RLOC on NASDAQ

ReachLocal

Logo: ReachLocal, Public domain, via Wikimedia Commons4

LocaliQ. (Formerly ReachLocal), a division of USA Today Co. (formerly Gannett), is a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand.3 From Wikipedia, CC BY-SA 4.0

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Last updated Oct 18, 2026.

Overview

2003Founded1

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  • TickerRLOC on NASDAQ1
  • Industrydigital marketing1
  • HeadquartersWoodland Hills1
  • Websitewww.reachlocal.de
  • Legal formDelaware corporation1
  • Business address21700 Oxnard Street, Suite 1600, Woodland Hills, Ca 913675
  • Filer categorySmaller reporting company5

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LocaliQ. (Formerly ReachLocal), a division of USA Today Co. (formerly Gannett), is a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. The business operates as LocaliQ in the United States, Canada and the United Kingdom.3

The story

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz.

ReachLocal's first product was a search engine advertising service called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing. ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software.

In 2010, ReachLocal launched its initial public offering (IPO). Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.

In February 2011, ReachLocal acquired DealOn, a local deals company for approximately $10 million.

In April 2014, ReachLocal appointed Sharon Rowlands as chief executive officer and member of its board of directors, replacing interim CEO David Carlick.

In June 2016, the company was acquired by Gannett for about $156 million.

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions, when Sharon Rowlands was appointed the CEO of Web.com.

In February 2023, ReachLocal became LocaliQ in the United States and Canada.

From Wikipedia’s article on ReachLocal, shared under CC BY-SA 4.0.6

Leadership

Who has led ReachLocal, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. John Mazur2010–2012
  2. Steven R. Power2010
  3. Zorik Gordon2010–2013
  4. David Carlick2013–2014
  5. Sharon T. Rowlands2014–2016

President

  1. Zorik Gordon2010–2011
  2. Nathan Hanks2011–2013
  3. Joshua Claman2013–2014

Chief financial officer

  1. Ross Landsbaum2010–2016

Chief operating officer

  1. Michael Kline2010–2011
20052010201520202025
Board members and other officers (22)

Products and brands

Services

In addition to search engine marketing, ReachLocal provides other online marketing services. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.

ReachRetargeting was launched in 2012, followed by the launch of the website and lead management system ReachEdge in 2013. In 2014, ReachLocal introduced a search engine optimization service, ReachSEO. In 2015, ReachLocal launched ReachListings, for local listings management. In 2016, ReachLocal launched ReachSocial Ads, Facebook advertising, and enhanced their SEO product, ReachSEO.

Technology

The company has developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services. In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients, followed by the ReachEdge app in 2013.

Read the full text

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.

From Wikipedia’s article on ReachLocal, shared under CC BY-SA 4.0.6

Timeline

  1. Apr 3, 2014New chief executive Sharon T. Rowlands becomes CEO7
  2. Nov 7, 2013New chief executive David Carlick becomes CEO8
  3. May 19, 2010New chief executive John Mazur becomes CEO9
  4. May 19, 2010New chief executive Steven R. Power becomes CEO10
  5. May 19, 2010New chief executive Zorik Gordon becomes CEO11
  6. 2003Founded Founded1

Sources

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