REAL on Nasdaq

The RealReal

Logo: The RealReal, Public domain, via Wikimedia Commons4

American consignment company

The RealReal, Inc. is an online marketplace for users to buy and sell luxury goods that are authenticated by experts.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 16, 2026.

Overview

2011Founded1

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  • TickerREAL on Nasdaq1
  • IndustryRecommerce1
  • HeadquartersTiburon1
  • Websitewww.therealreal.com
  • Legal formDelaware corporation1
  • Incorporated inDE5
  • Business address55 Francisco Street, Suite 400, San Francisco, Ca 941335
  • Filer categoryAccelerated filer5

The RealReal, Inc. is an online marketplace for users to buy and sell luxury goods that are authenticated by experts. It was started in 2011 by Julie Wainwright and is headquartered in San Francisco.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

74.6%Gross margin7
-3.5%Operating margin7
-6.0%Net margin7
15.4%Revenue growth, 20257
$18.4MFree cash flow7

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Service brought in 77% of the revenue The RealReal broke down this way in fiscal 2025.

  1. Service$535.9M777%up 13% from 2024
  2. Product$91.1M713%up 41% from 2024
  3. Shipping and Handling$65.9M710%up 5% from 2024
Products and services by year
Products and services202320242025
Service$415.6M$473.4M$535.9M
Product$79.2M$64.6M$91.1M
Shipping and Handling$54.6M$62.5M$65.9M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue25¢$176.0M
  • Selling, general and admin29¢$201.6M
  • Other costs45¢$314.9M
  • Income tax0¢$363.0K

Out of $692.8M in revenue.7 The company lost money this year.

Where each dollar of operating cash went, fiscal 2025

  • Capital spending50¢$18.6M
  • Kept or used elsewhere50¢$18.4M

Out of $37.0M of cash from operations.7

Financial statements

Revenue8910117$692.8M in 2025+119% since 2019
0$200.0M$400.0M$600.0M$800.0M2019: $316.4M$316.4M20192020: $299.9M$299.9M2020−5%2021: $467.7M$467.7M2021+56%2022: $603.5M$603.5M2022+29%2023: $549.3M$549.3M2023−9%2024: $600.5M$600.5M2024+9%2025: $692.8M$692.8M2025+15%
Gross profit8910117$516.8M in 2025+156% since 2019
0$200.0M$400.0M$600.0M2019: $201.5M$201.5M20192020: $187.6M$187.6M2020−7%2021: $273.5M$273.5M2021+46%2022: $348.7M$348.7M2022+28%2023: $376.3M$376.3M2023+8%2024: $447.5M$447.5M2024+19%2025: $516.8M$516.8M2025+15%
Operating income8910117-$23.9M in 2025−76% since 2019
-$300.0M-$200.0M-$100.0M02019: -$100.1M-$100.1M20192020: -$172.8M-$172.8M2020+73%2021: -$214.9M-$214.9M2021+24%2022: -$189.2M-$189.2M2022−12%2023: -$166.3M-$166.3M2023−12%2024: -$56.5M-$56.5M2024−66%2025: -$23.9M-$23.9M2025−58%
Net income8910117-$41.8M in 2025−58% since 2019
-$300.0M-$200.0M-$100.0M02019: -$98.4M-$98.4M20192020: -$175.8M-$175.8M2020+79%2021: -$236.1M-$236.1M2021+34%2022: -$196.4M-$196.4M2022−17%2023: -$168.5M-$168.5M2023−14%2024: -$134.2M-$134.2M2024−20%2025: -$41.8M-$41.8M2025−69%

Every line of the income statement in the latest annual report, as filed.7

Period ending2025-12-312024-12-312023-12-31
Total revenue$692.8M$600.5M$549.3M
Total cost of revenue$176.0M$153.0M$173.0M
Gross profit$516.8M$447.5M$376.3M
Marketing$63.3M$55.3M$58.3M
Operations and technology$275.9M$260.8M$257.0M
Selling, general and administrative$201.6M$187.7M$183.8M
Restructuring charges$0$196.0K$43.5M
Total operating expenses$540.8M$504.0M$542.6M
Loss from operations-$23.9M-$56.5M-$166.3M
Change in fair value of warrant liability-$35.8M-$68.2M$0
Gain on extinguishment of debt$40.8M$4.2M$0
Interest income$4.3M$7.9M$8.8M
Interest expense-$27.7M-$21.4M-$10.7M
Other income, net$926.0K$0$0
Loss before provision for income taxes-$41.4M-$133.9M-$168.2M
Provision for income taxes$363.0K$276.0K$283.0K
Net loss attributable to common stockholders-$41.8M-$134.2M-$168.5M
Net loss per share attributable to common stockholders, basic (in dollars per share)-$0.36-$1.24-$1.65
Net loss per share attributable to common stockholders, diluted (in dollars per share)-$0.70-$1.24-$1.65
Weighted average shares used to compute net loss per share attributable to common stockholders, basic (in shares)114.9M shares107.9M shares101.8M shares
Weighted average shares used to compute net loss per share attributable to common stockholders, diluted (in shares)116.5M shares107.9M shares101.8M shares

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The story

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur. By July 2018, the company had raised $288 million in venture capital funding.

On May 31, 2019, The RealReal submitted a preliminary filing (S-1) to the SEC to go public.

On June 28, 2019, The RealReal went public on Nasdaq under the symbol REAL and raised $300 million during its IPO.

On June 22, 2022, The RealReal announced that its founder and CEO Julie Wainwright had stepped down. The company appointed President and COO Rati Sahi Levesque and its CFO Robert Julian as interim co-CEOs.

On January 25, 2023, The RealReal announced the appointment of E-Commerce and Digital Executive John E. Koryl as CEO and Board Member.

On October 28, 2024, The RealReal announced Rati Sahi Levesque, the company's second employee and co-founder, as CEO.

At the end of 2024, The RealReal announced full year profitability.

From Wikipedia’s article on The RealReal, shared under CC BY-SA 4.0.6

Leadership

Who has led The RealReal, and when. Pick a name to see everywhere that person has worked.

Products and brands

Services

With nearly 40M members, The RealReal is the largest platform for authenticated luxury resale in the United States. The RealReal offers five ways to sell luxury goods on the platform: in-home pickup, drop-off appointments in its boutiques, meetings with luxury experts, and direct shipping.

The RealReal handles item authentication, pricing (using AI and machine learning), photography, listing, shipping, payments and customer service on behalf of others.

Retail footprint

In 2017, The RealReal opened its first permanent retail store in New York City, and has since opened stores across the US including locations in California, Connecticut, Florida, Illinois, New Jersey, New York and Texas. To date, the company has 17 Luxury Consignment Offices where consignors can drop items off and meet with a valuation specialist, and 14 of those 17 locations allow customers to browse and shop.

From Wikipedia’s article on The RealReal, shared under CC BY-SA 4.0.6

Timeline

  1. 2011Founded Founded1

Recent filings

  1. Oct 1, 20264
  2. Oct 1, 20264
  3. Aug 24, 20264
  4. Aug 24, 20264
  5. Aug 24, 20264
  6. Aug 24, 20264
  7. Aug 24, 20264
  8. Aug 6, 20268-K
  9. Aug 6, 202610-Q
  10. Jul 30, 2026SCHEDULE 13G/A
  11. Jul 29, 20264
  12. Jul 29, 20264
  13. Jul 29, 20264
  14. Jul 29, 20264
  15. Jul 29, 20264

Every filing from the last three years, summarized. The full record is on SEC EDGAR.2