Rush Enterprises

Overview

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• TickerRUSHA on Nasdaq¹
• Industryautomotive industry¹
• HeadquartersNew Braunfels¹
• Websitewww.rushenterprises.com
• Legal formpublic company¹
• Incorporated inTX⁷
• Business address555 Ih 35 South, New Braunfels, Tx 78130⁷
• Filer categoryLarge accelerated filer⁷
• LEI529900V3XHTN7A6DFT17⁴
• StatusActive⁴
• LEI statusLapsed (not renewed)⁴
• Registered addressc/o CORPORATION SERVICE COMPANY, D/B/A CSC-LAWYERS INCO, 211 E. 7TH STREET SUITE 620, 78701 Austin, United States⁴
• Registered withCorporations Section (Texas Secretary of State), 0021125600⁴

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Rush Enterprises is an American commercial vehicle dealership headquartered in New Braunfels, Texas. It primarily sells new and used trucks, through its Rush Truck Centers. In 2019, the company operated over 200 Rush Truck Centers in 20 U.S. states as well as 14 locations in Canada. As of 2020, it was a Fortune 500 corporation.³

Corporate structure

Rush Enterprises sits at the top of its group. 55 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Rush Enterprises reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

Investments

Intangibles and goodwill

Inventory

Properties, in its own words

Our corporate headquarters are owned by us and located in New Braunfels, Texas. As of December 2025, we also own or lease numerous facilities used in our operations in the following locations: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Utah, Virginia, Ontario and Quebec, Canada. For information regarding the number of locations that we have in each state or province, the number of locations that we own or lease and the number of franchises that we represent in each state or province, please see “Business” in “Item 1. Business.”

We lease a hangar in New Braunfels, Texas for our corporate aircraft. We also own and operate a guest ranch of approximately 10,950 acres near Cotulla, Texas, which is used for client development purposes.

Item 2 of the 10-K filed Feb 25, 2026.²⁰

The story

From Wikipedia’s article on Rush Enterprises, shared under CC BY-SA 4.0.⁸

Leadership

Who has led Rush Enterprises, and when. Pick a name to see everywhere that person has worked.

• Chief executive officerWilliam M. Rusty Rush Mar 15, 2006 to now²¹
• ChairW. Marvin Rush Mar 15, 2006 to Mar 19, 2013²²
• PresidentWilliam M. Rusty Rush Mar 15, 2006 to now²¹
• Chief financial officerSteven L. Keller Mar 22, 2007 to now²³
• Chief financial officerMartin A. Naegelin Mar 15, 2006 to Mar 15, 2007²⁴
• Chief operating officerJason Wilder Mar 18, 2025 to now²⁵
• Chief operating officerMichael McRoberts Mar 1, 2017 to Aug 12, 2024²⁶

Products and brands

• truck

Listed on Wikidata.¹

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

• 1187394B.C. Ltd. Canada⁹
• Advance Premium Finance, Inc. California⁹
• AiRush, Inc. Delaware⁹
• Associated Acceptance of Florida, Inc. Delaware⁹
• Associated Acceptance of Georgia, Inc. Delaware⁹
• Associated Acceptance of Illinois, Inc. Delaware⁹
• Associated Acceptance of Oklahoma, Inc. Delaware⁹
• Associated Acceptance, Inc. Texas⁹
• Brauntex Indemnity Company Texas⁹
• Commercial Fleet Technologies, Inc. Delaware⁹
• Idealease of Chicago LLC Illinois⁹
• International General Agency, Inc. Texas⁹
• Los Cuernos, Inc. Delaware⁹
• RTC Nevada, LLC Delaware⁹
• Rig Tough, Inc. Delaware⁹
• Rush Accessories Corporation Delaware⁹
• Rush Administrative Services, Inc. Delaware⁹
• Rush Canada Real Estate Holdings Limited Ontario⁹
• Rush Logistics, Inc. Delaware⁹
• Rush Medium Duty Truck Centers of California, Inc. Delaware⁹
• Rush Medium Duty Truck Centers of Colorado, Inc. Delaware⁹
• Rush Momentum Holdings, Inc. Delaware⁹
• Rush Real Estate Holdings, Inc. Delaware⁹
• Rush Retail Centers, Inc. Delaware⁹

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Timeline

1. Aug 6, 20268-K Entered a material agreement⁵⁵
2. Jul 28, 20268-K Results of operations; Regulation FD disclosure⁵⁶
3. Jul 23, 20268-K Other events⁵⁷
4. Jun 30, 20268-K Executive or director change; Regulation FD disclosure; Other events⁵⁸
5. Jun 22, 20268-K Entered a material agreement⁵⁹
6. May 19, 20268-K Shareholder vote⁶⁰
7. May 13, 20268-K Regulation FD disclosure⁶¹
8. Apr 28, 20268-K Results of operations; Regulation FD disclosure⁶²
9. Mar 24, 20268-K Executive or director change; Regulation FD disclosure⁶³
10. Mar 19, 20268-K Executive or director change; Regulation FD disclosure⁶⁴
11. Mar 5, 20268-K Executive or director change⁶⁵
12. Feb 17, 20268-K Results of operations; Regulation FD disclosure⁶⁶
13. Mar 15, 2006New chief executive William M. Rusty Rush becomes CEO²¹
14. 1965Founded Founded¹

Calendar

Coming up

1. Oct 27, 2026 · After the closeReports results for the quarter ending Sep/2026 A year earlier it reported $0.55 a share, on Oct 29, 2025.⁶⁷

When it reported results

1. Jul 28, 2026Reported quarterly or annual results⁵⁶
2. Apr 28, 2026Reported quarterly or annual results⁶²
3. Feb 17, 2026Reported quarterly or annual results⁶⁶
4. Oct 29, 2025Reported quarterly or annual results⁶⁸
5. Jul 30, 2025Reported quarterly or annual results⁶⁹
6. Apr 30, 2025Reported quarterly or annual results⁷⁰
7. Feb 18, 2025Reported quarterly or annual results⁷¹
8. Oct 30, 2024Reported quarterly or annual results⁷²

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

342 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 71 major events, 136 insider forms, 49 large holders, 66 other. The latest 20:

1. Aug 14, 20264 EDGAR
2. Aug 7, 202610-Q EDGAR
3. Aug 6, 20268-K EDGAR
4. Aug 6, 2026SCHEDULE 13G/A EDGAR
5. Aug 5, 20264 EDGAR
6. Aug 3, 2026144 EDGAR
7. Aug 3, 2026144 EDGAR
8. Aug 3, 2026144 EDGAR
9. Aug 3, 20264 EDGAR
10. Aug 3, 20264 EDGAR
11. Aug 3, 20264 EDGAR
12. Jul 31, 2026144 EDGAR
13. Jul 31, 2026144 EDGAR
14. Jul 30, 2026144 EDGAR
15. Jul 30, 2026144 EDGAR
16. Jul 28, 20268-K EDGAR
17. Jul 23, 20268-K EDGAR
18. Jul 14, 2026SCHEDULE 13G/A EDGAR
19. Jul 1, 2026CERT EDGAR
20. Jun 30, 20268-K EDGAR

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

50 open-market trades by officers, directors and large owners since October 2021: 0 buys and 50 sales. Grants, option exercises and gifts are left out.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

• FMR LLCSCHEDULE 13G/A, 9 filings Feb 9, 2022 to Aug 6, 2026⁷³
• DIMENSIONAL FUND ADVISORS LPSCHEDULE 13G/A, 8 filings Feb 8, 2022 to Jul 14, 2026⁷⁴
• Wellington Management CompanySCHEDULE 13G/A, 8 filings Feb 4, 2022 to May 15, 2026⁷⁵
• VANGUARD PORTFOLIO MANAGEMENT LLCSCHEDULE 13G, 1 filing Apr 29, 2026⁷⁶
• VANGUARD GROUP INCSCHEDULE 13G/A, 8 filings Feb 10, 2022 to Mar 27, 2026⁷⁷
• BlackRockSCHEDULE 13G/A, 3 filings Oct 18, 2024 to Oct 17, 2025⁷⁸
• GAMCO InvestorsSCHEDULE 13D/A, 3 filings Apr 10, 2023 to Apr 10, 2025⁷⁹
• MILLENNIUM MANAGEMENT LLCSC 13G, 1 filing Jan 2, 2024⁸⁰
• William M. Rusty RushSC 13D/A, 2 filings Oct 21, 2022 to Dec 13, 2023⁸¹
• PRICE T ROWE ASSOCIATES INC /MD/SC 13G/A, 2 filings Feb 14, 2022 to Feb 14, 2023⁸²

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How Rush Enterprises is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

• Name on EDGARRUSH ENTERPRISES INC \TX\²
• CIK0001012019
• Employer ID (EIN)74-1733016²⁰
• Filer statusLarge accelerated filer not an emerging growth company; not a smaller reporting company; not a shell company²⁰
• Incorporated inTexas²⁰
• Fiscal year endsDecember 31²
• Industry code (SIC)5500 Retail-Auto Dealers & Gasoline Stations²
• SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance²
• Business address555 Ih 35 South, New Braunfels, TX 78130²
• Phone8306265200²
• Shares outstanding60,503,266 Common Class A shares; 16,437,909 Common Class B shares as of Feb 17, 2026²⁰
• Public float$3.6B as of Jun 30, 2025²⁰
• AuditorErnst & Young LLP, San Antonio, Texas PCAOB ID 42; it also attests to the company’s internal control over financial reporting²⁰
• On EDGAR sinceMay 13, 1996²
• Filings1,723 in all: 4 (806), 8-K (297), SC 13G/A (191), 10-Q (91), SC 13G (56), 144 (37), DEF 14A (30), 10-K (27)²
  All 37 form types

  3 (27), 4/A (25), UPLOAD (17), SCHEDULE 13G/A (15), S-8 (13), SC 13D/A (13), SD (13), CORRESP (12), DEFA14A (10), ARS (4), PRE 14A (4), 10-K/A (3), 10-K405 (3), 5 (3), 8-K/A (3), DEFR14A (3), PX14A6G (3), 10-Q/A (2), 424B4 (2), 8-A12G (2), S-3/A (2), SC 13D (2), 8-A12B (1), CERT (1), NO ACT (1), S-1/A (1), S-3 (1), SCHEDULE 13D/A (1), SCHEDULE 13G (1)

• Latest filingsAnnual report (10-K) Feb 25, 2026
  Quarterly report (10-Q) Aug 7, 2026
  Proxy statement (DEF 14A) Apr 7, 2026
  Latest 8-K (8-K) Aug 6, 2026

Securities registered for trading

From the cover page of the 10-K filed Feb 25, 2026 (Section 12(b) of the Exchange Act).²⁰

Risk factors and legal proceedings

The risks Rush Enterprises names in Item 1A of its 10-K filed Feb 25, 2026: 25 risks under these headings, as written.²⁰

• Risks Related to Our Business Operations
• We are dependent upon PACCAR for the supply of Peterbilt trucks and parts, as well as the financing of Peterbilt trucks, the sale of which generates the majority of our revenues.
• We are dependent upon International Motors for the supply of International trucks and parts and IC buses and parts, the sale of which generate a significant portion of our revenues.
• Our dealership agreements may be terminable upon a change of control, and we cannot control whether our controlling shareholder and management maintain their current ownership positions.
• Our dealership agreements are non-exclusive and have relatively short terms, which could result in nonrenewal or imposition of less favorable terms upon renewal.
• Our growth strategies may be unsuccessful if we are unable to successfully execute our strategic initiatives or identify and complete future acquisitions.
• In the long-term, technological advances in the commercial vehicle industry, including drivetrain electrification or other alternative fuel technologies, could have a material adverse effect on our business.
• We use AI in our business and challenges with properly incorporating AI into our business and managing its use could result in reputational harm, competitive harm and legal liability.
• Climate change concerns may impact our business in the future; natural disasters and adverse weather events can disrupt our business.
• Risks Related to Financial and Economic Matters
• We may be required to obtain additional financing to maintain adequate inventory levels.
• Changes in interest rates could have a negative adverse effect on our profitability.

Legal proceedings

From time to time, we are involved in litigation arising out of our operations in the ordinary course of business. We maintain liability insurance through self-insurance, a captive insurer and third-party excess insurance, including product liability coverage, in amounts deemed adequate by management. However, an uninsured or partially insured claim, or claim for which indemnification is not available, could have a material adverse effect on our financial condition or results of operations. As of December 31, 2025, we believe that there are no pending claims or litigation, individually or in the aggregate, that are reasonably possible to have a material adverse effect on our financial position or results of operations. However, due to the inherent uncertainty of litigation, there can be no assurance that the resolution of any particular claim or proceeding would not have a material adverse effect on our financial condition or results of operations for the fiscal period in which such resolution occurred.

The opening of Item 3, Legal Proceedings.²⁰

Links

• Websitewww.rushenterprises.com¹
• X (Twitter)x.com/workatrush¹
• WikipediaRush Enterprises
• WikidataQ25245312
• SEC EDGARCIK 1012019