PRPL on Nasdaq

Purple Innovation, Inc.

Maker of mattresses and related items which are sold online directly to consumers.1

Price unavailable

Last updated Oct 18, 2026.

Overview

$468.7MRevenue, fiscal 20253
-$51.4MNet income, fiscal 20253
2015Founded1

Compare with FLEXSTEEL INDUSTRIES INC, Kimball International or HOOKER FURNISHINGS Corp, or pick any stock.

  • TickerPRPL on Nasdaq1
  • IndustryHousehold Furniture1
  • HeadquartersLehi1
  • Websiteonpurple.com
  • Legal formcorporation1
  • Incorporated inDE4
  • Business address4100 N. Chapel Ridge Rd, Suite 200, Lehi, Ut 840434
  • Filer categoryNon-accelerated filer, Smaller reporting company4

See how the biggest companies compare on our leaderboards

Purple Innovation, Inc. image from its website
Image: onpurple.com5

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

40.2%Gross margin3
-9.2%Operating margin3
-11.0%Net margin3
-3.9%Revenue growth, 20253
-$41.9MFree cash flow3

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue60¢$280.2M
  • Research and development2¢$9.6M
  • Other costs38¢$178.7M
  • Income tax0¢$207.0K

Out of $468.7M in revenue.3 The company lost money this year.

Financial statements

Revenue6789103$468.7M in 2025+64% since 2018
0$200.0M$400.0M$600.0M$800.0M2018: $285.8M$285.8M20182019: $428.4M$428.4M2019+50%2020: $648.5M$648.5M2020+51%2021: $725.0M$725.0M2021+12%2022: $573.2M$573.2M2022−21%2023: $510.5M$510.5M2023−11%2024: $487.9M$487.9M2024−4%2025: $468.7M$468.7M2025−4%
Gross profit6789103$188.6M in 2025+67% since 2018
0$100.0M$200.0M$300.0M$400.0M2018: $112.6M$112.6M20182019: $189.0M$189.0M2019+68%2020: $305.1M$305.1M2020+61%2021: $293.7M$293.7M2021−4%2022: $208.1M$208.1M2022−29%2023: $171.8M$171.8M2023−17%2024: $181.1M$181.1M2024+5%2025: $188.6M$188.6M2025+4%
Operating income6789103-$43.0M in 2025+155% since 2018
-$150.0M-$100.0M-$50.0M0$50.0M$100.0M2018: -$16.9M-$16.9M20182019: $16.2M$16.2M20192020: $71.2M$71.2M2020+339%2021: -$24.6M-$24.6M20212022: -$42.8M-$42.8M2022+74%2023: -$113.7M-$113.7M2023+166%2024: -$92.2M-$92.2M2024−19%2025: -$43.0M-$43.0M2025−53%
Net income6789103-$51.4M in 2025+1090% since 2018
-$300.0M-$200.0M-$100.0M0$100.0M2018: -$4.3M-$4.3M20182019: -$22.6M-$22.6M2019+422%2020: -$236.9M-$236.9M2020+949%2021: $3.1M$3.1M20212022: -$92.5M-$92.5M20222023: -$120.8M-$120.8M2023+31%2024: -$97.9M-$97.9M2024−19%2025: -$51.4M-$51.4M2025−47%

Every line of the income statement as filed: the last 4 fiscal years, latest first.3

Period ending2025-12-312024-12-312023-12-312023-03-31
Revenues, net$468.7M$487.9M$510.5M
Total cost of revenues$280.2M$306.7M$338.7M
Gross profit$188.6M$181.1M$171.8M
Marketing and sales$147.0M$171.3M$182.3M
General and administrative$63.6M$69.1M$84.4M
Research and development$9.6M$13.0M$11.9M
Restructuring, impairment and other related charges$11.4M$20.0M
Loss on impairment of goodwill$6.9M
Total operating expenses$231.6M$273.3M$285.5M
Operating loss-$43.0M-$92.2M-$113.7M
Interest expense-$28.8M-$17.5M-$2.0M
Other income (expense), net$3.3M$11.5M-$1.2M
Loss on extinguishment of debt-$3.4M-$4.3M
Change in fair value warrant liabilities$17.2M$3.5M
Total other (expense) income, net-$8.3M-$5.9M-$7.5M
Net (loss) income before income taxes-$51.3M-$98.0M-$121.2M
Income tax expense-$207.0K-$63.0K-$8.0K-$8.0K
Net loss-$51.5M-$98.1M-$121.2M
Net loss attributable to noncontrolling interest-$97.0K-$201.0K-$458.0K
Net loss attributable to Purple Innovation, Inc.-$51.4M-$97.9M-$120.8M
Basic (in Dollars per share)-$0.48-$0.91-$1.17
Diluted (in Dollars per share)-$0.48-$0.91-$1.17
Basic (in Shares)108.1M shares107.1M shares103.6M shares
Diluted (in Shares)108.2M shares107.3M shares103.9M shares

Compare Purple Innovation, Inc. with another company

Leadership

Who has led Purple Innovation, Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Paul J. Zepf2015
  2. Samuel David Bernards2018
  3. Joseph B. Megibow2018–2021
  4. Robert Demartini2021–now

Chief financial officer

  1. Andrew Cook2015
  2. Mark Anderson Watkins2018–2019
  3. Bennett Nussbaum2021–2022
  4. Todd E. Vogensen2023–2026
  5. Robert Gerard Lucian2026–now

Chief operating officer

  1. John A. Legg2019–2022
  2. Eric Scott Haynor2022–now
20202025
Board members and other officers (34)

Products and brands

  • mattress

Listed on Wikidata.1

Former names

  • Global Partner Acquisition Corp.Jun 12, 2015 to Feb 2, 20184

Timeline

  1. Dec 17, 2021New chief executive Robert Demartini becomes CEO17
  2. Oct 3, 2018New chief executive Joseph B. Megibow becomes CEO19
  3. Feb 15, 2018New chief executive Samuel David Bernards becomes CEO18
  4. 2018Went public Listed on NASDAQ1
  5. Jul 29, 2015New chief executive Paul J. Zepf becomes CEO20
  6. 2015Founded Founded1

Filings

394 filings to the SEC since October 2021: 7 annual reports, 15 quarterly reports, 83 major events, 193 insider forms, 35 large holders, 61 other. The latest 20:

  1. Oct 5, 20268-K CURRENT REPORT EDGAR
  2. Aug 11, 202610-Q QUARTERLY REPORT EDGAR
  3. Aug 10, 20268-K CURRENT REPORT EDGAR
  4. Jul 22, 20268-K CURRENT REPORT EDGAR
  5. Jul 16, 20268-K CURRENT REPORT EDGAR
  6. Jul 7, 20268-K CURRENT REPORT EDGAR
  7. Jun 10, 20268-K CURRENT REPORT EDGAR
  8. Jun 8, 2026DEF 14A PROXY STATEMENT EDGAR
  9. Jun 5, 20268-K CURRENT REPORT EDGAR
  10. May 29, 2026PRE 14A PROXY STATEMENT EDGAR
  11. May 11, 20268-K CURRENT REPORT EDGAR
  12. May 6, 20264 EDGAR
  13. May 5, 20263 EDGAR
  14. Apr 28, 202610-Q QUARTERLY REPORT EDGAR
  15. Apr 28, 20268-K CURRENT REPORT EDGAR
  16. Apr 22, 2026DEFA14A DEFINITIVE ADDITIONAL MATERIALS EDGAR
  17. Apr 22, 2026DEF 14A PROXY STATEMENT EDGAR
  18. Apr 2, 20264 EDGAR
  19. Apr 2, 20264 EDGAR
  20. Apr 2, 20264 EDGAR

The 394 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last three years, summarized. The full record is on SEC EDGAR.

Insider trades and holders

Large holders

Investors who own more than 5% must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively. 35 such filings since October 2021, the latest 10:

  1. Aug 14, 2025SCHEDULE 13G
  2. May 6, 2025SCHEDULE 13D/A
  3. Mar 13, 2025SCHEDULE 13D/A
  4. Nov 12, 2024SC 13G/A
  5. Jan 23, 2024SC 13D/A
  6. Jan 10, 2024SC 13G/A
  7. Apr 21, 2023SC 13D/A
  8. Apr 13, 2023SC 13D/A
  9. Feb 21, 2023SC 13D/A
  10. Feb 14, 2023SC 13D/A

From Forms 4 and Schedules 13D and 13G filed with the SEC.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
IFS Advisors, LLC140$490.0%New

13F reports cover disclosed long positions in U.S. stocks only.

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
  36. 36
  37. 37
  38. 38
  39. 39
  40. 40
  41. 41
  42. 42
  43. 43
  44. 44
  45. 45
  46. 46
  47. 47
  48. 48
  49. 49
  50. 50
  51. 51
  52. 52
  53. 53
  54. 54