Private company

Prima Assicurazioni

Logo: Prima-assicurazioni, CC BY-SA 4.0, via Wikimedia Commons4

Italian direct insurance company

Prima Assicurazioni S.p.A. is an Italian insurance agency specialising in the sale of motor, motorcycle, van, home, family and accident policies. The company distributes policies in Italy, the United Kingdom and Spain, both through its own website and through a network of brokers and agents, underwritten by Great Lakes Insurance (part of Munich Re), Zavarovalnica Triglav and Alwyn (Arch Capital Group).2 It was founded by Alberto Maria Genovese.1 It is part of AXA.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2014Founded1
  • Industryinsurance industry1
  • HeadquartersMilan1
  • Founded inMilan1
  • Websitewww.prima.it
  • Legal formsocietà per azioni1
  • LEI815600C649A0B4FF85923
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressPIAZZALE LORETO, 17, 20131 Milano, Italy3
  • Registered withInfocamere, 088792509603

See how the biggest companies compare on our leaderboards

Prima Assicurazioni S.p.A. is an Italian insurance agency specialising in the sale of motor, motorcycle, van, home, family and accident policies. The company distributes policies in Italy, the United Kingdom and Spain, both through its own website and through a network of brokers and agents, underwritten by Great Lakes Insurance (part of Munich Re), Zavarovalnica Triglav and Alwyn (Arch Capital Group).2

Corporate structure

Prima Assicurazioni is part of a group headed by AXA. 892 entities, 31 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Alberto Maria Genovese in 2014, in Milan.1

Leadership

Who has led Prima Assicurazioni, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Alberto Maria Genovese2014–2020

Chair

  1. Alberto Maria Genovese2014–2020
201520202025

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. Aug 3, 2026Parent Directly consolidated by AXA3
  2. 2014New chief executive Alberto Maria Genovese becomes CEO1
  3. 2014Founded Founded in Milan1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4