PRO on NYSE

PROS

American software company

PROS Holdings, Inc. is a technology company that provides revenue management, dynamic pricing, and digital retailing solutions.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 19, 2026.

Overview

1986Founded1

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  • TickerPRO on NYSE1
  • IndustryServices-Computer Programming Services1
  • HeadquartersHouston1
  • Legal formDelaware corporation1
  • Incorporated inDE5
  • Business address3200 Kirby Dr., Suite 600, Houston, Tx 770985
  • Filer categoryLarge accelerated filer5
  • LEI549300LPE1KNL5RWKQ484
  • StatusActive4
  • LEI statusIssued and current4
  • Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 35639274

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PROS Holdings, Inc. is a technology company that provides revenue management, dynamic pricing, and digital retailing solutions. Following its acquisition by investment firm Thoma Bravo, the company separated its B2B and airline businesses, refocusing its operations exclusively on the airline industry. Headquartered in Houston, Texas, PROS operates globally with offices across Europe and North America, including locations in Frankfurt, Germany, and Sofia, Bulgaria.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2024

65.7%Gross margin7
-5.8%Operating margin7
-6.2%Net margin7
8.8%Revenue growth, 20247
$26.2MFree cash flow7

Where the money goes

Where each dollar of revenue went, fiscal 2024

  • Cost of revenue34¢$113.3M
  • Other costs65¢$215.7M
  • Income tax0¢$1.3M

Out of $330.4M in revenue.7 The company lost money this year.

Where each dollar of operating cash went, fiscal 2024

  • Capital spending4¢$1.2M
  • Kept or used elsewhere96¢$26.2M

Out of $27.4M of cash from operations.7

Financial statements

Revenue8910117$330.4M in 2024+68% since 2018
0$100.0M$200.0M$300.0M$400.0M2018: $197.0M$197.0M20182019: $250.3M$250.3M2019+27%2020: $252.4M$252.4M2020+1%2021: $251.4M$251.4M2021−0%2022: $276.1M$276.1M2022+10%2023: $303.7M$303.7M2023+10%2024: $330.4M$330.4M2024+9%
Gross profit8910117$217.0M in 2024+81% since 2018
0$100.0M$200.0M$300.0M2018: $119.8M$119.8M20182019: $151.2M$151.2M2019+26%2020: $147.8M$147.8M2020−2%2021: $146.5M$146.5M2021−1%2022: $166.1M$166.1M2022+13%2023: $188.4M$188.4M2023+13%2024: $217.0M$217.0M2024+15%
Operating income8910117-$19.0M in 2024−61% since 2018
-$80.0M-$60.0M-$40.0M-$20.0M02018: -$49.2M-$49.2M20182019: -$53.3M-$53.3M2019+8%2020: -$66.1M-$66.1M2020+24%2021: -$74.3M-$74.3M2021+13%2022: -$78.1M-$78.1M2022+5%2023: -$50.6M-$50.6M2023−35%2024: -$19.0M-$19.0M2024−62%
Net income8910117-$20.5M in 2024−68% since 2018
-$100.0M-$75.0M-$50.0M-$25.0M02018: -$64.2M-$64.2M20182019: -$69.1M-$69.1M2019+8%2020: -$77.0M-$77.0M2020+11%2021: -$81.2M-$81.2M2021+5%2022: -$82.2M-$82.2M2022+1%2023: -$56.4M-$56.4M2023−31%2024: -$20.5M-$20.5M2024−64%
Fiscal year2018201920202021202220232024
Revenue$197.0M8$250.3M9$252.4M10$251.4M11$276.1M7$303.7M7$330.4M7
Cost of revenue$77.2M15$99.1M9$104.6M10$104.9M11$110.1M7$115.3M7$113.3M7
Gross profit$119.8M8$151.2M9$147.8M10$146.5M11$166.1M7$188.4M7$217.0M7
Operating income-$49.2M8-$53.3M9-$66.1M10-$74.3M11-$78.1M7-$50.6M7-$19.0M7
Income before tax-$80.3M11-$81.3M7-$55.4M7-$19.2M7
Income tax$200.0K8$624.0K9$676.0K10$870.0K11$932.0K7$933.0K7$1.3M7
Net income-$64.2M8-$69.1M9-$77.0M10-$81.2M11-$82.2M7-$56.4M7-$20.5M7
Earnings per share-$1.868-$1.729-$1.7810-$1.8311-$1.827-$1.227-$0.437
Earnings per share (diluted)-$1.868-$1.729-$1.7810-$1.8311-$1.827-$1.227-$0.437
Shares (weighted, basic)44.3M shares1145.3M shares746.2M shares747.1M shares7
Shares (weighted, diluted)44.3M shares1145.3M shares746.2M shares747.1M shares7

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The story

In June 2007, PROS became a publicly traded company following its initial public offering which raised $75.1 million at $11 per share.

In 2024, PROS was described by the Houston Business Journal as one of the largest Houston-Area public companies.

On June 2, 2025 Jeff Cotten became president and CEO, succeeding Andres Reiner, who moved into a senior advisory role.

In September 2025, private equity firm Thoma Bravo announced it's intent to acquire PROS for $1.4 billion and take the company private. As part of the transaction, PROS' B2B assets were slated to combine with Conga, another Thoma Bravo portfolio company.

From Wikipedia’s article on PROS (company), shared under CC BY-SA 4.0.6

Leadership

Who has led PROS, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Albert E. Winemiller2007–2011
  2. Andres Reiner2010–2025
  3. Jeffrey B. Cotten2025–now

Chair

  1. Albert E. Winemiller2007–2011

President

  1. Albert E. Winemiller2007–2011
  2. Andres Reiner2010–2025
  3. Jeffrey B. Cotten2025–now

Chief financial officer

  1. Charles H. Murphy2007–2015
  2. Stefan B. Schulz2015–now

Chief operating officer

  1. Daniel Blair Crump2014–2016
1990200020102020
Board members and other officers (24)

Acquisitions

PROS first acquisition occurred in October 2013 with the purchase of Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools, for $33 million. Later that year, PROS acquired SignalDemand for $13.5 million.

In 2017, the company acquired Vayant Travel Technologies, an airfare search company based in Sofia, Bulgaria, for $35 million. This was followed by the acquisition of French travel technology firm Travelaer SAS in 2019 for $12 million.

In 2021, PROS acquired Miami-based fare-marketing company EveryMundo for $90 million.

From Wikipedia’s article on PROS (company), shared under CC BY-SA 4.0.6

Timeline

  1. Jun 3, 2025New chief executive Jeffrey B. Cotten becomes CEO17
  2. Dec 16, 2010New chief executive Andres Reiner becomes CEO18
  3. Jun 28, 2007Went public Listed on NYSE1
  4. Jun 27, 2007New chief executive Albert E. Winemiller becomes CEO19
  5. 1986Founded Founded1

Filings

335 filings to the SEC since October 2021: 4 annual reports, 13 quarterly reports, 50 major events, 173 insider forms, 42 large holders, 53 other. The latest 20:

  1. Feb 13, 2026SCHEDULE 13G/A EDGAR
  2. Jan 27, 2026SCHEDULE 13G/A EDGAR
  3. Dec 19, 202515-12G EDGAR
  4. Dec 15, 2025SCHEDULE 13G EDGAR
  5. Dec 11, 20254 EDGAR
  6. Dec 11, 20254 EDGAR
  7. Dec 11, 20254 EDGAR
  8. Dec 11, 20254 EDGAR
  9. Dec 11, 20254 EDGAR
  10. Dec 11, 20254 EDGAR
  11. Dec 11, 20254 EDGAR
  12. Dec 11, 20254 EDGAR
  13. Dec 11, 20254 EDGAR
  14. Dec 11, 20254 EDGAR
  15. Dec 11, 20254 EDGAR
  16. Dec 11, 20254 EDGAR
  17. Dec 9, 2025S-8 POS EDGAR
  18. Dec 9, 2025S-8 POS EDGAR
  19. Dec 9, 2025S-8 POS EDGAR
  20. Dec 9, 2025S-8 POS EDGAR

The 335 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

38 open-market trades by officers, directors and large owners since October 2021: 2 buys and 36 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
May 12, 2025Jourdan LelandDirectorSale2,131$17.68$37.7KForm 4
Mar 5, 2025Jourdan LelandDirectorSale2,360$23.41$55.2KForm 4
Feb 7, 2025Cook Scott WilliamSr.VP,Chief Accounting OfficerSale5,000$29.84$149.2KForm 4
Sep 16, 2024Reiner AndresPresident & CEOBuy7,500$17.85$133.9KForm 4
Sep 12, 2024Reiner AndresPresident & CEOBuy7,500$17.20$129.0KForm 4
May 14, 2024Jourdan LelandDirectorSale2,162$31.03$67.1KForm 4
May 14, 2024Schulz Stefan BEVP and CFOSale6,000$31.03$186.2KForm 4
May 14, 2024WILLIAMS TIMOTHY VDirectorSale2,882$31.03$89.4KForm 4
Mar 4, 2024Schulz Stefan BEVP and CFOSale6,000$35.92$215.5KForm 4
Mar 1, 2024Reiner AndresPresident & CEOSale50,000$35.42$1.8MForm 4
Nov 30, 2023Reiner AndresPresident & CEOSale50,000$36.42$1.8MForm 4
Nov 14, 2023Schulz Stefan BEVP and CFOSale15,453$34.73$536.7KForm 4
Nov 13, 2023Schulz Stefan BEVP and CFOSale24,547$33.84$830.7KForm 4
Jul 31, 2023Cook Scott WilliamSr.VP,Chief Accounting OfficerSale1,097$38.00$41.7KForm 4
Jul 26, 2023Cook Scott WilliamSr.VP,Chief Accounting OfficerSale1,903$38.00$72.3KForm 4
Jul 21, 2023Cook Scott WilliamSr.VP,Chief Accounting OfficerSale5,000$35.00$175.0KForm 4
May 12, 2023WILLIAMS TIMOTHY VDirectorSale3,064$24.61$75.4KForm 4
May 12, 2023Petersen GregDirectorSale2,383$24.61$58.6KForm 4
May 12, 2023Jourdan LelandDirectorSale2,043$24.61$50.3KForm 4
Feb 10, 2023Cook Scott WilliamSr.VP,Chief Accounting OfficerSale3,000$30.31$90.9KForm 4

All 38 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Sources

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