Private company

Reddit

American social news and discussion site

Reddit ( RED-it, stylized reddit) is a proprietary American social news website, news aggregator, forum and social media platform. Registered users (commonly referred to as "redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down ("upvoted" or "downvoted") by other members.2 From Wikipedia, CC BY-SA 4.0

Last updated Oct 16, 2026.

Overview

Jun 23, 2005Founded1

The story

Founded by Aaron Swartz, Alexis Ohanian and Steve Huffman on Jun 23, 2005.1

History

Early history

The idea and initial development of Reddit originated with college roommates Steve Huffman and Alexis Ohanian in 2005, who attended a lecture by programmer-entrepreneur Paul Graham in Boston during their spring break from University of Virginia. After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator Y Combinator. Their initial idea, My Mobile Menu, was unsuccessful, and was intended to allow users to order food by SMS text messaging. During a brainstorming session to pitch another startup, the idea was created for what Graham called the "front page of the Internet". For that idea, Huffman and Ohanian were accepted in Y Combinator's first class. Supported by the funding from Y Combinator, Huffman coded the site in Common Lisp and together with Ohanian launched Reddit in June 2005. Embarrassed by an empty-looking site, the founders created hundreds of fake users for their posts to make it look more populated.

The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006, Reddit merged with Aaron Swartz's company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug. Swartz then helped rewrite the software running Reddit using web.py, a web framework he developed. The passage from Aaron Swartz's blog post "Rewriting Reddit" reveals that the switch from Lisp to Python, specifically using the web.py framework developed by Swartz, was driven by a desire for simplicity, maintainability, and performance. Despite facing skepticism and critique from the Lisp community, the change was justified by the efficiency and clarity Python provided for the project. This initiative not only influenced the technical evolution of Reddit but also contributed to the broader web development community by inspiring other frameworks and remaining a significant part of Reddit's history. In 2011, Ohanian claimed that rather than Swartz being a co-founder, the correct description would be that Swartz's company was acquired by Reddit six months after the website was founded.

Huffman and Ohanian sold Reddit to Condé Nast Publications, owner of Wired, in October 2006 for a reported $10 million to $20 million and the team moved to San Francisco. In November 2006, Swartz posted to his blog, complaining about the new corporate environment, criticizing its level of productivity. In January 2007, Swartz was fired for undisclosed reasons.

Huffman and Ohanian left Reddit in 2009. Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited Ohanian and Slowe to the new company. After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager in 2011, played a role in Reddit's growth. VentureBeat noted that Martin was "responsible for keeping the site going" under Condé Nast's ownership.

Yishan Wong joined Reddit as CEO in 2012. Wong resigned from Reddit in 2014, citing disagreements about his proposal to move the company's offices from San Francisco to nearby Daly City, but also the "stressful and draining" nature of the position. Ohanian credited Wong with the company's newfound success as its user base grew from 35 million to 174 million. Wong oversaw the company as it raised $50 million in funding and spun off as an independent company. Also during this time, Reddit began accepting the digital currency Bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase in February 2013. Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee. During her tenure, Reddit initiated an anti-harassment policy, banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.

Ohanian and Huffman return

After five years away from the company, Ohanian and Huffman returned to leadership roles: Ohanian became the full-time executive chairman in November 2014 following Wong's resignation, while Pao's departure in July 2015, led to Huffman's return as the company's chief executive. After Huffman rejoined Reddit as CEO, he launched Reddit's iOS and Android apps, improved Reddit's mobile website, and created A/B testing infrastructure. The company launched a major redesign of its website in April 2018. Huffman said new users were turned off from Reddit because it had looked like a "dystopian Craigslist". Reddit also instituted several technological improvements, such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb online harassment, and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material. Slowe, the company's first employee, rejoined Reddit in 2017 as chief technology officer.

Ohanian resigned as a member of the board in June 2020, in response to the George Floyd protests and requested to be replaced "by a Black candidate". Michael Seibel, then-CEO of Y Combinator, was subsequently named to the board.

In March 2021, Reddit appointed Drew Vollero, who had worked at Snapchat's parent company, Snap Inc., as its first chief financial officer (CFO) weeks after Reddit's r/wallstreetbets gained popularity during the GameStop short squeeze.

Read the full text

Funding and initial public offering

As of August 2021, Reddit was valued at more than $10 billion following a $410 million funding round.

In March 2024, the company became a public company via an initial public offering, raising $600 million. On its first day of trading, it had a market capitalization of $9.5 billion.

Original redesign (new.reddit)

The original 2017 redesign of Reddit, also known as new.reddit and old new Reddit and previously accessible at new.reddit.com, was discontinued on December 11, 2024. No changes were made to the pre-2017 legacy desktop site, still accessible at old.reddit.com.

From Wikipedia’s article on Reddit, shared under CC BY-SA 4.0.3

Leadership

Who has led Reddit, and when. Pick a name to see everywhere that person has worked.

2010201520202025

Products and brands

Technology and design

Hosting and servers

Reddit's search function has had many iterations; the one on the new site currently uses Lucidworks Fusion, while the search on old reddit uses Reddit's own in-house search.

Mobile apps

In 2009, Reddit released its official mobile app, called iReddit. This app was sparsely updated, and was superseded by a new mobile website in 2010. For several years, most Redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app. Reddit removed Alien Blue and released its official application, Reddit: The Official App, on Google Play and the iOS App Store in April 2016. The company released an app for Reddit's question-and-answer Ask Me Anything subreddit in 2014. The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.

As of September 2025, all versions of the iReddit and Alien Blue apps still work on older versions of iOS; they were not affected by the API shutdown due to both of them being official Reddit apps. The 2010 mobile site, however, was shut down in 2024.

Product and design changes

The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005 and interest-based groups (called 'subreddits') were introduced in 2008. Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits "WTF", "funny", and "AskReddit". Reddit rolled out its multireddit feature, the site's biggest change to its front page in years, in 2013. With the multireddits, users see top stories from a collection of subreddits.

Read the full text

In 2015, Reddit enabled embedding and as a result users could share Reddit content on other sites. In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service Imgur that had been the de facto service. Users still can upload images to Reddit using Imgur. Reddit's in-house video uploading service for desktop and mobile launched in 2017. Previously, users had to use third-party video uploading services, which Reddit acknowledged was time-consuming for users.

Reddit released its "spoiler tags" feature in January 2017. The feature warns users of potential spoilers in posts and pixelates preview images. Reddit unveiled changes to its public front page, called r/popular, in 2017; the change creates a front page free of potentially adult-oriented content for unregistered users. In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android. The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site's moderators. "Mod mode" lets moderators manage content and their subreddits on mobile devices.

Reddit launched its redesigned website in 2018, with its first major visual update in a decade. Development for the new site took more than a year. It was the result of an initiative by Huffman upon returning to Reddit, who said the site's outdated look deterred new users. The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link. The nominal goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users. Additionally Reddit's growth had strained the site's back end; Huffman and Reddit Vice President of Engineering Nick Caldwell told The Wall Street Journal's COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools. Users can opt-out of the redesign by using the old.reddit.com domain. On May 15, 2024, the dedicated login flow was removed from the old domain, although site admins said they had "no plans" to remove the old domain entirely.

In November 2023, Fast Company reported that Reddit began rolling out a comprehensive rebrand, including a new logo, typeface, brand colors, and an updated version of its mascot Snoo, as part of its preparation for a potential 2024 IPO and in response to its expanding user base and global reach.

Logo

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna. Its colors are black, white, and orange-red. The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia. Ohanian drew a doodle of the creature while he was bored during a marketing class. Originally, Ohanian sought to name the mascot S'new, a play on "What's new?", to tie the mascot into Reddit's premise as the "front page of the Internet". Eventually, the name Snoo was chosen. In 2011, Ohanian outlined the logo's evolution with a graphic that showcased several early versions, including various spellings of the website name, such as "Reditt".

Snoo is genderless, so the logo is moldable. Over the years, the Reddit logo has frequently changed for holidays and other special events. Many subreddits have a customized Snoo logo to represent the subreddit. Redditors can also submit their own logos, which sometimes appear on the site's front page, or create their own customized versions of Snoo for their communities (or "subreddits"). When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo's head "should always appear blank or neutral", Snoo's eyes are orange-red, and Snoo cannot have fingers. Snoo's purpose is to discover and explore humanity.

Aversion to marketers

Unlike other social media platforms, Reddit communities and users tend to abhor most official corporate presence such as brand accounts. Some moderators have policed out brands' official activity on their subreddits. One such instance was moderators of r/jewelry warning their community that the company Brilliant Earth was hiring a "Reddit strategy manager" while they noticed an uptick in mentions of their brand around the same time.

Some brands, such as Sonos, Fidelity Investments and Mint Mobile have successfully established an official presence in various Reddit communities by following etiquette and not following the traditional social media marketing playbook. Others, such as HelloFresh, has previously dabbled.

Per AI visibility tool, Parse, Reddit is the most-cited website in AI chatbot answers as reported by The Wall Street Journal in 2026.

From Wikipedia’s article on Reddit, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Owners

Former owners and parents

  • Condé Nast Oct 2006 to 2011

From Wikidata.1

Timeline

  1. 2015New chief executive Steve Huffman becomes CEO1
  2. Oct 2006Acquired Acquired by Condé Nast1
  3. Jun 23, 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3