5% ABV; under Swedish law, stronger alcoholic drinks can only be legally sold by the Systembolaget alcohol monopoly). They also sell tickets for public transport, prepaid SIM cards, top-ups and stamps.2 It is headquartered in Stockholm.1 It is part of Reitan Convenience.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1899Founded1

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Stockholms södra Pressbyrån 2014
Photo: Holger.Ellgaard, CC BY-SA 4.0, via Wikimedia Commons5

Pressbyrån (lit. 'The Press Bureau') is a chain of convenience stores in Sweden that sells magazines and newspapers, convenience foods such as chilled drinks, potato chips, candies, ice cream, hot dogs, tobacco and snus products, as well as weaker alcoholic drinks (up to 3.5% ABV; under Swedish law, stronger alcoholic drinks can only be legally sold by the Systembolaget alcohol monopoly). They also sell tickets for public transport, prepaid SIM cards, top-ups and stamps. Stores are often located adjacent to metro stations, commuter railway stations and bus terminals.2

Corporate structure

Pressbyrån is part of a group headed by Reitan AS. 32 entities, 6 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

The company was founded in 1899, and started out by selling newspapers in railway stations.

In 1917, Pressbyrån started a subsidiary Alga to manufacture postcards and stationery. The name derives from the initials of the two directors' wives: Anna Lundquist and Anna Gadh. Alga later developed into a major publisher of board games in Sweden, was spun off as an independent company by Pressbyrån's owner Bonnier Group in 1940, and was acquired by BRIO in 1983.

It has since grown to around 300 stores, all franchised, and is now owned by the Reitan Group, which also owns the Swedish, Danish and Norwegian rights to franchise its historical direct competitor 7-Eleven. Since the 2010s, both brands have faced increased competition from new convenience store chains such as Circle K, Direkten and MyWay.

On 11 July 2020, Pressbyrån opened its first automated convenience store called Pressbyrån Go in a small section of an existing staffed store in Kungsholmen, Stockholm. The first true standalone Pressbyrån Go store opened just outside Westfield Mall of Scandinavia on 19 January 2021.

In May 2024, the Reitan Group announced its intention to stop selling cigarettes in its Swedish stores, including Pressbyrån, by 2026.

From Wikipedia’s article on Pressbyrån, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1899Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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