Prudential plc

Early history

The company was founded in Hatton Garden in London in May 1848 as The Prudential, Investment, Loan, and Assurance Association and in September 1848 changed its name to The Prudential Mutual Assurance, Investment, and Loan Association, to provide loans to professional and working people. In 1854, the company began selling the relatively new concept of Industrial Branch insurance policies to the working class population for premiums as low as one penny a week through agents acting as door to door salesmen. The army of premium collection agents was for many years identified with the Prudential as the "Man from the Pru". The company moved to its long-time home at Holborn Bars in 1879 and converted to a limited company in 1881. The building was designed by Alfred Waterhouse, and is built of terracotta manufactured by Gibbs and Canning of Tamworth (c.1878): two of the same driving forces behind the Natural History Museum in London.

20th century

The company was first listed on the London Stock Exchange in 1924.

In the mid-1980s, financial deregulation allowed financial institutions to own estate agencies, and Prudential decided to follow early market entrants such as Provident Financial Group plc (Whitegates) and Lloyds Bank (Black Horse Agencies), in summer 1985 by purchasing a long-established and successful Huntingdon-based firm of estate agents, Ekins, Dilley and Handley, for £12 million. This was originally intended as an experiment allowing the company a new route to market for mortgage-linked endowment policies; however after many other financial institutions followed suit, Prudential rapidly started to embark on an acquisition trail which would quickly see it become market leader in terms of number of offices. Acquisitions included Chestertons Residential and Earl & Lawrence in August 1986, Edward Bailey & Son in January 1987, The Channel Island Estate Agency Property Shop in February 1987, and Rogers & Clark in May 1987. This was however done at great cost. Although a typical cost of establishing a new estate agency branch was around £75,000–£100,000, Prudential paid a total of £125 million for 337 of its branches: an average cost per branch of £371,000.

In 1986, Prudential acquired the American insurer Jackson National Life. In the same year, amongst many other acquisitions, Prudential Property Services acquired the fifty-two strong chain of Reeds Rains for £24 million.

The collapse of the housing market in the south of England in 1989 brought about a slump in income at Prudential Property Services, which during the first half of 1990 lost £23 million. Prudential had been closing branches, with 100 closing between December 1988 and May 1990. After these losses were announced, another 175 branches closed in July 1990. In May 1991 Prudential sold the remainder of the chain for a total of £13.5 million, representing a 90% loss on the cost of acquisition. Some branches were purchased by their original owners for fractions of the price they had received from the Prudential just a few years earlier. For example, the Prudential Property Services office in Hanwell was originally an independent agency, purchased by Prudential for £200,000: it was subsequently sold off to Rolfe East Estate Agents for £1. The western division of Prudential Property Services was sold to Scottish Widows to join their Connells Estate Agents chain. The northern division was sold in a £3.4 million management buyout reverting to the name, Reeds Rains, the south east division was sold to become Arun Estates, and Chestertons and another region were sold to the Woolwich Property Services.

In 1997, Prudential acquired Scottish Amicable, a business founded in 1826 in Glasgow as the West of Scotland Life Insurance Company, for £1.75 bn.

In 1998, Prudential set up Egg, an internet bank in the UK. The subsidiary reached 550,000 customers within nine months, but had difficulty achieving profitability. In June 2000, an initial public offering of 21% was made to allow for further growth of the internet business, but in February 2006 Prudential decided to repurchase the 21% share of Egg. Egg was subsequently sold to Citibank in January 2007. In 1999, M&G, a UK fund management company, was acquired. In June 2000, the company was first listed on the New York Stock Exchange to help focus on the US market.

21st century

In February 2002, Churchill bought Prudential's general insurance business.

The company has two business units:

Prudential Corporation Asia: based in Hong Kong, the business is the largest UK life assurer in Asia. It has had a presence in the continent since 1923 when an overseas agency for life assurance was created in India. Although this was subsequently nationalised, Prudential relaunched in India in 2000 as ICICI Prudential, a 26% joint venture with ICICI Bank. As CITIC Prudential Life, a 50–50 joint venture, they were the first UK company to re-establish a life business in mainland China in 2000. There are also businesses in Cambodia, mainland China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential's Asian asset management business, Eastspring Investments, has total funds under management of US$247.8 billion.

Since 2014 Prudential has been building a multi-product, multi-distribution business in Africa, with operations now in eight countries across the continent, including Nigeria, Ghana, Togo, Cameroon and over one million customers. Nairobi has been the regional office for Prudential's Africa business since 2021.